ARTIFICIAL INTELLIGENCE

INDUSTRY PROFILE AND SWOT ANALYSIS

(DRAFT)

Industry Profile

AI applications have significantly improved over the past few years, and they are currently
used in almost every industry. Artificial intelligence, which is the ability for a system or program
to analyze and amass information from experience and can be programmed to have actions or
thoughts similar to those performed by humans, such as planning, problem-solving, and learning,
falls under the Marketing Industry. It has been observed that AI bots assist businesses in growing,
providing clients with high-quality services, minimizing employees' workloads, detect marketing
errors and enhance digital marketing.

Since AI bots can be programmed and used to enhance marketing functions including
analyzing consumer demands, linking consumers to products and services, and persuading
customers to make purchases, AI applications fall within the marketing industry. Many
companies want to advertise their business where a large audience may view their products or
services in order to gain clients and generate revenue that will enable them to achieve their ROI
(Return on Investment). Nowadays, advertising online is significant since social media has
become more prominent since the pandemic. Internet applications are one of the most successful
and effective ways to identify errors in digital marketing and to promote a business' goods or
services since people tend look for all their needs or wants on social media. Businesses are
therefore seeking for methods of digital product promotion. Artificial intelligence (AI) bots make
it more convenient and efficient to promote products or services online, and business owners
may use AI bots as it can be programmed to advertise their businesses in a way where
entrepreneurs consider it acceptable for their company. Furthermore, even when employees are
away from their keyboards, AI bots can still allow organizations to communicate with clients in
real time.
 SWOT Analysis
STRENGTH
- businesses that strive to provide advanced
service to their customers
- familiarity with computer use
- better quality of life
- saves time
OPPORTUNITY
- more advanced technology for Las Pinas
businesses
- given that the pandemic drove the majority of
consumers to shop online, online marketing is
more effective
- ability to solve problems more easily due to
AI's ability to adapt to newer forms of
technology
- less stress on employees since AI bots can
assist workers in businesses with menial or
monotonous activities
WEAKNESS
- a limited knowledge about programming
- Artificial intelligence bots are unable to
communicate with emotions
- AI bots are merely a tool, not a sustainable
solution
- AI remains inhuman
- high expense of artificial intelligence’s
installation
THREAT
- Artificial Intelligence Bots may malfunction
- fewer job availability to Filipinos near Las
Pinas
- many business owners choose manual labor
over the use of AI bots