Home Land Groceries and Stores (HLGS) case study

By Mucherla Venkata Kanaka Sai Monika (F21156)

Critical success factors of the business

1) Shortest Customer turnaround time
2) High availability of goods
3) Competitive and attractive pricing
4) Self-relying purchase process
5) High service level
6) Ensure success of membership programme
7) Improve customer relationship

Data components that are useful to achieve the above critical success factors
1) Shortest Customer turnaround time:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models

Customer Structured data RDBMS NLP The waiting time has to Regression
waiting time be reduced by means of
for the fast response from the
response customer help desk
manager
Billing time Structured data RDBMS NLP Billing counter clerks has Customized
to speed up the billing model
process to reduce the
billing time and customer
turnaround time
Ideal Semi structured Surveys Recommendation It has to be seen that any t-tests
customer data system complaint/query has to
waiting time be resolved/addressed
within this ideal waiting
time else customers
could become impatient
Number of Structured data RDBMS NLP We have to ensure that Hybrid model
queries the number of queries has
raised so far to be less at any point of
 time by addressing every
query that is raised at the
earliest by customer help
desk manager

2) High availability of goods:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models

Inventory Semi structured RDBMS RFID Stock has to be tracked Hybrid model
details on a regular basis to
check how many more
goods are available and
when they are finishing,
they have to be bought
again. This makes the
goods to be available all
the time.
Consumer Unstructured Research Recommendation Most frequently bought Customized
goods/ findings system goods called consumer model
Convenience goods or convenience
goods goods has to be identified
and have to be kept in
stock every time.
Number of Structured RDBMS NLP More number of shelves Customized
shelves have to be allocated to model
mostly bought items.
Frequently Structured RDBMS NLP Goods that are regularly Customized
bought goods used have to be arranged model
Location in such a way that they
are located easily by the
customers. Store boys
need to assist customers
on it if they are not able
to find them.

3) Competitive and attractive pricing:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models
Competitor Unstructured External NLP Analyse pricing of Regression
pricing DBs competitors and reduce
your pricing for those
products to some extent
Current Structured RDBMS NLP Discounts should be Customized
highly priced given to those products model
products that are highly priced
currently such that they
seem affordable
Bulk Structured RDBMS NLP Offers has to be provided Customized
purchase such as free or one extra model
products when bulk items are
purchased. Price could be
bit more too
Sales tax Semi structured Domain Recommendation Sales tax should be t-tests
details standards system seemingly less so that
customers does not
bother about extra tax
that they are paying

4) Self-relying purchase process:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models

Products Structured RDBMS Computer vision Digital application of the Hybrid model
details store should be made
which can be
downloaded by the
customers and goods can
be browsed and bought
from home
Number of Structured Survey NLP Identify customers opting Customized
customers home delivery and model
opting home promoting e-purchasing
delivery and deliver goods to
home with less delivery
cost
Product Structured RDBMS NLP Proper manual has to be Customized
locations in provided in the store to model
the store the customers including
list of products with their
respective locations so
 that they can be easily
identified by customers
Customer Structured RDBMS Biometric devices One Customer help desk Hybrid model
help desk member has to be
availability dedicated to resolve
issues of online purchase
of customers at all times

5) High service level:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models

Local interest Semi structured Research Recommendation Products that the Regression
products findings system customer might consider test
buying which are not
currently present needs to
be made available
Supervisors Structured RDBMS NLP Supervisors and store Customized
and store boys have to be always model
boys’ present in order to take
availability care of customers
whenever they need any
sort of help
Customer Structured RDBMS NLP Feedback about the store Customized
feedback and service has to be model
taken by the customers
and it has to be
implemented
Custom Semi structured Surveys Recommendation Personalised customer Customized
customer system needs should be looked model
needs after if possible

6) Ensure success of membership programme:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models

Enrolling Structured RDBMS Biometric devices Enrolling process should Hybrid model
process be guided and easily
understandable to the
customers by the store
help desk
Membership Structured RDBMS NLP Special benefits have to Customized
benefits be provided like model
discounts and coupons to
membership customers
Customer Semi structured RDBMS NLP Based on customer t-tests
interests interests,
recommendations for
buying those products
with some special offer
should be provided
Trend Unstructured Research Computer vision Products with high Regression
analysis of findings demand has to be made test
products available to the
membership customers

7) Improve customer relationship:

Required Nature of the Data Hardware/Softw Rules to translate data Statistical

data data source are technology to business processes models

Regular Structured RDBMS NLP Priority has to be given Regression

customers to regular customers and test
list personalised wishes can
be sent on special
occasions to be loyal
Implemented Structured RDBMS NLP Feedbacks given by the Customized
feedbacks customers has to be model
given by implemented
customers immediately so that
customers can see the
difference after their
feedback
Frequent Semi structured Research Recommendation Products that customers Hybrid model
products findings system most frequently buy has
to be made available to
regular customers and if
not available, should be
able to deliver it to them
personally.