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  • Soriano Market Segmentation Activity

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    JOHANN RAPHAEL SORIANO
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    This document analyzes consumer segments for marketing purposes. It provides demographic and lifestyle information for 12 consumers, then groups them into three segments - Segment X, Segment Y, and Segment Z. Segment X includes consumers who are older, have low brand loyalty, and are sensitive to prices. Segment Y consists of rural consumers from lower social classes who prioritize family and best value. Segment Z comprises consumers from upper social classes who have high brand loyalty, are less price sensitive, and seek travel and sports lifestyles. The document recommends water tumblers, eco bags, rechargeable flashlights, power banks and smartphones to target Segments X and Y, and solar panels and NFTs to appeal to Segment Z.

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    SORIANO MARKET SEGMENTATION ACTIVITY

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    This document analyzes consumer segments for marketing purposes. It provides demographic and lifestyle information for 12 consumers, then groups them into three segments - Segment X, Segment Y, and Segment Z. Segment X includes consumers who are older, have low brand loyalty, and are sensitive to prices. Segment Y consists of rural consumers from lower social classes who prioritize family and best value. Segment Z comprises consumers from upper social classes who have high brand loyalty, are less price sensitive, and seek travel and sports lifestyles. The document recommends water tumblers, eco bags, rechargeable flashlights, power banks and smartphones to target Segments X and Y, and solar panels and NFTs to appeal to Segment Z.

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    © All Rights Reserved
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    13 views1 page

    Soriano Market Segmentation Activity

    Uploaded by

    JOHANN RAPHAEL SORIANO
    This document analyzes consumer segments for marketing purposes. It provides demographic and lifestyle information for 12 consumers, then groups them into three segments - Segment X, Segment Y, and Segment Z. Segment X includes consumers who are older, have low brand loyalty, and are sensitive to prices. Segment Y consists of rural consumers from lower social classes who prioritize family and best value. Segment Z comprises consumers from upper social classes who have high brand loyalty, are less price sensitive, and seek travel and sports lifestyles. The document recommends water tumblers, eco bags, rechargeable flashlights, power banks and smartphones to target Segments X and Y, and solar panels and NFTs to appeal to Segment Z.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Johann Raphael A.

    Soriano / STL12-2M
    Where Marital Social Loyalty to Prices Benefit
    Consumer Age They Live Status Class Brands Sensitivity Lifestyle Sought
    1 19 Rural Single Lower Low Medium Family Best Value
    2 47 Suburbs Married Lower Low High Social Best Price
    3 66 Suburbs Married Middle Low High Social Best Price
    Married +
    4 23 Rural children Middle Low High Family Best Price
    Married +
    5 64 Rural children Lower Medium Medium Family Best Value
    Best
    6 25 City Single Middle Medium Medium Sporty Quality
    7 35 Suburbs Single Middle Medium Medium Travel Best Value
    Married +
    8 50 Suburbs children Upper Medium High Family Best Price
    Married + Best
    9 36 Suburbs children Middle High Low Sporty Quality
    Best
    10 50 City Married Middle High Medium Travel Quality
    Best
    11 53 Suburbs Single Upper High Low Travel Quality
    12 70 City Married Upper High Low Sporty Best Value

    Segment X Segment Y Segment Z

    Consumer 2 Consumer 1 Consumer 11


    47, Low Loyalty, High Price 19, Rural, Lower Social 53, Upper Social Class, High
    Sensitivity, Best Price Class, Medium Price Loyalty, Low Price Sensitivity
    Sensitivity, Family, Best Value

    Consumer 3 Consumer 5 Consumer 12


    66, Low Loyalty, High Price 64, Rural, Lower Social 70, Upper Social Class, High
    Sensitivity, Best Price Class, Medium Price Loyalty, Low Price Sensitivity
    Sensitivity, Family, Best Value

    Consumer 4
    23, Low Loyalty, High Price
    Sensitivity, Best Price

    PRODUCTS: PRODUCTS: PRODUCTS:


    1. Water Tumbler 1. Rechargeable Flashlight 1. Solar Panel
    2. Eco Bag with Power Bank 2. NFTs
    2. Smart Phones

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