RTO No: 91223

Assessment Task 1

BSBMKG433 Undertake Marketing Activities

Assessment Task 1 Cover Sheet

Student Declaration
To be filled out and submitted with assessment responses

 I declare that this task is all my own work and I have not cheated or plagiarised the work or
colluded with any other student(s).
 I understand that if I am found to have plagiarised, cheated or colluded, action will be taken
against me according to the process explained to me.
 I have correctly referenced all resources and reference texts throughout these assessment
tasks.

Student name

Student ID number

Student signature

Date

Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been
carried out according to the required assessment procedures.

Assessor name

Assessor signature

Date

Assessment outcome S NS DNS Resubmission Y N

Feedback

Student result response

 My performance in this assessment task has been discussed and explained to me.
 I would like to appeal this assessment decision.
Student signature

Date

A copy of this page must be supplied to the office and kept in the student’s file with the evidence.

Strathfield College RTO: 91223 CRICOS Provider Code: 02736K

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 Assessment Task 1: Knowledge questions

Information for students

Knowledge questions are designed to help you demonstrate the knowledge which you have
acquired during the learning phase of this unit. Ensure that you:

 review the advice to students regarding answering knowledge questions in the Business
Works Student User Guide

 comply with the due date for assessment which your assessor will provide

 answer all questions completely and correctly

 submit work which is original and, where necessary, properly referenced

 submit a completed cover sheet with your work

 avoid sharing your answers with other students.

i
Assessment information
Information about how you should complete this assessment can be found in Appendix
A of the Business Works Student User Guide. Refer to the appendix for information on:

 where this task should be completed

 the maximum time allowed for completing this assessment task

 whether or not this task is open-book.

Note: You must complete and submit an assessment cover sheet with your work. A
template is provided in Appendix C of the Student User Guide.

Strathfield College RTO: 91223 CRICOS Provider Code: 02736K

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Questions
Provide answers to all of the questions below:

Explain what is meant by each of the marketing concepts, by completing the table below:

Marketing Description
concept

Production In the scope of marketing concept, production concept assumes that

customers would always acquire products which are cheaper and more
readily available.

Product The product concept means that the customers will prefer that have the
most quality and performance or products that are most convenient or
simpler to use.

Selling The selling concept claim that our customer will not buy enough products
and services that are necessary for their needs unless the seller make
marketing efforts to push their products and services to the customers and
make the customers have awareness of their products and services. This
concept claims that the customers behaviours should be guided by
marketing efforts from sellers.

Societal This concept means that the producer and providers of a service or good
must conduct market research to identify the target customers’ wants and
needs so as to deliver services and goods to make their customers’
satisfaction.

Explain the contrast between internal and external data.

Internal data: they can be data that are self-obtained by the organization on their own. Some
internal data are confidential and should not be disclosed to any third parties except the national
and local authority.

External data: they are the data that are obtained and processed by a third party and sell at a fee
charge or free to all companies within the industry.

Strathfield College RTO: 91223 CRICOS Provider Code: 02736K

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Provide two examples each of the sources of marketing information by completing the table
below:

Information source Example

Internal data Data and information about the current

customers.
Personal information of our customers and
their purchases history.

External data Industry reports and analysis.

Competitor data Market share by all major competitors in the

current market.
Their target market and information about all
their products and services offered

Explain what is meant by the term ‘market segmentation’

Market segmentation is the division of a broad market into smaller ones based on some kind of
shared characteristics of each group. These characteristics can be demographics, needs, priorities,
common interests, and other psychographic or behavioural criteria.

List the 4Ps of the marketing mix and provide a short description of each.

Product: defined by what needs these products satisfy the customers, how effective it is.

Price: also includes the pricing strategies of the business for their products and services to target
the target buyers.

Place: where the consumers can buy those products and a range of all distribution channels.

Promotion: how the marketing approaches that the sellers are using to target their customers,
what are the marketing messages, and how they do their promotions.

Strathfield College RTO: 91223 CRICOS Provider Code: 02736K

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Provide the name of the Act that applies to the field of marketing communication by
completing the table below:

Legislative requirement Name of the Act

Consumer legislation that protects consumers and Australian Consumer Law (ACL)
ensures fair trading

Legislation relating to spam Spam Act

Legislation relating to privacy and implications for direct Privacy Act

marketing

Code of Ethics for advertising The Australian Association of

National Advertisers Code of
Ethics

Provide an explanation of the role of the Advertising Standards Board and Bureau.

The Advertising Standards Board and Bureau is the body established to manage the advertising
and marketing practices in Australia. It is to ensure that all businesses and brands will conducted
marketing activities in compliance with regulations and laws. Indeed, they also administers he
complaints resolution component of the advertising self-regulation system.

List three ways to gain specific knowledge of a product or service your company is
marketing.

 Learn about the industry, product and services through major papers and reports.
 Read and investigate the paper about the market characteristics, market share and
potential growth.
 Take part in management on-job training courses: These courses will help to gain general
basic knowledge about the industry and product and services ranges, while the learners
will be trained to practice with actual marketing case study.

Strathfield College RTO: 91223 CRICOS Provider Code: 02736K

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Assessment Task 1: Checklist

Student’s name:

Did the student provide a Completed

sufficient and clear answer successfully? Comments
that addresses the
suggested answer for the Yes No
following?

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Task outcome:  Satisfactory  Not satisfactory

Assessor signature:

Assessor name:

Date:

Strathfield College RTO: 91223 CRICOS Provider Code: 02736K

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