15/10/2022, 11:57 Quiz 2-12e chapters 4-7 (page 5 of 5)

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/ Week 8 - Omnichannel Retailing, E-commerce, and Mobile Commerce Technology [Due date (Oct 10 - 16th, 2022)] / Quiz 2-12e chapters 4-7

Question 21

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______ is an application for locating Web pages or other content (e.g., documents, media files) on a computer network.

Select one:
a. Search engine
b. Content marketing
c. Social monitoring services
d. Folksonomy
Clear my choice

Question 22

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______ provides a means of refining or filtering results based on predefined categories.

Select one:
a. Concept search
b. Ontology-based search
c. Faceted search
d. Natural language search
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Question 23

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Semantic technologies are powering another major evolution of the Web, what some are calling Web 3.0.

Select one:
True

False

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15/10/2022, 11:57 Quiz 2-12e chapters 4-7 (page 5 of 5)

Question 24

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______ is a query language used to retrieve and manipulate data stored in RDF format.

Select one:
a. JAVA
b. OWL
c. SPARQL
d. XML
Clear my choice

Question 25

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Points out of 1.00

Which of the following is not a reason why marketers use blogs and microblogs?

Select one:
a. To monitor customer experiences and generate revenue.
b. To develop relationships with independent bloggers, encouraging them to write positive stories about the brand,
product, and company
c. To tell the company’s story, position a product, or impact on the brand image.
d. To generating favorable coverage of companies and their products.
Clear my choice

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