Professional Documents
Culture Documents
Lerner Center
Lerner Center
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Meet the Account Supervisor
Alyssa Feldmann
Team
Graphic Designer
Taylor Krzeminski
Account Executive
Ava Finkle Helmer
Meet the Account Associate
Marissa Dworken
Account Associate
Will Coen
Team
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3 Objectives for the Lerner Center:
Executive ● Establishing the ‘Destress for Success’ campaign on college campuses
nationally
Summary
● Improving social engagement on the @healthycuse social media
accounts
● Launching the Healthy Monday Quest with the Lerner Center’s partner
app, DIEMLife
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1. Establish DeStress for Success on College Campuses Nationally
Objectives DeStress for Success is a program at Syracuse University that aims to address
mental health among college students. We aimed to reach out to universities
across the country with similar campuses to Syracuse University to implement
this program at their university.
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Week 1 (9/28) Week 2 (10/5) Week 3 (10/12)
Timeline ▪
▪
Introduction
Overview presentation
▪
▪
Began social content calendar
Introduced DeStress for
▪
▪
Promoting Virtual 5k on socials
Expanded DeStress contact list
▪ Establish responsibilities, Success redesign
goals and expectations ▪ Email pitch and list of 65
contacts
▪ Promote Move It Monday ▪ Brainstorm session with Lerner ▪ Build content calendar for
NYC Parks Center, Hill Comm, DIEMLife @sulernercenter socials
▪ Built a deck of potential creator Tim to workshop Quest ▪ Determined target audience for
campaigns for promoting ideas Healthy Monday quests
MIM quest ▪ Social media analytics report
for September & October
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RESULTS
What did we achieve in alignment with our objectives?
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Establish DeStress for Success on College
OBJECTIVE 1 Campuses Nationally
Graphic Design
DeStress Guidebook was redesigned and revised for other
universities.
Contacts
A contact list of 65+ universities & colleges who may be interested in HM
Campaign researched & created.
An email script was written to be used for reaching out to universities on
the contact list.
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Grow Social Across Platforms @healthycuse
OBJECTIVE 2
Graphic Design
Contact calendar was created to orange & schedule posts for both social
grids and stories, including animated and interactive content.
Social posts for spreading awareness on upcoming events.
Tracking Progress
Monthly analytics reports to track growth of accounts and pinpoint areas for
improvement.
@SULernerCenter for research, affiliate briefs, and spotlights on the Lerner
team.
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Launch DIEMLife Healthy Monday Quest
OBJECTIVE 3
Brainstorm
Hill Comm team, Lerner Center and Tim brainstorm ways to gamify the
quests.
Promotions
Virtual events held on the app are promoted on socials (@healthycuse)
Curated a list of potential outlets interesting in covering DIEMLife/Healthy
Monday to increase publicity.
Research and determined a target audience.
Email, direct message script, partnership contracted drafted in preparation of
the quest’s release.
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Budget Average Hourly Rate of Agencies in New York and
New Jersey: $152 per hour
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Recommendations
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Recommendation #1: Consistent &
diversified postings on social platforms.
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Recommendation #2: Host Virtual Events
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Thank you!
Any questions?
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