Individual Assignment:

Total Marks: 15
Submission due date: July 03, 2022 (10 pm) by Teams
Based on the product/service/organization that you have chosen, approach to the following areas:

· A brief introduction of the product/service/organization (Max 1 page)

· What is the core strategy?
· What factors would you consider for forecasting?
· How are you going to measure the performance?
==========================START WRITING FROM HERE======================

Ahmed.Md.Towhid
19-39601-1
Sec-L

Yellow clothing Brand

1:-A brief introduction of the product/service/organization- Yellow is one

of the largest clothing stores in Bangladesh. The store is very popular among
the present and young generation for unique collection of designs, specially
panjabis and shirts for men and maintains the modern fashion trend. The quality
of its product is extremely good as it has been successful to keep old customers
always coming. The name YELLOW, itself has now become a distinct clothing
brand in Bangladesh and the credit goes to its exclusive collection and
comfortable products. Yellow is a design driven brand that celebrates
creative and original thinking to highlight a lighthearted and optimistic
view of life through a superior quality product. Our style captures a
modern interpretation of fashion and our relaxed attitude expresses a
comfortable and confident quality. The adventurous spirit of the line is
built from Beximco Group’s heritage in innovation and living a life full of
passion that is open to discovery. Yellow compliments your lifestyle by
offering products for every occasion. From office mornings to an evening
with friends, Yellow answers your need for individuality, quality and style
by providing superior, fashion forward products. You are a stylish,
intelligent and confident soul who enjoys her success. You juggle
between your home, work and social circle, and your wardrobe
compliments your modern lifestyle. You are on top of the fashion trends,
but carefully choose those outfits that enhance your individuality, confirm
with your high standards of quality and reflect your young and
lighthearted approach to life.

2:-What is the core strategy:- Yellow brand maintain the best product
quality and brand value they have come up with their pricing strategywhich
is legitimate.Yellow has thirty four categories of products including home
furnishing products and several accessories Yellow basically tried to come
up with a luxury lifestyle for the people who loves to live in style. So for
these different thirty four categories -

Category Wise Sales Contribution

Category Wise Sale Through
Category Sale Summery
Category Sale Through by Size
Stock Sales Summaryt
Sales Revenue
Shop Wise Per Invoice Sales
Shop wise per Sqf t
Shop Wise Monthly Sales Growth
Month Wise Category Growth
Daily Kids Sales Category
Strongly monitor media soft software.
 Reviewing sales performance and inventories daily.
Identifying Fast and Slow moving products for further processing.
Coordinating monthly sales meetings.
Reviewing category wise sales performance frequently.

3:-What factors would you consider for forecasting :- Yellow mainly a

fashion brand more specifically clothing brand in Bangladesh also Asia. So,
fashionable brand are mainly seasonal based which is trend pattern of
demands. Trend forecasting is the process of using market research and
consumer data to create predictions about customers' future buying habits
and preferences. Trend forecasting provides product designers with insight
that may help them design an item that their target audience likes and
purchases.

Forecasting depends on customer demand to the product. Customer demands

should be up and down for various reason. But category wise there are two
types of factors:1.Externel 2.Internal.

External Factors:

Government Policy: sometimes government takes some good or bad

decision to may affect the market and the demands of particular product.

Economic: Country economy play a big factor of creating forecasting factors

error.
 Political Environment: In Bangladesh, there is must be key factor to
considering forecasting policy to count political environment.

Consumer Taste: in the modern world customers taste changed day by day.
They want new design, new style, new trend etc.

Competitor Activity: Other company should be damage forecasting method

as market place.

Success/failure of one product may affect the demand of complementary

products

Internal Factors:

Change in products or services design: New collection, new outfit can be

affected the demand and whenever it did not full fill their demands its fall.

Price and Advertising activity: This is the big key point t affecting demand
forecasting.

Incentives/commission: it may increase their product cost.

Expansion/reduction of geographical area: sometimes more outlets and

shop position affected the forecasting.

No. of target customer: Yellow is target customer-based company. this

point must be very important to forecast the demand.

Company strategy: Company strategy plays big role on it.

Production process: proper production managing is very important for this

sector.
4- How are you going to measure the performance -To calculate the
measuring performance we need to know everything financially how it can
be done. The Accounting process or financial reporting system, which
generates financial information for external users, encompasses five
principal financial statements:

- Balance sheet ( statement of financial position)

- Income statement ( statement of earnings)

- Statement of cash flows

- Statement of stockholders’ equity

Financial statements provide information about the assets

(resources), liabilities (obligations),

income & cash flows, and stockholders’ equity of the firm. The
effects of transactions and other

events are recorded in the appropriate financial statements.

• The income statement reports revenues, expenses, and gains &

losses.

• The balance sheet shows assets, liabilities, & stockholders’ equity;

the statement of

stockholders’ equity reports capital transaction with owners.

• The statement of cash flows includes operating investing, and

financial inflows and

outflows. Many transactions are reflected in more than one

statement so that the entire set
is required to evaluate the firm.

• Footnotes provide information about the accounting method,

assumptions, and estimates

used by management to develop the data reported in the financial

statements. They are

designed to allow users to improve assessments of the amounts,

timing, and uncertainty

of the estimates reported in the financial statements.

Footnotes provide additional disclosure related to such areas as:

• Fixed assets

• Inventories

• Income taxes

• Pension and other postemployment benefit plans

• Debt (interest rates, maturity schedules, and contractual terms)

• Lawsuits and other loss contingencies

• Marketable securities and other investments

• Hedging and other risk management activities

• Business segments

• Significant customers, sales to related parties and export sales.

In an ideal world, the user of financial statements could focus only on

the bottom lines of
financial reporting: net income and stockholders’ equity. The
financial reporting system is not perfect. Economic events &
accounting entries do not correspond precisely; they diverge across
the dimensions of timing, recognition & measurement. Economic
events and accounting recognition of those events frequently take
place at different times. Financial reports often contain
supplementary data that, although not included in the statements
themselves, help the financial statement users to interpret the
statements or to adjust measures of corporate performance to make
them more comparable. Information from outside the financial
reporting process can be used to make financial data more useful.