Ch03 - The Environment and Corporate Culture

MANAGEMENT
RICHARD L. DAFT
Enterpreneurship and
chapter3
wealth of the nation
• Sejarah perkembangan ekonomi dunia
• Manfaat kewirausahaan dan
perkembangan hidup dunia
• Persaingan dan kewirausahaan
berpengaruh terhadap kemajuan hidup
2
Copyright ©2010 by South-Western, a division of Cengage
Learning. All rights reserved.
chapter3
Ideologi ekonomi dan perkembangan
negara
•Komunis
•Sosialis
•Kapitalis
– Kapitalis perusahaan besar
– Kapitalis pemerintahan
– Kapitalis oligarki
3
chapter3
Kecerdasan masyarakat dan negara
Mentalitas masyarakat dan negara
Kebebasan berkumpul
Kebebasan hak
Kebebasan berekpresi
4
chapter3 Minggu depan..
• Intinya : kemampuan presentasi.
• Presentasi : globalisasi, bisnis tak
bersekat/berbatas, globalisasi bisnis.
• Kelompok yang presentasi? Akan di
random.
• 1 kelompok 5-6 orang.
5
The Environment and
Corporate Culture
CHAPTER 3
chapter3 Learning Outcomes
• Describe the general and task environments and the dimensions
of each.
• Explain the strategies managers use to help organizations adapt to

an uncertain or turbulent environment.
• Define corporate culture and give organizational examples.
• Explain organizational symbols, stories, heroes, slogans, and

ceremonies and their relationship to corporate culture.
• Describe how corporate culture relates to the environment.
• Define a cultural leader and explain the tools a cultural leader uses
to create a high-performance culture.
7
Are You Fit for Managerial
chapter3
Uncertainty?
• The environment in which businesses
operate are increasingly dynamic
• Some managers cannot respond to

environmental surprises
• In an uncertain environment, managers

need to facilitate new thinking, new ideas
and new ways of working
8
chapter3 External Environment
● General environment – affects indirectly
● Task environment
- Affects directly
- Influences operations and performances
● Internal environment – elements within the

organization’s boundaries
9
chapter3 International Dimension
• Events originating
● Portioninofforeign countries
the external
environment that
• Impacts all aspects of the external environment
represents events
originating in foreign
– New competitors
countries as well as
– New customers
opportunities for U.S.
– New suppliers
companies in other
countries. globally
• Today, all companies
10
chapter3 Technological Dimension
• Scientific and technological advances

– Specific industries
• Desktop computers
– Society at large • Networks
• Internet Access
• Impact:
• Handheld devices
– Organizations • Videoconferencing
– Managers • Cell phones
• Laptop
– Customers • WiFi
• Medical advances
11
chapter3 Socio-Cultural Dimension
• Dimension of the general
• Today’s demographics
environment
– Demographic
are the foundation of thecharacteristics
– Norms
future workforce – Norms
– Customs
– Customs
– Values
• Demographic trends – Values of population
affect organizations – Geographical Distribution
– Population Density
globally – Age
– Education Levels
12
chapter3 Economic Dimension
● General economic health

● Consumer purchasing power
● Unemployment rate
● Interest rates
● Recent Trends
● Frequency of mergers and
acquisitions
● Small business sector vitality
13
chapter3 Legal-Political Dimension
• Federal, state, and local government

regulations
• Political activities designed to

influence company behavior
14
chapter3 Natural Dimension
• Concern for the environment
• The natural dimension has no voice
• Pressure comes from advocacy and managers

– Eliminate nonbiodegradable plastic bags from the
environment
– Improving efficiency of plants and factories
– Investing in cleaner technologies
15
chapter3 Task Environment
Sectors that have a direct working relationship with

the organization:
 Customers Changes in
these various
 Competitors sectors can
create
 Suppliers tremendous
challenges…
 Labor Market
16
chapter3 External Environment
17
chapter3 Environmental Uncertainty
Management
must adapt to
changes
18
Adapting to the
chapter3
Environment
• Boundary-Spanning Roles: coordinating
the organization with key elements in the
external environment
• Interorganizational Partnerships:
collaborating with other organizations
• Mergers: combination of two
organizations
• Joint Ventures: an alliance of
organizations for a specific project 19
chapter3 Partnership Paradigm
20
The Internal Environment:
chapter3
Corporate Culture
• Corporate culture should match the needs
of the external environment
• The importance of corporate culture has

been growing
• Culture is a pattern of shared values

• “how things are done”
21
chapter3 Culture
• Symbols
• Stories
• Heroes
• Slogans
• Ceremonies
22
chapter3 Environment and Culture
• The external environment influences

culture
• The internal environment should embody

the requirements for success
• Manager’s must pay attention to culture

– Recognize the ways culture can help or hurt
your department
23
Adaptive vs. Unadaptive
chapter3
Corporate Culture
24
Four Types of
chapter3
Corporate Culture
25
Shaping Corporate Culture
chapter3
for Innovative Response
How people are treated increases

a company’s value
Culture attracts, motivates and
retains talent
Corporate culture enables learning
and innovation
26
Combining Culture and
chapter3
Performance
27
chapter3 Cultural Leadership
• Articulate a vision for the organizational culture

that employees can believe in
• The cultural leader heeds the day-to-day

activities that reinforce the cultural vision
• Managers communicate the cultural values

through words and actions
• Cultural leaders uphold their commitment to

values during difficult times
28

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MANAGEMENT

• Explain the strategies managers use to help organizations adapt to

• Define corporate culture and give organizational examples.

• Explain organizational symbols, stories, heroes, slogans, and

• Describe how corporate culture relates to the environment.

• Some managers cannot respond to

• In an uncertain environment, managers

● General environment – affects indirectly

● Internal environment – elements within the

• Scientific and technological advances

● General economic health

• Federal, state, and local government

• Political activities designed to

• The natural dimension has no voice

• Pressure comes from advocacy and managers

– Improving efficiency of plants and factories

– Investing in cleaner technologies

Sectors that have a direct working relationship with

• The importance of corporate culture has

• Culture is a pattern of shared values

• The external environment influences

• The internal environment should embody

• Manager’s must pay attention to culture

How people are treated increases

• Articulate a vision for the organizational culture

• The cultural leader heeds the day-to-day

• Managers communicate the cultural values

• Cultural leaders uphold their commitment to

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