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far land fungi

created by maker + made in 2021
mushrooms gourmet medicinal

healthy environment clean, real

trustworthy wood-loving approachable

science, lab work no-poop friendly, fun, happy

mycelium uplifting elevated, moody

pacific northwest adult leans feminine

Chelsea and Rob McFarland grow their mushy goods on a family-owned and
operated farm at the tip of Silver Lake in Eastern Washington. They have a
background in working with honey bees, where they truly discovered how
awesome Mother Earth is; learning to appreciate how it’s kingdom’s naturally
work together in symbiotic relationships.

Far Land Fungi offers a wide-range of yummy, gourmet shrooms (both fresh and
dried), as well as medicinal remedies and mushroom-by-products derived from
their wood-loving array of fungi. They are looking to reach both wholesale
accounts and sell directly to consumers. The Farland’s have decided to focus on
the end-user in their overall identity and will reach their markets via word of
mouth from an educated, fun standpoint on platforms like Instagram and in
person during Farmer’s Markets, classes and more. Customers will be able to
source their offerings online and in-person directly or via a natural food store.

Far Land’s most focused target market leans feminine, loves nature and is
health-conscious. They live nearby, are educated and love to learn new things.
They live with curiosity and enjoy adventure. Age-wise, they range from young
20’s into upper 40’s. They have an expendable income and value quality, while
also loving supporting their neighbor. Overall, they truly care about the impact
they make both individually and as a community on the planet and in our social
construct— they focus daily, even if in a small way, on how they can do their part.
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Full Family

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This is what your body copy looks like. Chickity-check it out!
This is what your body copy looks like. Chickity-check it out!
This is what your body copy looks like. Chickity-check it out!
This is what your body copy looks like. Chickity-check it out!
This is what your body copy looks like. Chickity-check it out!

s ubt e x t HERE & THERE

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ILLUSTRATIONS
OYST E R REISHI LIONS MANE T U R K E Y TA I L
MUSHROOM
HIGHLIGHT
EXAMPLES
 REISHI

REISHI
A mushroom powerhouse that’s been used in eastern
medicine for thousands of years. Reishi is known as the
mighty mushroom of immortality. It’s known to uplift
mood, lower anxiety, relieve stress and help with attaining
an even-keeled, peaceful sleep.

p r o m o t e s liv e r and gu t h e alth, reduces stress

PATTERNS
IN THE WILD