BCG matrix of red bull

HIGH LOW

HIGH
MARKET GROWTH RATE

LOW
 SWOT ANALYSIS OF Red Bull

 MARKET LEDERSHIP POSITION

S 

RECIPE
SPONPONSING

W
 HIGH PRICES
 SINGLE PRODUCT

O
 EXPANDING MARKET
 INNOVATION

T
 COMPETITOR
 NEGETIVE PUBLICITY
STRENGHTS
 Dominancy in the market:

 Rapid Growth in Sales: 

 Aggressive growth in sale:

 Marketing:
 Global supply

 Strong brand:

 Supply chain:
 Youth icon :
 Diversified portfolio:
 WEAKNESS
 Lack of variety
 Famous for unhealthy products:
 Very expensive
 Difficulty in enforcing patent

OPPORTUNITY:

 emerging markets: always

 Introduce other healthy products:
 Engage in sports fully:
 Extend product line
 THREATS
.

 Tougher regulation:
 Cheap replica :

 Stiff competition
 Global pandemic
Pest analysis of red bull
Political
Economical

SOCIAL FACTORS:

TECHNOLOGICAL FACTORS: