Data Tugas KWH - Fix

May June July August
Paid Promote Instagram Story Rp 25,000

Rp800,000 Rp825,000 Rp825,000 Rp850,000
Paid Promote Instagram Feed Rp 40,000

Rp1,240,000 Rp1,240,000 Rp1,240,000 Rp1,280,000
Paid Endorse Instagram Story Rp 60,000

Rp1,020,000 Rp1,080,000 Rp1,140,000 Rp1,140,000
Paid Endorse Instagram Feed Rp 80,000

Rp1,200,000 Rp1,280,000 Rp1,280,000 Rp1,360,000
Paid Endorse Video Instagram Story Rp 100,000

Rp500,000 Rp600,000 Rp700,000 Rp700,000
Paid Endorse Video Instagram Feed Rp 135,000

Rp540,000 Rp540,000 Rp540,000 Rp675,000
Rp5,300,000 Rp5,565,000 Rp5,725,000 Rp6,005,000
Total Biaya
Rp17,227,000 Rp18,793,000 Rp18,793,000 Rp18,793,000
Biaya perbulan
Rp2,153,375 Rp2,349,125 Rp2,349,125 Rp2,349,125
Net
Rp3,146,625 Rp3,215,875 Rp3,375,875 Rp3,655,875
Mei Juni Juli Agustus
Rp1,600,000
Rp1,400,000
Rp1,200,000
Rp1,000,000 Paid Promote Instagram Story

Paid Promote Instagram Feed
Rp800,000 Paid Endorse Instagram Story
Paid Endorse Instagram Feed
Rp600,000 Paid Endorse Video Instagram S
Paid Endorse Video Instagram F
Rp400,000
Rp200,000
Rp0
May June July August September October November December
Rp600,000 Paid Endorse Video Instagram S
Paid Endorse Video Instagram F
Rp400,000
Rp200,000
Rp0
May June July August September October November December
September October November December Total Jumlah penjualan
Rp900,000 Rp925,000 Rp975,000 Rp1,000,000 Rp7,100,000 32 33 33 34
Rp1,280,000 Rp1,280,000 Rp1,320,000 Rp1,360,000 Rp10,240,000 31 31 31 32
Rp1,200,000 Rp1,200,000 Rp1,260,000 Rp1,320,000 Rp9,360,000 17 18 19 19
Rp1,360,000 Rp1,360,000 Rp1,440,000 Rp1,440,000 Rp10,720,000 15 16 16 17
Rp700,000 Rp800,000 Rp900,000 Rp1,000,000 Rp5,900,000 5 6 7 7
Rp675,000 Rp675,000 Rp810,000 Rp945,000 Rp5,400,000 4 4 4 5
Rp6,115,000 Rp6,240,000 Rp6,705,000 Rp7,065,000 Rp48,720,000
Rp18,793,000 Rp18,793,000 Rp18,793,000 Rp18,793,000
Rp2,349,125 Rp2,349,125 Rp2,349,125 Rp2,349,125
Rp3,765,875 Rp3,890,875 Rp4,355,875 Rp4,715,875
September Oktober November Desember
Paid Promote Instagram Story

Paid Endorse Instagram Story
Paid Endorse Video Instagram Story
Paid Endorse Video Instagram Feed
36 37 39 40 284
32 32 33 34 256
20 20 21 22 156
17 17 18 18 134
7 8 9 10 59
5 5 6 7 40
Milestone Start Date End Date Budget Manager
Market Research 4-Feb-19 10-Mar-19 Rp50,000 Rangga
Business Plan 10-Feb-19 13-Mar-19 Rp50,000 Rangga
Promosi 16-Mar-19 23-Mar-19 Rp100,000 Rama
Buy All Equipment 18-Mar-19 20-Mar-19 Rp200,000 Fatma
Open for Business 17-Apr-19 17-Apr-19 Rp0 All Staff
Next Promotion 30-Jun-19 5-Jul-19 Rp150,000 Rama
Milestone
Market Research
Business Plan
Promosi
Buy All Equipment
Open for Business
Next Promotion
Feb Mar April Mei
Department
Director
Director
Marketing
Finance
Staff
Marketing
Juni Juli
Sales Forecast
Unit Sales 2,019 2,020 2,021 2,022
Paid Promote Instagram Story 284 290 300 305
Paid Promote Instagram Feed 256 265 275 280
Paid Endorse Instagram Story 156 160 170 175
Paid Endorse Instagram Feed 134 150 165 170
Paid Endorse Video Instagram Story 59 62 70 72
Paid Endorse Video Instagram Feed 40 46 50 55
Total Unit Sales 929 973 1,030 1,057
Unit Price
Paid Promote Instagram Story 25,000 25,000 31,000 31,000
Paid Promote Instagram Feed 40,000 40,000 42,000 42,000
Paid Endorse Instagram Story 60,000 60,000 65,000 65,000
Paid Endorse Instagram Feed 80,000 80,000 85,000 85,000
Paid Endorse Video Instagram Story 100,000 100,000 105,000 105,000
Paid Endorse Video Instagram Feed 135,000 135,000 140,000 140,000
Sales
Paid Promote Instagram Story 7,100,000 7,250,000 9,300,000 9,455,000
Paid Promote Instagram Feed 10,240,000 10,600,000 11,550,000 11,760,000
Paid Endorse Instagram Story 9,360,000 9,600,000 11,050,000 11,375,000
Paid Endorse Instagram Feed 10,720,000 12,000,000 14,025,000 14,450,000
Paid Endorse Video Instagram Story 5,900,000 6,200,000 7,350,000 7,560,000
Paid Endorse Video Instagram Feed 5,400,000 6,210,000 7,000,000 7,700,000
Total Sales 48,720,000 51,860,000 60,275,000 62,300,000
Direct Unit Cost
Paid Promote Instagram Story 12,000 12,000 14,000 17,000
Paid Promote Instagram Feed 15,000 17,000 20,000 22,000
Paid Endorse Instagram Story 20,000 23,000 23,000 26,000
Paid Endorse Instagram Feed 25,000 27,000 28,000 28,000
Paid Endorse Video Instagram Story 31,000 33,000 34,000 34,000
Paid Endorse Video Instagram Feed 42,000 45,000 48,000 48,000
Direct Cost of Sales
Paid Promote Instagram Story 3,408,000 3,480,000 4,200,000 5,185,000
Paid Promote Instagram Feed 3,840,000 4,505,000 5,500,000 6,160,000
Paid Endorse Instagram Story 3,120,000 3,680,000 3,910,000 4,550,000
Paid Endorse Instagram Feed 3,350,000 4,050,000 4,620,000 4,760,000
Paid Endorse Video Instagram Story 1,829,000 2,046,000 2,380,000 2,448,000
Paid Endorse Video Instagram Feed 1,680,000 2,070,000 2,400,000 2,640,000
Subtotal cost of Sales 17,227,000 19,831,000 23,010,000 25,743,000

Gross profit 31,493,000 32,029,000 37,265,000 36,557,000
Fixed cost
Salary Expense 3,500,000 3,500,000 3,500,000 3,500,000
Rent Expense 2,000,000 2,000,000 2,000,000 2,000,000
Insurance Expense 300,000 300,000 300,000 300,000
Promotion Expense 150,000 150,000 150,000 150,000
Depresiation Expense 125,000 125,000 125,000 125,000
Total Fxed Cost 6,075,000 6,075,000 6,075,000 6,075,000
Net Profit 25,418,000 25,954,000 31,190,000 30,482,000

Tax 0,5% 127,090 129,770 155,950 152,410
Profit After Tax 25,290,910 25,824,230 31,034,050 30,329,590
Tahun Laba Kotor

Y2019 31,493,000
Y2020 32,029,000
Y2021 37,265,000
Y2022 36,557,000
Y2023 52,644,000
Laba Kotor Pertahun

60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
Y2019 Y2020 Y2021 Y2022 Y2023
2,023 BEP
318 36 Biaya Tetap
295 32
200 20
200 17
75 7
65 5
1,153 116
40,000 3,125
45,000 5,000
75,000 7,500
100,000 10,000
115,000 12,500
145,000 16,875
55,000
12,720,000
13,275,000
15,000,000
20,000,000
8,625,000
9,425,000
79,045,000
17,000
16,000
22,000
30,000
35,000
50,000
5,406,000
4,720,000
4,400,000
6,000,000
2,625,000
3,250,000
26,401,000
52,644,000
3,500,000
2,000,000
300,000
150,000
125,000
6,075,000
46,569,000
232,845
46,336,155
Rp3,146,625 Rp3,215,875 Rp3,375,875 Rp3,655,875

Mei Rp6,784,890
Juni Rp6,567,390 Laba Kotor Perbulan
Juli Rp5,879,000
Agustus Rp5,768,000 Rp8,000,000
September Rp4,897,000 Rp7,000,000

Oktober Rp6,890,875
Rp6,000,000
November Rp6,355,875
Desember Rp5,576,970 Rp5,000,000
Rp48,720,000 Rp4,000,000
48,720,000
Rp3,000,000
-
Rp4,410,179 Rp2,000,000
Mei
Juni Rp4,268,804 Rp1,000,000
Juli Rp3,821,350 Rp0
Agustus Rp3,749,200 Mei Juni Juli Agustus September
September Rp3,183,050
Oktober Rp4,479,069
November Rp4,131,319
Y2023 Rp3,625,031
Desember
Laba Bersih
Rp5,000,000
Rp4,500,000
Rp4,000,000
Rp3,500,000
Rp3,000,000
Rp2,500,000
Rp2,000,000
Rp1,500,000
Rp1,000,000
Rp500,000
Rp0
Mei Juni Juli Agustus September Oktober November Desember
Rp3,765,875 Rp3,890,875 Rp4,355,875 Rp4,715,875
Laba Kotor Perbulan
Juni Juli Agustus September Oktober November Desember
ober November Desember

Sales Forecast
Unit Sales 2019 2020 2021 2022
284 290 300 305
256 265 275 280
156 160 170 175
134 150 165 170
59 62 70 72
40 46 50 55
Total Unit Sales
929 973 1,030 1,057
Unit Price

25,000 25,000 31,000 31,000
40,000 40,000 42,000 42,000
60,000 60,000 65,000 65,000
80,000 80,000 85,000 85,000
100,000 100,000 105,000 105,000
135,000 135,000 140,000 140,000
Sales

7,100,000 7,250,000 9,300,000 9,455,000
10,240,000 10,600,000 11,550,000 11,760,000
9,360,000 9,600,000 11,050,000 11,375,000
10,720,000 12,000,000 14,025,000 14,450,000
5,900,000 6,200,000 7,350,000 7,560,000
5,400,000 6,210,000 7,000,000 7,700,000
Total Sales
48,720,000 51,860,000 60,275,000 62,300,000
Direct Unit Cost

12,000 12,000 14,000 17,000
15,000 17,000 20,000 22,000
20,000 23,000 23,000 26,000
25,000 27,000 28,000 28,000
31,000 33,000 34,000 34,000
42,000 45,000 48,000 48,000
145,000
24,167
Direct Cost of Sales

3,408,000 3,480,000 4,200,000 5,185,000
3,840,000 4,505,000 5,500,000 6,160,000
3,120,000 3,680,000 3,910,000 4,550,000
3,350,000 4,050,000 4,620,000 4,760,000
1,829,000 2,046,000 2,380,000 2,448,000
1,680,000 2,070,000 2,400,000 2,640,000
17,227,000 19,831,000 23,010,000 25,743,000
Subtotal cost of Sales 17,227,000 19,831,000 23,010,000 25,743,000
Gross profit 31,493,000 32,029,000 37,265,000 36,557,000
Fixed cost
Salary Expense 3,500,000 3,500,000 3,500,000 3,500,000
Rent Expense 2,000,000 2,000,000 2,000,000 2,000,000
Insurance Expense 300,000 300,000 300,000 300,000
Promotion Expense 150,000 150,000 150,000 150,000
Depresiation Expense 125,000 125,000 125,000 125,000
Total Fxed Cost 6,075,000 6,075,000 6,075,000 6,075,000
Net Profit 25,418,000 25,954,000 31,190,000 30,482,000
Tax 0,5% 127,090 129,770 155,950 152,410
Profit After Tax 25,290,910 25,824,230 31,034,050 30,329,590
Tahun Laba Kotor

Y2019 31,493,000
Y2020 32,029,000
Y2021 37,265,000
Y2022 36,557,000
Y2023 52,644,000
Laba Kotor Pertahun

60,000,000
Laba Kotor Pertahun
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
Y2019 Y2020 Y2021 Y2022 Y2023
BEP
2023 Biaya Tetap Biaya Variable BEP Unit BEP Harga
318 21,391 12,000 467 11,682,692 11,682,692 -
295 23,730 15,000 243 9,720,000 9,720,000 -
200 38,942 20,000 152 9,112,500 9,112,500 -
200 45,336 25,000 110 8,836,364 8,836,364 -
75 102,966 31,000 88 8,804,348 8,804,348 -
65 151,875 42,000 65 8,818,548 8,818,548 -
1,153 384,241 145,000 1,126 56,974,452 56,974,452 -
50,599
40,000
45,000
75,000
100,000
115,000
145,000
12,720,000
13,275,000
15,000,000
20,000,000
8,625,000
9,425,000
79,045,000
17,000
16,000
22,000
30,000
35,000
50,000
5,406,000
4,720,000
4,400,000
6,000,000
2,625,000
3,250,000
26,401,000
26,401,000
52,644,000
3,500,000
2,000,000
300,000
150,000
125,000
6,075,000
46,569,000
232,845
46,336,155
Y2023
BEP
Biaya Tetap 6,539
Biaya Variable -
#DIV/0! Kali pendapatan Unit

#DIV/0! Rupiah
#DIV/0!
#DIV/0!
Rp3,215,875 Rp3,375,875 Rp3,655,875 Rp3,765,875 Rp3,890,875 Rp4,355,875 Rp4,715,875
Rp3,146,625
Rp3,215,875 Laba Kotor Perbulan
Rp3,375,875
Rp3,655,875 Rp8,000,000
Rp3,765,875 Rp7,000,000
Rp6,000,000
Rp5,000,000
Rp4,000,000
Laba Kotor Perbulan
Rp8,000,000
Rp7,000,000
Rp3,890,875
Rp6,000,000
Rp4,355,875
Rp4,715,875 Rp5,000,000
Rp4,000,000
Rp3,000,000
Rp2,000,000
Rp1,000,000
Rp0
Mei Juni Juli Agustus September Oktober November Desember
BEP
Pendapatan Biaya Tetap Biaya Variable BEP Unit BEP Harga
Paid Promote Instagram Story 21,391 12,000 467 11,682,692
Paid Promote Instagram Feed 23,730 15,000 243 9,720,000
Paid Endorse Instagram Story 38,942 20,000 152 9,112,500
Paid Endorse Instagram Feed 45,336 25,000 110 8,836,364
Paid Endorse Video Instagram Story 102,966 31,000 88 8,804,348
Paid Endorse Video Instagram Feed 151,875 42,000 65 8,818,548
Jumlah 384,241 145,000 1,126 56,974,452
Harga Perunit 50,599
10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000
3000
2000
1000 Chart Title
0 12
-1000
10
-2000
-3000 8
-
-4000 -3000 -2000 -1000 0 100
10,000,000 20,000,000
40,000,000 50,000,000
Chart Title
12
10
-
00 -1000 0 1000 2000 3000 4000
10,000,000 20,000,000 30,000,000

40,000,000 50,000,000 60,000,000
Laba Rugi Pro Forma Laba
2019 2020 2021 2022 2023

Pendapatan 48,720,000 51,860,000 60,275,000 62,300,000 79,045,000
Biaya Langsung 17,227,000 19,831,000 23,010,000 25,743,000 26,401,000
Laba Kotor 31,493,000 32,029,000 37,265,000 36,557,000 52,644,000
Biaya Operasional
Biaya Gaji 3,500,000 3,500,000 3,500,000 3,500,000 3,500,000
Biaya Sewa 2,000,000 2,000,000 2,000,000 2,000,000 2,000,000
Biaya Asuransi 300,000 300,000 300,000 300,000 300,000
Biaya Promosi 150,000 150,000 150,000 150,000 150,000
Biaya Penyusutan 125,000 125,000 125,000 125,000 125,000
Total Biaya Operasional 6,075,000 6,075,000 6,075,000 6,075,000 6,075,000
Laba Bersih 25,418,000 25,954,000 31,190,000 30,482,000 46,569,000

Pajak Penghasilan 127,090 129,770 155,950 152,410 232,845
Laba Setelah Pajak 25,290,910 25,824,230 31,034,050 30,329,590 46,336,155
- - - - -
Omset pertahun
2019 2020 2021 2022 2023
Pendapata 48,720,000 51,860,000 60,275,000 62,300,000 79,045,000
Biaya Lang 17,227,000 19,831,000 23,010,000 25,743,000 26,401,000
Total Biaya 6,075,000 6,075,000 6,075,000 6,075,000 6,075,000
Laba Setela 25,290,910 25,824,230 31,034,050 30,329,590 46,336,155
laba rugi
90,000,000
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
2019 2020 2021 2022 2023
Pendapatan Biaya Langsung

Total Biaya Operasional Laba Setelah Pajak
65% 62% 62% 59% 67%
2019 2020 2021 2022 2023
Pendapatan 48,720,000 51,860,000 60,275,000 62,300,000 79,045,000
Laba Kotor 31,493,000 32,029,000 37,265,000 36,557,000 52,644,000
Pendapatan dan laba kotor per tahun

90,000,000
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
2019 2020 2021 2022 2023
Pendapatan Laba Kotor

2019 2020 2021 2022 2023
Aktiva
Kas 28,515,910 54,465,140 85,624,190 116,078,780 162,539,935
Peralatan 4,775,000 4,650,000 4,525,000 4,400,000 4,275,000
Total Aktiva 33,290,910 59,115,140 90,149,190 120,478,780 166,814,935
Pasiva
Hutang - - - - -
Modal 8,000,000 8,000,000 8,000,000 8,000,000 8,000,000
Laba Ditahan 25,290,910 51,115,140 82,149,190 112,478,780
Laba tahun berjalan 25,290,910 25,824,230 31,034,050 30,329,590 46,336,155
Total Pasiva 33,290,910 59,115,140 90,149,190 120,478,780 166,814,935
2019 2020 2021 2022
Kas Masuk
Pendapatan 48,720,000 51,860,000 60,275,000 62,300,000
Kas Keluar
Aktifitas Operasional
Biaya Langsung 17,227,000 19,831,000 23,010,000 25,743,000
Biaya Gaji 3,500,000 3,500,000 3,500,000 3,500,000
Biaya Sewa 2,000,000 2,000,000 2,000,000 2,000,000
Biaya Asuransi 300,000 300,000 300,000 300,000
Biaya Promosi 150,000 150,000 150,000 150,000
Pemabayaran Pajak 127,090 129,770 155,950 152,410
Jumlah uang keluar dari operasi 23,304,090 25,910,770 29,115,950 31,845,410
Aktifitas Investasi
Pembelian Peralatan 4,900,000
Jumlah uang keluar dari investasi 4,900,000 - - -
Saldo Awal Kas 8,000,000 28,515,910 54,465,140 85,624,190

Arus kas 20,515,910 25,949,230 31,159,050 30,454,590
Saldo Akhir Kas 28,515,910 54,465,140 85,624,190 116,078,780
- - - -
2023 2019 2020 2021 2022
Pendapata 48,720,000 51,860,000 60,275,000 62,300,000
79,045,000 Cash Balan 28,515,910 54,465,140 85,624,190 116,078,780
26,401,000
3,500,000 Cash
2,000,000
180,000,000
300,000
160,000,000
150,000
140,000,000
232,845
120,000,000
32,583,845
100,000,000
80,000,000
60,000,000
40,000,000
-
20,000,000
-
116,078,780 2019 2020 2021 2022 2023
46,461,155
Pendapatan Cash Balance
162,539,935
-
2023
79,045,000
162,539,935
2 2023
Milestone
Market Research
Business Plan
Promosi
Buy All Equipment
Open for Business
Next Promotion
Feb Mar April Mei Juni
Milestone Start Date End Date
Market Re 4-Feb-19 10-Mar-19

Business 10-Feb-19 13-Mar-19
Promosi 16-Mar-19 23-Mar-19
Buy All E 18-Mar-19 20-Mar-19
Open for 17-Apr-19 17-Apr-19
Juli Next Prom 30-Jun-19 5-Jul-19
Budget Manager
Department
Rp50,000 Rangga Director

Rp50,000 Rangga Director
Rp100,000 Rama Marketing
Rp200,000 Fatma Finance
Rp0 All Staff Staff
Rp150,000 Rama Marketing

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May June July August

Paid Promote Instagram Story Rp 25,000

Paid Promote Instagram Feed Rp 40,000

Paid Endorse Instagram Story Rp 60,000

Paid Endorse Instagram Feed Rp 80,000

Paid Endorse Video Instagram Story Rp 100,000

Paid Endorse Video Instagram Feed Rp 135,000

Rp5,300,000 Rp5,565,000 Rp5,725,000 Rp6,005,000

Mei Juni Juli Agustus

Rp1,000,000 Paid Promote Instagram Story

Rp900,000 Rp925,000 Rp975,000 Rp1,000,000 Rp7,100,000 32 33 33 34

Rp1,280,000 Rp1,280,000 Rp1,320,000 Rp1,360,000 Rp10,240,000 31 31 31 32

Rp1,200,000 Rp1,200,000 Rp1,260,000 Rp1,320,000 Rp9,360,000 17 18 19 19

Rp1,360,000 Rp1,360,000 Rp1,440,000 Rp1,440,000 Rp10,720,000 15 16 16 17

Rp700,000 Rp800,000 Rp900,000 Rp1,000,000 Rp5,900,000 5 6 7 7

Rp675,000 Rp675,000 Rp810,000 Rp945,000 Rp5,400,000 4 4 4 5

Rp6,115,000 Rp6,240,000 Rp6,705,000 Rp7,065,000 Rp48,720,000

Rp18,793,000 Rp18,793,000 Rp18,793,000 Rp18,793,000

Rp2,349,125 Rp2,349,125 Rp2,349,125 Rp2,349,125

Rp3,765,875 Rp3,890,875 Rp4,355,875 Rp4,715,875

September Oktober November Desember

Paid Promote Instagram Story

Subtotal cost of Sales 17,227,000 19,831,000 23,010,000 25,743,000

Net Profit 25,418,000 25,954,000 31,190,000 30,482,000

Profit After Tax 25,290,910 25,824,230 31,034,050 30,329,590

Tahun Laba Kotor

Laba Kotor Pertahun

Rp3,146,625 Rp3,215,875 Rp3,375,875 Rp3,655,875

September Rp4,897,000 Rp7,000,000

Juni Juli Agustus September Oktober November Desember

ober November Desember

Paid Promote Instagram Story

Paid Promote Instagram Story

Direct Unit Cost

Paid Promote Instagram Story

Direct Cost of Sales

17,227,000 19,831,000 23,010,000 25,743,000

Subtotal cost of Sales 17,227,000 19,831,000 23,010,000 25,743,000

Gross profit 31,493,000 32,029,000 37,265,000 36,557,000

Salary Expense 3,500,000 3,500,000 3,500,000 3,500,000

Rent Expense 2,000,000 2,000,000 2,000,000 2,000,000

Insurance Expense 300,000 300,000 300,000 300,000

Promotion Expense 150,000 150,000 150,000 150,000

Depresiation Expense 125,000 125,000 125,000 125,000

Total Fxed Cost 6,075,000 6,075,000 6,075,000 6,075,000

Net Profit 25,418,000 25,954,000 31,190,000 30,482,000

Tax 0,5% 127,090 129,770 155,950 152,410

Profit After Tax 25,290,910 25,824,230 31,034,050 30,329,590

Tahun Laba Kotor

Laba Kotor Pertahun

#DIV/0! Kali pendapatan Unit

10,000,000 20,000,000 30,000,000

2019 2020 2021 2022 2023

Laba Bersih 25,418,000 25,954,000 31,190,000 30,482,000 46,569,000

Pendapatan Biaya Langsung

Pendapatan dan laba kotor per tahun

Pendapatan Laba Kotor