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  • 01 03 Empathize UserJourney

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    Vinu Varghese
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    The document discusses user journeys and how to create them. It explains that a user journey maps a user's interactions with a problem, product, business or process over time, noting both direct and indirect touch points and whether the experiences are positive or negative. The user journey can then be used later in the design process to inform service prototyping.

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    01-03-Empathize-UserJourney

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    The document discusses user journeys and how to create them. It explains that a user journey maps a user's interactions with a problem, product, business or process over time, noting both direct and indirect touch points and whether the experiences are positive or negative. The user journey can then be used later in the design process to inform service prototyping.

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    © All Rights Reserved
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    11 views1 page

    01 03 Empathize UserJourney

    Uploaded by

    Vinu Varghese
    The document discusses user journeys and how to create them. It explains that a user journey maps a user's interactions with a problem, product, business or process over time, noting both direct and indirect touch points and whether the experiences are positive or negative. The user journey can then be used later in the design process to inform service prototyping.

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    © All Rights Reserved
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    of 1

    Empathize - User Journey X

    Seeking for Add to cart


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    EMPATHIZE – USER JOURNEY

    WHY DO USER JOURNEY ?

    The User-Journey depicts a user’s touch points with a specific


    problem, product, business or process over time.

    HOW TO DO USER JOURNEY ?

    Direct and indirect points of contact are noted and are


    judged as positive or negative experiences. If more than one
    user, or better persona, is relevant it makes sense to create
    several user journeys for each persona. The user journey can
    be re-used later on in the process to inform the method of
    Service Prototyping that we will discuss later.

    NOTES:

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