VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL
***

MARKETING STRATEGY MIDTERM REPORT

CASE:
DUC PHONG TRADING AND TECHNOLOGY JOINT STOCK COMPANY

Student ID Contribution (%) Works

Nguyen Tien Doan 18001796 100% Macro, marketing
segmentation,
competing through
innovation.
Nguyen Thi Hong Hanh 18001721 10% Introduction about
the company

Hanoi, May 15th,2021

Table of content
1 Puma
2 Lego
3 Asos
4 Amazon
5 Jaeger
6 Nestle's
7 Key success factors in this industry?
8 Ereader
9 Zai
10 Which quantitative approaches to positioning research might best apply to the Case
11 Kodak
12 Samsung
13 What marketing resources the company need to compete in the market?
14 Volvo
15 Should we create sustainable competitive advantage?
16 John Lewis
17 Competing by Marketing mix?
18 Dyson
19 Competing through innovation?
20 Customer is more right than
21 Letting go
22 Master card
23 Competing through alliances and network?
24 GM
25 Internal Marketing for Case
26 Ecofriendly
27 Social responsibility for case