Certification Program in

PRODUCT
MANAGEMENT
Course duration: 5 months
About Us

upGrad Campus is a

video learning platform

for online education,
with certificate courses specially curated for college goers
and young adults. As an affiliate of upGrad, India's largest
online higher education company, Campus's goal is to make every
graduate job ready, with professional skills and
practical know-how for sought-after fields of work.

Our aim is simple: We strive to create

high-impact, hands-on, experiences that
prepare learners for meaningful and
productive careers.

Ronnie Screwvala
Co-founder & Executive
Chairman, UpGrad
Product Management,
The Most Pivotal Element of
Business Strategy
What is it?

The management of a product/service offered by a company is handled by a product

manager. They are responsible for supervising the whole life cycle of a product. It starts
from the inception of the product idea, product marketing campaigns, launch and
delivery. It involves everything related to the product.
Product Managers are highly skilled professionals because their job is challenging and
coveted in the current job industry. It is their responsibility to create the company's vision
and goals related to the product. They take all the necessary steps to execute the same
in a smooth way. The four main ingredients of a smooth functioning of their steps
are - Designing, Technology, Marketing & Customer Satisfaction. Product managers know
all the technological developments and have marketing knowledge to improve user
experience & increase the product value.

Who Should Sign up for

Our Certification Course?

In the world of product management, one

term you are sure to hear a lot of is data
and marketing. So if you’re a student with
a good grasp of marketing, a love for
strategy, and wish to understand how to
build a product tailored for the customer’s
needs, you must sign up for this course.
Why Become a Product Manager?

Product managers are responsible for team handling - sales,

marketing and product management. Involving these teams in
the process makes sure that every team is aligned with product
success. They reduce the product failure chances because they
have good knowledge of the market's voice.

A product manager must have soft skills and a certain degree

of technical expertise. It doesn’t matter whether you’re from
engineering, commerce, communications or marketing
background, the above-mentioned skills are really important.
Product Managers analyse market needs, understand business
requirements, and when the product is developed, they look
closely at how the customer responds to it. This career path
has ample growth opportunities and is both financially and
professionally rewarding for someone with the right skills.
Why Opt for a Certificate
Course from upGrad Campus
Excellent Mentors
Here’s a chance to learn everything from industry experts
as well as world-class faculties.

Specially Curated Curriculum

Get a chance to grab excellent skills you need to stroll through the world
as a product manager. Our in-detail curriculum with additional content
allows you to get end-to-end knowledge of all the related fields.

Student Support
Strong and friendly assistance from dedicated students throughout the
program helps you clear your doubts. Attend live lectures or hang out
with them, also known as hangout sessions, where you can learn and
enjoy with subject matter experts. Be a part of discussion forums, Q&A
to resolve your queries and reinforce learning.

Employment Assistance
Get assured assistance on how to apply for an entry-level position
in product management. The project and one-on-one sessions will
help you land your dream job.

Multifaceted Development
You can help resolve any issues related to product lifecycle and
its effect on business and see that the procedures are efficiently
implemented after taking this course in product management.
All industries will benefit from this skill.

Ready Set Go - Become Job Ready

You will get many opportunities to learn industry-relevant content
that will give you a real understanding of the challenges faced by
renowned organizations and you will also be able to apply what
they have during live lectures.
Benefits of the Program

upGrad Campus Mentors Get Practical industry knowledge

Learn skills LIVE from industry experts Experience these technologies by
on a 1-on-1 basis and get access to applying to real-life industry projects,
dedicated upGrad Campus Mentors. assignments & case studies.

Crack product manager interviews

Become expert in product
management and crack any
interview to land a dream job
in a big organisation.

Personalized Assistance
Personalised subjective feedback on
your submissions to help you improve.
 Course structure

Get 300+ hours of content through

Recorded videos
Learn through pre-recorded videos from
industry experts for all topics.

Live Classes
Attend LIVE sessions by industry experts.

TA sessions
Practical & interactive doubt clearing sessions,
case study sessions etc.
Course Curriculum

Product Management Product Analytics and

Preparatory course Engagement
Welcome to the Program Introduction to Product Analytics
Product Management Core Concepts Product Analytics: A Deeper Perspective
(Optional) Growth Strategies
Data Analysis in Excel(Optional) redBus Analytics Case Study
Industry Readiness Assessments
Market and User Research Common Interview Questions: Course-3
Learning with upGrad campus
Understanding the Market
Guesstimates
User Research
Building Artefacts from User Research
Business Model & Value Proposition Canvas
Case Study - Product Artefacts
Common Interview Questions : Course-1

Product Design and Prototyping

User-Centred Design
Prototyping
Usability Testing
Minimum Viable Product
Industry Readiness Assessments
Industry Project - Part 1
Common Interview Questions: Course-2
Career Mentorship
Product Planning and Interview Skills
Development PM Interview preparation (Optional)
Product Development Personal Branding (Optional)
Product Planning Profile Building
Go-to-Market Strategy Job Search
Industry Project - Part 2 Job Interview
Industry Readiness Assessments Salary Negotiation
GIO Project
Common Interview Questions : Leadership Skills for PM
Course-4 Setting Goals
Employability Test (Overall) Building the Right Team as a Leader
Complementary Interview Questions Leadership Traits
Digital Transformation - Case Studies

Problem Solving Skills

Grader Assessments
Introduction to Problem Solving
Industry Project - Part 2
Approach to Problem Solving
Aids to Business Problem Solving
Introduction to Case Studies
Taking Stock and What's Next

Communication Skills
Getting Started
Communication in the 21st Century
Effective Business Writing
Effective Speaking
Engaging Delivery
Developing Professionalism

Masterclass with Ronnie Screwvala

Placement and Career Support

Help polish your CV Get access to upGrad’s exclusive

An impressive CV will help you introduce job portal

yourself to the industry before you appear Here you can increase your

for an interview. We provide constructive chances of landing an interview

feedback from industry experts, that make with a prospective employer

sure your CV stands out. by three fold.

Makes you job ready Soft skill training

Mock interviews with industry experts is the Get trained on group discussions
key to preparedness for you to face the and your personal skills with upGrad
employers in the real world with confidence. Campus training sessions.

Pick what’s best for you Job offers

Ask/Talk to our experts to identify the You can secure a job after
best-suited career opportunities 3-6 months of enrollment with us
for you. through our hassle-free process.
 Program Details

Course starts Duration

Please refer to the website 5 months

for program start dates

Fee structure Program hours

Rs. 35,000 Rs. 30,000 300+ Learning hours

Live Sessions every
weekend

For admissions contact

+91 80481 60842
+91 80352 41332
admissions.campus@upgrad.com