Powered by Your Website URL

Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
 Limited Special Offer for You:
Facebook Remarketing 3.0 Made Easy
(Video Training)

Click Here to Download Your Video Training!

(Insert your Upsell Offer URL)

Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
How Can Facebook Remarketing
Help Your Business?
✓ You Will Be Reengaging Potential Customers
On The Largest Social Network To Date
✓ Facebook Remarketing Is Actually
Conversion Driven
✓ Facebook Remarketing Increases Brand
Recall
✓ Facebook Remarketing Generates Repeat
Business
✓ Facebook Remarketing Is Cheap
Facebook Walkthrough
✓ The most notable feature is Facebook's
Newsfeed
✓ Right on top of the timeline is the “compose
post” section
✓ You will be able to set up from this section
include “photo or video album” posts
✓ You will also be able to launch live video
sessions using the "live video" feature
✓ On your profile menu you will be able to use
the "profile" button to go your profile, to
“add accounts” or to “switch accounts”
✓ On your profile you will find your own
timeline, an "about" tab, a "friends" tab, a
"photos" tab and a "more" tab
✓ You can also easily change your profile
picture by clicking on the "update your
profile picture" and to add a cover photo by
clicking on the "add a cover photo" button
✓ By clicking on the "home" tab you can go
back to Facebook's home page
✓ By clicking on the "find friends" tab you can
see your friend requests and your friend
recommendations
✓ By clicking on the drop-down menu icon you
will be able to access “your pages”
Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
Shocking Facebook
Remarketing Facts To
Consider
✓ 70% of people that are retargeted through
Facebook remarketing campaigns are more
likely to convert
✓ 88% of surveyed digital marketers said they
used Facebook remarketing
✓ Facebook remarketing campaigns generate
up to 10 times better click-through-rates
when compared to display and search ads
✓ Facebook remarketing can boost search
performance by 74%, email marketing
performance by 68% and display advertising
performance by 61%
✓ Branded searches, or searches generated by
brand recall, increase by a whopping 1,046%
when inspired by Facebook remarketing
✓ Improve performance by an awesome 726%
✓ When businesses introduce Facebook
Remarketing strategies into their advertising
efforts they start seeing a significant
increase in traffic and sales generated by
remarketing, with $10 delivered by every $1
spent on remarketing
✓ Facebook remarketing delivers 1.77 times
more impressions, over two times more
clicks and 1.42 times more conversions when
compared to other advertising channels
✓ When marketers add mobile-sized ads to
their Facebook remarketing campaigns their
average performance increased, with 4%
more impressions, 29% more clicks and 15%
more conversions!
✓ Up to 14% of marketers spend up to 50% of
their advertising budget on it
✓ 67% of online remarketing service providers
are using the “FBX” or “Facebook
Exchange” platform to buy their
remarketing ad inventory
✓ You will be able to use the "search" bar on
top to use Facebook as a search engine

✓ On the lower right corner you will find the

Facebook messenger

✓ Let's now look at the menu on the home

page’s left-hand column ("groups", "events",
"games", "live video", "pages feed", "saved"
posts, "buy and sell groups" and the
"explore feed", among many others)

✓ Lastly, under this menu you will find the

options to “create” an “ad”, a “page”, a
“group” or an “event”, all right from your
Facebook home page

Facebook Ads Manager Creating A Facebook

Walkthrough
✓ The main dashboard is organized in a way
that will allow you to create an ad right
when you feel like it
✓ The first step is outlined above in the
“campaign” section
✓ Right below the campaign selection section
you will find the “what’s your marketing
objective” section
✓ From top to bottom these are “campaign”,
“ad account”, “ad set”, and “ad”
✓ Let’s proceed by taking a look at the options
in the top panel
✓ From right to left the first thing you will find
is a “help” tab
✓ Right next to it is the “settings” tab
✓ In the “settings” section you will be able to
configure your “ad account setup” from the
“ad accounts” tab
✓ Your account setup includes your “ad
account id”, which can’t be changed, your
“ad account name”, your “time zone” and
your “currency” configurations
✓ Your “advertising purpose” can be either set
as “yes, I am buying ads for business
purposes” or as “no, I am not buying ads for
business purposes” depending on how you
are operating
✓ Lastly, you will be able to configure your
“business address”, “business country” and
“tax id number”
✓ Now you have the “ad agency” menu
✓ In this tab you will also be able to configure
your account’s “attribution” and to add “ad
account roles”
✓ Now you have the “pages” tab and the
“payment settings” tab
✓ Finally, in the “notifications” tab you will be
able to activate or deactivate “all ad account
Remarketing Pixel
✓ First, you have to start by logging in to your
Facebook account
✓ Click on the “ad” shortcut link located in the
“create” section under the left-hand column
menu
✓ Click on the hamburger “tools” menu. Now
locate the “measure and report” section and
click on the “pixels” shortcut link
✓ You will be taken to the “Facebook Pixels”
page
✓ Click on the “create a pixel” button
✓ A pop up window will appear with your
account’s pixel information, and you will
simply have to click on the “create” button
to finish
✓ Awesome! Your new Facebook Remarketing
pixel is ready to go
Adding The Facebook
Remarketing Pixel To Your
Business Website
✓ First, you have to start by logging in to your
Facebook account
✓ To get started you will simply have to
navigate to the hamburger tools menu on
your ads manager dashboard
✓ Then to click on the “pixels” shortcut link
under the “measure and report” section to

Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
 notifications”
✓ Back on the top panel you will find two
notification icons
✓ The first one to the right is the “pages”
notification icon, and the next one is the
general “notifications” icon
✓ The account icon with your profile picture
will allow you to switch between ad
accounts
✓ You will be able to use the “search” bar
✓ Now by clicking on the hamburger menu tab
to the left you can access the rest of the ads
manager features
✓ Finally, you can click on the Facebook icon to
the far left to simply go back to Facebook’s
home page
Custom Audiences
✓ Start on the Facebook ads manager
dashboard and click on the tools
hamburger menu icon in the top left
corner
✓ Now go to the “assets” column in the
display menu and click on the
“audiences” shortcut link
✓ You will be taken to the “audiences”
page, where you will be able to check,
create and edit your target audiences
✓ Click on the “create audience” drop
down menu
✓ Then to click on the “custom audience”
option
✓ You can retarget people in a “customer
file”
✓ You can retarget “website traffic”
✓ You can retarget people by “app
activity”
✓ You can retarget people by “offline
activity”
✓ Finally, you can retarget people by
“engagement”
✓ Create a basic custom audience by
selecting the “website traffic”
remarketing objective to create a list of
who have visited our website using our
Facebook pixel
✓ Once you select the “website traffic”
objective you have to start by selecting
whom to add to your new custom
audience based on your retargeting
criteria
✓ You can retarget “all website visitors”
✓ You can retarget “people who have
visited specific web pages”
Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
go to the “Facebook Pixels” page
✓ Click on the “set up pixel” button
✓ There are three ways to install your
Facebook remarketing pixel on your page
✓ You can “use an integration or tag manager”
✓ You can “manually insert the code yourself”
by copying the pixel code and inserting it on
your website, and you can “mail instructions
to a developer” that can take care of
installing the pixel for you
✓ Start by clicking on the “manually install the
code yourself” option
✓ Now scroll down until you find your
Facebook Pixel code, and then click on it to
copy it to your clipboard
✓ Once you copy your Facebook pixel code go
to your website’s main dashboard
✓ Paste your pixel code in the header section
of your website, between the “<head>” and
“</head>” tags
✓ In a WordPress website the easiest method is
by using the “insert headers and footers”
plugin
Creating A Facebook
Remarketing Campaign
✓ Start on your ads manager dashboard
✓ To create a new remarketing campaign, you
have to start by selecting your marketing
objective
✓ The remarketing objective that you will have
to select to leverage existing traffic
retargeted by your Facebook remarketing
pixel is the “conversions” objective
✓ Once you have selected your objective you
will simply have to scroll down and name
your new remarketing campaign in the
“campaign name” field
✓ Click on the “set up add account” button
✓ Now specify your account country, your
currency, and your time zone if you haven’t
done so already
✓ Then click on “continue”
✓ You will be taken to the “ad set” page
✓ Name your new ad set in the “ad set name”
field
✓ In the “conversions” section you will have
three types of conversions to target:
 ✓ Lastly, you can retarget “visitors by time
spent” and select a percentile of time
spent by visitors on your site
✓ You can click on “include” to include
additional retargeting criteria, or on
“exclude” to add criteria that excludes
visitors from being retargeted if they
take actions on your excluding criteria
✓ After you finish selecting your
retargeting criteria name your custom
remarketing audience in the “audience
name” field and then click on “create
audience”, then click on “done”
Remarketing To Your Existing
Customers
✓ Click on the tools hamburger menu icon in
the top left corner
✓ Click on the “audiences” shortcut link in the
“assets” section of the tools menu
✓ Now click on the “create audience” drop-
down menu and then click on the “custom
audience” option
✓ Select the “customer file” option
✓ You will be given three options to create a
custom audience from a customer file: “add
customers from your own file or copy and
paste data”, to “import from MailChimp” or
to add a “customer file with lifetime value”
✓ Click on the “add customers from your own
file or copy and paste data” option
✓ First, you will be asked to “add a customer
list”
Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
“website”, “app” and “messenger”
✓ Select the “website” conversion and click on
the “please select a conversion event” box
to show a list of conversion events
✓ Now select the conversion event that you
want to optimize your remarketing ads for
✓ In the “offer” section click on “create offer”
✓ Enter your “offer title”, your “offer details”,
an “end date” and “end time” for your offer
✓ Select whether to let your customers to
redeem your offer “online”, “in store” or
“both”
✓ Once you finalize configuring your offer you
will have to simply click on “create”
✓ Now you have to set up the “audience”
section, the “locations” section, the “age”
and the “gender” section, the “detailed
targeting” section, the “connections”
section, the “budget and schedule” section
✓ Once you are done here simply click on
“continue”
✓ Now you have to set up the “identity”
section and the “format” section
✓ Click on “done”
✓ Set up the “Links” section and check the “ad
preview” section
✓ Once you are done here simply click on the
“confirm” button and wait for your
remarketing ad to be approved
Remarketing To App Users
✓ Click on the tools menu in the top left corner
and click on the “audiences” shortcut link in
the “assets” section of the tools menu to go
to the “audiences” page
✓ Now click on the “create audience” drop-
down menu and then click on the “custom
audience” option
✓ Now select the “app activity” option
✓ Now it is time to create your new app user
custom audience
✓ Start by selecting whom to either include,
people who meet “any” of your retargeting
criteria or people who meet “all” your
retargeting criteria
✓ Now select the app that you want to retarget
users of
✓ Select your app user retargeting criteria in
✓ To do this you can either “add a new file” or
“copy and paste” the customer data
✓ Use the “download file template” button
✓ Edit the placeholder information and enter
your own, and then save
✓ Once saved, you can click on the “upload
file” button to upload your saved file from
your computer
✓ Once uploaded simply click on “next”
✓ Click on “upload and create”
✓ Wait for your file to load and click on “done”
✓ To create the remarketing campaign to reach
the existing customers start by clicking on
the “create ad” button located in the left-
hand corner
✓ Now select your remarketing objective on
the “campaign” page
✓ Scroll down and name your new remarketing
campaign in the “campaign name” field
✓ Click on the “conversion” shortcut under the
“ad set” section in the left-hand menu
✓ Start by naming your new ad set in the “ad
set name” field
✓ Now, in the “conversions” section select the
“website” option and click on the “please
select a conversion event” box
✓ Now you have to set up the “offer” section,
“audience” section, the “placements”
section, the “budget and schedule” section,
once done here simply click on “continue”
✓ Set up the “identity” section, the “format”
section, the “Links” section and check “ad
preview” section
✓ Finally, remember to click on the “confirm”
button and to wait for your remarketing ad
to be approved
Remarketing To Engagement
Audiences
✓ Click on the “audiences” shortcut link in the
Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
the menu below
✓ You can retarget “anyone who opened the
app”
✓ Select how many days after opening your
app should targets remain in this audience
✓ You can retarget “most active users”
✓ You can retarget “users by purchase
amount”
✓ Lastly, you can retarget “users by segment”
✓ Now name your new app user audience in
the “audience name” box
✓ Click on “create audience”
✓ You can now start remarketing to your app
users by clicking on “create an ad using the
audience”
✓ Now select your remarketing objective in the
“campaign” page
✓ Name your new remarketing campaign in the
“campaign name” field
✓ Click on the “ad set” section shortcut in the
left-hand menu
✓ Start by naming your new ad set in the “ad
set name” field
✓ Now select the “website” option in the
“conversion section”
✓ Now select whether to activate or not
activate an offer in your ad set in the “offer”
section and move to the “audience” section
✓ In the “placements” section select the
“automatic” placements option
✓ Set up the “budget and schedule” section
and click on “continue”
✓ Set up the “identity” section and check the
“ad preview” section
✓ Click on the “confirm” button and to wait for
your remarketing ad to be approved
Remarketing To Users Who
Never Open Your Emails
✓ You will simply have to log in to your
 “assets” section to go to the “audiences” page
✓ Now click on the “create audience” drop-down
menu
✓ Then click on the “custom audience” option
✓ Select the “engagement” option
✓ There are several engagement activities that
you can target
✓ You can target “video” engagement,
✓ You can target “lead form” engagement
✓ You can target “full screen” engagement
✓ You can target “Facebook page” engagement
✓ You can target “Instagram business profile”
engagement and you can target “event”
engagement
✓ Select the “Facebook page” option
✓ Select whom to include in this remarketing
audience
✓ You can remarket to “everyone who engaged
with your page”, “anyone who visited your
page”, “people who engaged with any post or
ad”, “people who clicked any call-to-action
button”, “people who sent a message to your
page” and to “people who saved your page or
any post”
✓ Select the “everyone who engaged with your
page” criteria
✓ Lastly, enter your new engagement audience
name in the “audience name” box and click on
“create audience”
✓ Select your remarketing objective in the
“campaign” page
✓ Select the “traffic” objective to get more
people to our website
✓ Name your new remarketing campaign in the
“campaign name” field
✓ Click on the “ad set” section shortcut in the
left-hand menu
✓ Now name your new ad set in the “ad set
name” field
✓ Select the “website” option in the “conversion
section”
✓ Now you have to set up the “offer” section,
Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
Mailchimp account
✓ Then click on the “lists” tab
✓ Go to your list of mailing lists and select the
one where you would like to get your non-
opening contacts from
✓ Then click on the drop-down menu button
corresponding to this list and click on
“manage contacts”
✓ Click on the “manage contacts” menu
✓ Then click on “view contacts”
✓ Now click on the “create a segment” tab
✓ Select “all” in the “contacts match” menu,
then go to the “conditions” section below
✓ From left to right, start by selecting the
“campaign activity” option from the
“subscriber data” menú
✓ Then select the “did not open” option on the
next menu
✓ Then select “all of the last 5 campaigns”
option from the “aggregate campaigns”
menu
✓ Now click on the “preview segment” button
✓ Click on the “export segment” button
✓ Click on the “export as csv” button
✓ Now you will simply have to decompress
your new customer file and go to Facebook
✓ Once on Facebook go to the ads manager
dashboard and click on the tools menu icon
✓ Click on the “audiences” shortcut link in the
“assets” section of the tools menu to go to
the “audiences” page
✓ Now click on the “create audience” drop-
down menu and then click on the “custom
audience” option
✓ Select the “customer file” option
✓ Click on the “add customers from your own
file or copy and paste data” option to get
started
✓ You will now be asked to “add a customer
list”
✓ You can either “add a new file” or “copy and
paste” the customer data
✓ Click on the “upload file” button to upload
that file from your computer
✓ Once uploaded simply click on “next”
✓ Now make sure that the “email” identifier is
marked green
✓ Once done here click on “upload and create”
✓ Wait for your file to load and click on “done”
Additional Facebook
Remarketing Tips And Tricks
✓ Remarket To Specific Landing Page
 “audience” section, the “placements” section, Visitors
the “budget and schedule” section, once done
simply click on “continue” ✓ Remember To Exclude Converters
✓ Set up the “identity” section, the “format”
✓ Add A Re-Engagement Stage To
section, the “Links” section and check “ad
preview” section Your Remarketing Funnel

✓ Finally, remember to click on the “confirm” ✓ Always Split Test Your Remarketing
button and to wait for your remarketing ad to Ads
be approved
Do’s
✓ Track Efficiently
Using Content Series To
✓ Segment Your Remarketing Audiences
Remarket To Hard-To-Get
✓ Exclude Converters
✓ You have to start by devising a funnel to
deliver your content in incremental ✓ Set Up A Remarketing Funnel
steps until you are able to deliver a
conversion ✓ Match Offers With Qualifying Audiences

✓ Normally, these funnels are separated ✓ Bid Less For Non-Converters

into three stages: attention,
✓ Keep An Eye On Your Ad Frequency
consideration, and conversion
✓ Split Test
✓ In the “attention” stage you will simply
have to target a non-converting lead ✓ Review Your Placements
with a remarketing ad offering them
access to a non-gated piece of long-form ✓ Limit Your Ad Appearance
content

✓ In the “consideration” stage you will

Don’ts
have to retarget a non-converting lead
✓ Don’t Sell Past The Sale
with a second piece of premium content
that is divided into two parts ✓ Don’t Target All Visitors The Same
✓ Finally, in the “conversion” stage you ✓ Don’t Overestimate Daily Performance
can include an opt-in form at the end of
the page where the first part of the ✓ Don’t Ignore High Selling Seasons
content is as well as to set up a
remarketing ad with an opt-in form to ✓ Don’t Be Repetitive
retarget leads that do not convert on
that page in order to get this lead to ✓ Don’t Ask For Useless Lead Info
convert
✓ Don’t Stop Your Campaigns To Early
✓ Create a content series that closely
✓ Don’t Rely On External Analytic Tools
mimics the content of the eBook to
make non-converting leads to think that ✓ Don’t Retarget Highly Niche Audiences
you are releasing the material
periodically for free ✓ Don’t Overuse Static Ads

✓ Release content three times a week, on

Tuesdays, on Thursdays or on Fridays

Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
 ✓ Finally on Saturday, release the final Shocking Case Studies
piece of content
✓ Thrive
✓ Once leads reach the final part, send
them to a landing page where a
✓ Inbound Ascension
summary of the remaining content is
presented in bullet-list format ✓ Chubbies
✓ Then send them to a whitepaper landing ✓ Marketing Jumpleads
page after they sign up and send them
the rest of the content through email ✓ James Grandstaff
once they sign up
✓ Design Pickle

✓ Brian Moran

✓ Veeroll

✓ Paul Romando

✓ Myfix Cycles

Premium tools and Services to Frequently Asked Questions

consider ✓ Can You Start Remarketing On Facebook
Right Away?
✓ Adroll
✓ How Many People Should There Be On A
✓ Perfect Audience Custom Audience To Increase Delivery?

✓ Qwaya ✓ What Are Some Of The Fastest Results That

You Can See With Facebook Remarketing?
✓ Pagemodo
✓ Will Facebook Remarketing Work For You If
✓ Driftrock You Don’t’ Install The Facebook Pixel On
Your Website?
✓ AdSpringr
✓ Is The Facebook Remarketing Pixel A Cookie?
✓ Social Ads Tool
✓ What Is The Benefit Of Using Third Party
✓ AdEspresso Facebook Remarketing Platforms?

✓ Conversion Giant ✓ When Is It Wise To Stop Ads On Third Party

Remarketing Platforms To Go Back To
Facebook?
✓ Wordstream
✓ Should You Stop Retargeting Website
Visitors To Focus On Nurturing Existing
Leads?

✓ What Is The Benefit Of Remarketing To

Engaged Customers?

Should You Keep Your Remarketing

Campaigns Running Until You Exhaust Your
Budget If You Set A Lifetime Budget?

Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)
Click here to access my exclusive Facebook Remarketing 3.0 Video Training! (Insert URL)