Republic of the Philippines

Eulogio “Amang” Rodriguez Institute of Science and Technology

Nagtahan, Sampaloc Manila

“TASTE OF AMBROSIA”

Delight in every bite!

Submitted by:

Leader: Avengoza, Trisha Frank D.

Members:

Cuacoy, Jannah Macarik, Asniah

Daguno, Eliza Mia, Aaron
Eugenio, Patricia G. Navarrete, Alice
Fallore, Jaryl Poblete, Heart
Galigao, Vyerness Santuyo, Yllana Abigail
Gramatica, Emiely Sarvida, Emmalyn
Gutierrez, Cristan Timkang, Lia Christania
Ibon, Glecy Toquero, Arvie
Java, Maui Ann Tuyac, Joan
Leonero, Penelope Shane Velasco, Robert
Mallari, Mary Joy

Submitted to:
Mrs. Percy Ann Jimenez
Course/Year/Section:
BSTM 2-2
 Table of Contents

A. Plan Summary………………………………………………………
B. Management Team…………………………………………………
C. Business Concept……………………………………………………
D. Customer Profile……………………………………………………
E. Location…………………………………………………………….
F. Competition………………………………………………………...
G. The Marketing Team………………………………………………
H. Product……………………………………………………………..
a. Pricing………………………………………………………….
b. Promotion and Advertising…………………………………..
I. Organization and Personnel………………………………………
J. Operations……………………………………………………………
K. Growth Strategy………………………………………………………
Long Term Goals……………………………………………………
Five – years plan……………………………………………………
L. The Financial Plan…………………………………………………………
M. Industry Survey…………………………………………………………….

Appendix………………………………………………………………………….

Resume………………………………………………………………………….

A. Plan Summary

The Taste of Ambrosia provides a special delicacy in Nueva Ecija as a healthy

meal which is new to the taste of people for different events that any age will enjoy.
Our business promotes affordable healthy ingredients to start a healthy lifestyle since it
contains more fresh vegetables and coconut that also contain some dietary fiber. We
came up with a different twist that endeavors to exceed our clients' expectations. Our
mission is to provide high-quality, low-cost food that satisfies and delight our
customers. We shall operate as a family and treat all employees equitably. Furthermore,
to give and assure that Novoecijano is safe to eat and surely new to our taste.
On the 12th of May 2022, The Taste of Ambrosia was officially established,
founded by the students of Eulogio “Amang” Rodriguez Institute of Science and
Technology way back then. They come up with an idea to make a product that will
surely satisfy the customers. They named the business as “The Taste of Ambrosia '' that
is inspired by Ambrosia which is the food or drink of Greek gods and goddesses, with
the Tagline “Delight in every bite!”. The Taste of Ambrosia provides high quality and
affordable products that give exceptional service to their customers.
The employees in the company possessed the following skills such as
Interpersonal Skills, Attentiveness, Assessing customers' needs and preferences and
making recommendations. Have knowledge of food preparation and presentation
methods, techniques, and quality standards. They are detail-oriented and knowledgeable
about food health and safety regulations.
Taste of Ambrosia have several advantages compare to the competitors. First,
they have promotional activities whereas the business uses Facebook, Tarpaulin, and
Flyers, they also have reliable and responsible workers/employees. Second, with this
business, the local product is promoted. Third, one of the ingredients of the product is
Buko wherein it is the best alternative to meat since it is full of nutrients. Using
vegetables ingredients used for making the product would give health benefits.
Fourth, ingredients are very affordable. Lastly, introducing a product like this more
known to the public can help Filipinos to earn money in an easy way.
 B. Management Team
This figure below is the Organizational Structure of Taste of Ambrosia.

Duties and Responsibilities:

• General Manager – Trisha Frank D. Avengoza is the General Manager, She
will be in charge of all corporate administrative duties. She's in charge of
establishing and enforcing the company's policies, operations, and finances in
her role. As part of her duties, she will also be expected to take full
responsibility for the company's profit and loss and to coordinate with
employees and supervise and lead lower-level managers, conduct market
research and complex analysis of possible opportunities, provide ideas to
increase revenue and employee engagement; create, review and implement
effective business plans; and she will attend meetings, trainings, seminars,
and conferences.
Financial Department
• Financial Manager – The Financial Manager of the business is Penelope
Shane Leonero, the responsibilities of this position include providing
guidance to a business on how to increase profits through sensible financial
practices, as well as monitoring and enforcing adherence to financial laws,
processes and regulations, such as tax filing and financial reporting.
Generating financial data, creating and submitting reports, and reviewing the
business's financial health are all tasks that fall under this category.
Overseeing the company's financial departments, she is in charge of
designing and monitoring financial procedures as well as budgeting for hiring
and training new employees. She also conducts regular assessments of
financial procedures. These professionals are also responsible for overseeing
the preparation of financial statements, for ensuring that tax laws and
accounting standards are being followed, as well as for assisting in the
forecasting of cash flow. Even more importantly, they oversee financial
reporting and forecasting for the company; they also advise colleagues and
executive management on financial matters; they build business strategies
based on the company's financial state and forecasts.
• Internal Auditor – Mary Joy Mallari is the Internal Auditor. She utilizes her
organizational and project management skills to gain a deeper understanding
 of the record-keeping processes of an organization, while making
recommendations for improvement. She is also responsible for evaluating
financial documents for accuracy and conformity with federal regulations.
She identifies the organization's financial risk and makes recommendations to
reduce it, as well as identifies accounting and financial record-keeping
processes that can be enhanced. In addition, internal auditors determine ways
to reduce costs and increase profitability, evaluate the efficiency and
productivity of internal staff and make recommendations for improvement,
and present their findings in the form of reports and presentations to senior
management.

• Accountants – Maui Java is the accountant. She is accountable for managing

and reporting an organization's financial information. In smaller
organizations, an Accountant may be responsible for all accounting duties,
including financial and managerial accounting. It comprises examining the
expenses presented by employees and monitoring incoming and outgoing
funds from accounts receivable and accounts payable. In addition to
preparing firm financial reports containing the above information. In
addition, she is responsible for assessing data obtained to establish the
organization's financial health, as well as determining where the company is
gaining and losing revenue. In addition, she creates financial reports that
detail the company's profitability, equity, and cash flow.

Marketing and Sales Department

• Marketing Manager – Joan Tuyac is the leader of a company's marketing
and advertising division and is responsible for ensuring the success of
numerous marketing efforts. It entails organizing promotional events,
scheduling day-of deliveries and staffing, and training a team of Marketing
Associates. In addition, she is responsible for reviewing current marketing
campaigns for flaws and devising solutions within budgetary limits, as well
as analyzing website click-to-purchase conversion rates and the efficacy of
 promotions to discover what drives sales. In addition to collaborating with
product development and purchasing departments to forecast product
demand, marketing managers are generating innovative advertising concepts
with senior management.
• Brand Manager – Alice Navarrete is responsible for managing the public
image of a firm or individual by implementing marketing activities. And
conducting customer meetings while supervising the marketing team. She
develops bespoke marketing and advertising strategies, creates designs and
layouts for media sources, and composes pitches, blog posts, and articles. In
addition, socialization is essential since social media managers must cultivate
relationships with influencers, journalists, and media outlets while managing
social media accounts and ensuring brand consistency.
• Marketing Team – Eliza Daguno is a marketing staff, which is responsible
for increasing brand recognition, marketing products or services, providing
customer service, and participating in public forums. This includes
conducting research on industry trends and marketing tools, as well as
constructing brand image and establishing tactics to ensure its consistency.
She also conducts and analyzes consumer satisfaction surveys to influence
marketing decisions, as they are required to attend weekly meetings to
discuss goals and deliverables as part of their marketing team obligations.
• Sales Manager – Janna Cuacoy spends a significant amount of time with
clients and customers – those who purchase and use the business's products
and services – and is therefore expected to have a comprehensive
understanding of the business's product offering and value proposition in
order to solve problems for clients and customers. Since they are responsible
for establishing and sustaining client relationships, she collaborates with
internal departments such as the Marketing and Product teams to engage
audiences and clients in a more meaningful way. In addition, sales managers
adhere to organizational policies and laws that affect the sales department
and explore new business and sales possibilities proactively.
• Sales Representatives – Cristan Vincent Gutierrez and Yllana Abigail
Santuyo focus on the capacity to network, develop client relationships, and
 persuade people to purchase product. And required to possess product
expertise and the capacity to identify their prospective customers. The same
applies to lead generation and conversion. In addition to contacting new and
existing customers to discuss their needs and highlighting the benefits of
products, a sales representative is responsible for answering questions about
the products, negotiating prices and terms, and preparing sales agreements, as
well as maintaining contact lists and following up with customers to maintain
their relationships.

Human Resource Department

• Human Resource Manager – Jaryll Fallore is responsible for leading and
supervising the normal tasks of the Human Resources (HR) department,
including the hiring, recruiting, interviewing, and training of new department
employees, as well as the administration of pay and benefits. In addition to
directing employee disciplinary hearings, terminations, and investigations,
the HR manager is responsible for implementing company policies and
procedures. She also manages the department's daily operations, provides
constructive and timely performance reviews, and handles employee
punishment and termination in accordance with company policy.
• Recruitment Department – Emiely Gramatica is part of the recruitment
department, they’re responsible for finding, recruiting, and hiring new
employees to fill open roles and meet company goals. It comprises setting
recruitment goals and objectives, creating a sustainable recruiting strategy
based on business goals and needs, searching resume databases for
prospective individuals, engaging with hiring managers, and assessing
current recruiting plans and tactics. Besides developing talent networks to
find active and passive applicants, using a multi-channel approach to recruit
and analyze which sources give the best candidates, and adopting a multi-
channel recruitment strategy. In addition, the recruitment department
examines applicants for job qualifications. They examine candidates based
 on company policies, the law, and data privacy laws. In addition to weekly
progress reports.

• Selection And Training Team – Vyerness Galigao and Lia Christania

Timkang evaluates the qualifications of newly-hired workers and frequently
offer exams to determine their strengths and weaknesses. They determine
how to acclimate the employee to the business based on the results. In
addition, they assess what training the person needs to acquire the necessary
skills and expertise for the job. In addition to recruiting trainers to lead,
instruct, onboard, and evaluate new trainers.

Operations Department
• Production Manager – Patricia Eugenio is responsible for designing
production schedules and ensuring that the manufacturing process is
completed on time and within budget. In addition to deciding on and ordering
the necessary resources, you must also maintain acceptable stock levels. She
selects equipment and is responsible for its upkeep to ensure that quality
standards are met. By evaluating costs and negotiating and approving budgets
with clients and managers, the production manager also ensures that the
production will be cost-effective. In addition, they monitor production
processes and alter schedules as necessary, monitor productivity rates and
product quality, and execute quality control programmes.
• Chef – Glecy Ibon work with other kitchen staff to ensure that the kitchen
runs effectively, she’s ensuring food quality and maintaining kitchen
equipment. That means, she ensures that all dishes are cooked well and
presented in an aesthetically pleasing way, while overseeing food
preparation, and checking that all kitchen staff are performing their duties. In
addition, she monitors equipment quality and order new equipment as
needed, and help the business to determine how much food and supplies need
to be ordered. And are responsible to train new kitchen staff.
 • Assistant chef – Heart Poblete manage inventory, including food storage and
supplier maintenance, and ensure food safety and kitchen cleanliness
standards are met. They assist kitchen personnel with food preparation and
maintaining a clean and tidy cooking space.
• Operations Manager – Arvie Toquero is accountable for developing the
proper policies and procedures throughout the organization. She formulates
strategy, improves performance, procures materials and resources, and
ensures compliance in a cost-effective manner, for instance by enhancing
operational management systems, procedures, and best practices. This
involves material procurement, inventory planning, and warehouse efficiency
management. In addition, they ensure that the organization's operations are
legally compliant and review financial data to increase profitability. In
addition to controlling budgets and projections, as well as recruiting, training,
and supervising employees, and seeking ways to improve customer service
quality.
• Cashier – Asniah Macarik and Emmalyn Sarvida utilizing a cash register or
other point-of-sale system, they process cash, debit, credit, and check
transactions. In addition, respond to consumer inquiries regarding products,
reconcile cash drawers and sales receipts, and report equipment concerns.
• Service crew – Aaron Mia and Robert Velasco perform all responsibilities
necessary to provide excellent customer service in a friendly manner,
including greeting customers as they enter, assisting them with settling in,
taking their orders, cooking food, presenting it to the client, and collecting
money. In addition, they serve and package warm items to clients in an
efficient manner and in strict conformity with the customers' requests, as well
as help kitchen employees and outdoor delivery staff as needed. And
cleaning tasks including sweeping, mopping, and trash removal.

C. Business Concept

They named the business as “The Taste of Ambrosia '' that is inspired by
Ambrosia which is the food or drink of Greek gods and goddesses, with the
Tagline “Delight in every bite!”. The Taste of Ambrosia provides high quality and
affordable products that give exceptional service to their customers.
It has been known that the product is at the heart of the marketing, indeed of the
business. The business is not new to the market since there are some businesses that cater
the same product but the concept is distinct from the other, since one of the raw
ingredients is mainly Buko Strips which makes it unique and new to customers.
The business offers quality products to ensure that the clients' wants will be
satisfied at all times. The Taste of Ambrosia will make sure that the products are made
with the freshest and the finest quality ingredients which are free from harmful organisms
that may affect the customers' health. The products offered will be selled fresh and
delicious and will give you a one-of-a-kind novoecijano experience you'll surely enjoy and
love. When we sell our own products, we get excited about individual product features and
we make sure that our packaging is easy to open, and we serve as fresh and safe. Including
the font size of our promotion material will be detailed and readable.

This Figure below is the Business Logo of Taste of Ambrosia

D. Customer Profile

Our target market is near our school. The students of our school at the age of 18 -
25 years old. We will introduce our business to our fellow students by serving them our
product and giving them the satisfaction that they want. In case that our business will be
successful, we plan to expand our business in our communities and barangays.
The target market will be students, teachers, faculty members, senior citizens, and
other employees working near in the school building. The target market of our business
(The taste of Ambrosia) may compose of 50% of the population near in our school.

E. Location

The business location for the first Taste of Ambrosia store will be in 516 F. Cayco
St. Sampaloc Manila. The store located nearby Eulogio Amang Rodriguez Institute of
Science and Technology would most likely become the spot of destination for all students,
teachers, faculty members, parents and other potential customers that our store may
provide a great scrumptious product and favorable service. Such customers vary in age,
our product

and service is available for all ages aside from infants. In addition, we believe that
establishing a social media platform for our business can help us connect with a wider
target audience, engage with customers and grow into a better and bigger business. With
over half of the world’s population using social media, platforms like Facebook, Instagram
or Twitter a natural place to reach new and highly targeted potential customers, we are
positive that it will increase awareness of our brand.

This figure above is the Location Map of the business (Taste of Ambrosia).

F. Competition

Ending up with our product, which is well-known as a Pilipino delicacy in every

area, would be a significant challenge for us. Still, we are considering how we may turn a
specific product into a unique one that people will want to try. Analyzing our proposal
about our main competition regarding our product will be on how we will manage under
pressure to improve our product while also offering attractive prices constantly. Apart from
that, we will emphasize the benefits and advantages of our product over our competitors,
such as our ingredients are very healthy, full of nutrients and affordable. Lastly, people
will be curious about how a “Buko” surely fits other vegetables, especially "togue." On the
other hand, we have a disadvantage with our product in how some people do not like
veggies and prefer meat on "Lumpiang Togue" rather than Buko, which is the most usual.

G. The Marketing Plan

The proponents ensure that the business The Taste of Ambrosia offers the right
products that fits with the target market, with the best marketing mix which aligns to their
locale's culture and values. The proponents came up with different product strategies that
will enhance the product and satisfy the demand for affordable, healthy, delicious and
quality products. In short, The Taste of Ambrosia will offer novoecijano dishes that are
worth buying for.
Having a strong strategy can help one's organization achieve its objectives by
identifying the procedures and strategies that need to be implemented, as well as guiding
you through decision-making. Product differentiation is one of our strategies since
"Lumpiang Togue" is well-known, especially among Pinoy vegetarians, but our product
has a twist that is unique to individuals who are used to eating the common lumpiang togue
by emphasizing the fact that our product is peculiar.

H. Product
c. Pricing
We will apply the Pricing Strategy, in which we will base our price on
those from other competitors in the area, as our ingredients are also relatively
affordable. With this strategy, we will be able to attract more customers by
offering them a cheaper price as many ordinary customers can afford, while
ensuring that we sell a much higher volume of products, allowing us to maintain
the product's uniqueness while maintaining a high profit per piece. It's far easier
to keep a customer than to spend money to get a new one.

However, one of our methods of selling our goods is not only per piece,
but also per styro, which consists of 5 pieces at a discounted price. In addition,
we can implement the Promotional Strategy, in which we offer a fixed price and
discounted portions to make it more affordable. Normally, Lumpiang Togue is
 sold by the piece, but we decided to sell it by styro since some people wanted
more. Aside from that, we'll feature internet selling as a promotional approach to
promote our product through various social media apps. We can also offer
various promotions for our soft opening to attract people's attention. Launch a
comprehensive business strategy targeted at ensuring our company's long-term
effectiveness.

d. Promotion and Advertising

The Taste of Ambrosia will be conducting a very limited advertising and promotion.
It will be planned and implemented using low-cost approach. We will market our
business using the following mediums:

We will run advertisement in public and school by creating newspapers and

tarpaulins that will be placed and distributed to local public and to the students. We will
also construct a website for our business that will allow customers to contact us and
view our complete list of prices and product and other details regarding to our business.
By using social media platforms such as Facebook, Instagram and TikTok that can help
the business to grow and to be recognized. We will also create an email website to
connect with costumers and inquiries. We will also utilize print advertisement such as
flyers and post cards to promote special sales events that can boost the brand and it is a
cost-effective marketing strategy.

I. Organization and Personnel

J. Operations

• Backbone Of the Business

For a business to grow and succeed, it needs a really strong backbone, and in our
business, we have four backbones that will make and become a strong support system to
our business. First is the operation management. Operation Management became one of
our backbones in our business because this field focuses on managing all parts of the
business. There are various functions of the people involved in an operation
management and those individuals used to apply some of the tactics and tricks to
increase the productivity of a business and to reduce costs. Second are the customers
because the customers are the money maker of a business so they can be one of the keys
for the success of our business because without our dearest customers, our business will
be nothing. The third one are the employees or staffs, we’ve said that they are one of
our backbones because without their hard works, dedication and perseverance, our
business will not run smoothly and it will not be presented to our customers in a way
that they will like it, they can also be the reason of our customers to return because of
the good service that our employees did to them. And last is the business strategy, a
business strategy means a combination of all the decisions taken and actions performed
by the business to accomplish business goals and to secure a competitive position in the
market or to make everything short, it is the roadmap which leads a business to its
desired goals and this is exactly the reason why a business strategy is one of the
backbones of our business.

• Equipment’s to be Used

In our business, of course we need to have equipment that we can use on

making our product and to help our business to grow further, and those are the listed
below:

Charcoal/Uling Spoon Cup

Knife Fork Basin

Chopping Board Frying Pan Styro Foam

Tupperware Sifter

Plates Plastic

• Workflow of the Staff

The staff at Taste of Ambrosia will first purchase raw materials and ingredients
for the store. Then they started preparing food at the store, making sure it was of high
quality. Following that, customers will place an order, and staff will begin packaging
the product and serve. Some staff are responsible in online deliveries. If the customer
places an order online, the in-charge staff will first confirm the order and then price of
the transactions as well as delivery fees will be given. When the customer pays for the
order. Staff will begin delivering the order.
 • Sources of Supply for Equipment and Food

Since the Product of Taste of Ambrosia is very affordable for the students,
teachers, senior citizens, and etc. The source of supplies for equipment and food is only
from the market.

K. Growth Strategy
Mission
To provide guest satisfaction, healthy ingredients, and affordable prices with a
remarkable experience where our customers keep them returning.

Vision
To create a high quality and affordable food product with a twist that will lead to a
delightful satisfaction for our customers.

Long Term Goals

The following long-term goals of the business are as follows; first, to meet the
needs of every single customer with our products and services. Second, to receive
positive feedback from the customers in an amount equal to or greater than 95% of the
total. And lastly, to expand the business, generate new products, and evolve existing
ones.

Five – years plan

To expand our business, we will open a stall inside a mall. It will increase unit
sales; more stalls will be built in a place that will target its customers. We ate going to
improve more of our marketing to increase awareness of our product. To expand the
firm by adding more units, such as new equipment and developing new goods.

L. The Financial Plan

Estimated Pieces of Products: 200-240 PCS

Ingredients/Materials/Equipments:

0il 60 1 litre 60 php/ litre

Garlic 20 ¼ kilo 60 php/kg

Onion 25 ½ kilo 50 php/kg

Shrimp 720 1 1/2 kg 480 php/kg

Carrots 40 1 kg 40 php/kg

Baguio beans 30 ½ kg 60 php/kg

Bean sprout 80 1kg 80 php/kg

4 php per piece
Tofu 48 12 pcs

Salt 10 1 pack 10 php per pack

Pepper 20 2 packs 10 php per pack

Coconut 120 3 pcs 40 php per piece

Kinchay 20 2 packs 10 php per pack

6 php per tanda
Lumpia wrapper 120 20 tanda
(m)
Vinegar 27 1 big bottle 27 per bottle

Chili 30 ¼ kg 120 php/kg

Sugar 10 2 packs 5 php per pack

Sweet and spicy

150 1.5 kg 150 per 1.5 kg
sauce

Uling 30 3 packs 10 per pack

 Sticker 40 1 Pack 40 Php Per Pack

Print 20 10 Paper 2 Php Per Paper

Plastic Cup 50 2 Packs 25 Php Per Pack

Styro Foam 90 100 Pcs 90 Php Per 100 Pcs

TOTAL 1,620
Price per Piece: 18 Pesos
Price per 5 Pcs (Styro): 90 Pesos

Idea How Much Is Your Capital

Capital 1,700

The capital of our product is 1,700 pesos, we come up with this capital because
of the ingredients that needed in the making of our product. Also, we identify that most
of the ingredients are getting pricy so we exact the quantity of the materials needed in
our business. Actually, we need to spend only 1,620 pesos and there will be an 80 pesos
left.
Budget Monthly Operations
• Days Of Selling The Product
Monday, Wednesday, Friday and Sunday
In a month there are 19 days that we plan to sell our product.
• Production
240 Pcs x 19 Days = 4,560 Pcs
4,560 Pcs x 18 Pesos = 82,080
Monthly Income = 82,080 Pesos
• Capital
1,620 Pesos x 19 Days = 30,780p Pesos (Monthly Capital)
82,080 Pesos – 30,780 Pesos = 51, 300 Pesos (Montly Profit)
Monthly Profit = 51,300 Pesos
 Return of Investment (Per. Month & Per. Day)
• Per Day
Capital - 1,700 Pesos
Pcs of Product- 240 Pcs
Price - 18 Pesos
Sales per Day - 4,320
Profit per Day - 2,620
At the same day the capital/investment will be returned.

M. Industry Survey

Appendix

Resume