APPENDIX 1

SUMMER INTERNSHIP PROJECT

SUBMITTED FOR THE PARTIAL FULLFILMENT FOR

AWARD OF THE DEGREE OF

MBA

UNDER THE SCHOOL OF MANAGEMENT OF

RENAISSANCE UNIVERSITY, INDORE

Student Name

Aashika Koriya

Renaissance University,
Gram Reoti, Sanwer Road,
Indore - 452015
Appendix 2

2. DECLARATION

DECLARATION

This is to certify that Summer Internship Report entitled VPCA & ASSOCIATES CHARTERED
“”ACCOUNTANTS” which is
submitted by me in partial fulfilment of the requirement for the award of degree

MBA, at Renaissance University, Indore, comprises only my original work and due

acknowledgment has been made in the text to all other material used.

DATE:

Name of Student:

Signature:
 VPCA & ASSOCIATES CHARTERED
ACCOUNTANTS CA. PULKIT AGRAWAL FCA,

CERTIFICATE

THIS IS TO CERTIFY THE PROJECT ENTITLED IS SUCCESFULLYDONE

BY Aashika Koriya DURING THE SECOND YEAR THIRD SEMESTER
FROM RENASSIANCE UNIVERSITY INDORE MADHYA PRADESH
(M.P.)-453555

COORDINATOR PRINCIPAL PROJECT GUIDE

 ACKNOWLEDGEMENT

An undertaking of work life - this is never an outcome of a single person; rather it bears the
imprints of a number of people who directly or indirectly helped me in completing the
present study. I would be failing in my duties if I don't say a word of thanks to all those who
made my training period educative and pleasurable one. I am thankful to VPCA &
ASSOCIATES for giving me an opportunity to do summer training in the firm.

First of all, I am extremely grateful to CA PULKIT AGRAWAL for his guidance,

encouragement and instructions during the course of the internship despite his extremely
busy schedule. My very special thanks to him for giving me the opportunity to do this
project and for his support throughout as a mentor. I must also thank my colleagues over
there for their continuous support, mellow criticism and able directional guidance during
the project.

I would also like to thank all the respondents for giving their precious time and relevant
information and experience, I required, without which the Project would have been
incomplete.

Finally I would like to thank all lecturers, friends and my family for their kind support and to
all who have directly or indirectly helped me in preparing this project report. And at last I
am thankful to all divine light and my parents, who kept my motivation and zest for
knowledge always high through the tides of time.

g
 INDEX

Sr. no Topic Page no

1 ORGANISATION PROFILE

2 INTRODUCTION TO THE WORK OF ORGANISATION

3 Organizational Chart

4
INTRODUCTION
4.1 Finance and banking India

4.2 Loan

5 Type of Bank Account

6 Convince a Client to Open a Bank Account

7 Marketing
7.1 Introduction

7.2 Marketing of bank product

7.3 Consumer trust and marketing of bank product

7.4 4Ps of Marketing

7.5 Problems Faced in Bank Marketing

7.6 Measure to overcome marketing difficulties

8 Bank Digital Marketing

9 CONCLUSION

10
1.1 ORGANISATION PROFILE

About VPCA & Associates,

It is a professionally managed firm. The team consists of distinguished chartered
accountants, corporate financial advisors and tax consultants. The firm represents a
combination of specialized skills, which are geared to offers sound financial advice and
personalized proactive services. Those associated with the firm have regular
interaction with industry and other professionals which enables the firm to
keep pace with contemporary developments and to meet the needs of its clients.

CA PULKIT AGRAWAL

Address: 212, Fortune Ambience, South Tukoganj, Indore, MP

Membership no. – 431102

1.2 INTRODUCTION TO THE WORK OF ORGANISATION

Introduction of VPCA & ASSOCIATES,

Chartered Accountants work in a wide range of business sectors and in abroad spectrum of roles,
from Chief Executives to Financial Controllers. Below are a few examples of the type of positions
that Chartered Accountants occupy.

Tax Accountant
Management Accountants
Financial Accountants
Budget Analysts
Auditor

VISION & MISSION

Vision Statement We will become the Tax advisor of choice through the creation of an
environment where we want to give of our best. Mission Statement Prime objective the provision
of an integrated range of client focused services that will exceed our client's expectations and
assist them to improve the and reduce and maintain Tax Liability. We are committed to creating a
client focused culture and supporting our staff to achieve the prime objective. Our professional
and local communities are an integral part of our ability to deliver on this mission

SERVICES

Taxation Enhancing a stakeholder value is a fundamental concept, which drives every

management effort in the modern business environment. Progressive and bottom – line focused
managements have realized that taxes should be viewed as a dynamic item of cost, rather than a
passive charge on the profits. Indeed, an effective tax – cost management provides a distinct
competitive advantage, which requires the application of appropriate tax strategies, proactively
identified and meticulously implemented. In the modern-day world all businesses are engaged in
multinational transactions and operations, they are continually challenged to manage the
impact of multiple and ever-changing tax-jurisprudence. In order to meet requirements of
the business, we provide following services:

1. Tax Advisory
2. Goods and Services Tax
3. Representation and litigation support
Assurance

Our assurance services include Statutory audit, Tax audit and Special audits. We carry out
audit of financial statements prepared in accordance with various GAAP's (IGAAP/US GAAP /
IFRS /other international GAAP) under applicable auditing standards. Our audit methodology
is compliant with international auditing standards and provide our client with highest level of
assurance on their financial statements. With the wider access to Raj Garg & Associates
Technical teams and experienced professionals, we bring the benefits of Global standards and
practices to

Advisory

Service Managing Risk to enhance performance to truly manage risk, it is vital to enable the
right frameworks. We help enhance your business performance by building strong risk
management frameworks into the very core of your business processes.

SWOT ANALYSIS

Strengths of CA, Inc. – Internal Strategic Factors As one of the leading firms in its industry,
CA, Inc. has numerous strengths that enable it to thrive in the market place. These strengths not
only help it to protect the market share in existing markets but also help in penetrating new
markets. Some of the strengths of CA, Inc. are – Strong Brand Portfolio – Over the years CA, Inc.
has invested in building a strong brand portfolio. The SWOT analysis of CA, Inc. just underlines this
fact. This brand portfolio can be extremely useful if the organization wants to expand into new
product categories. Highly skilled workforce through successful training and learning programs.
CA, Inc. is investing huge resources in training and development of its employees resulting in a
workforce that is not only highly skilled but also motivated to achieve more. Strong dealer
community – It has built a culture among distributor & dealers where the dealers not only
promote company’s products but also invest in training the sales team to explain to the customer
how he/she can extract the maximum benefits out of the products. Strong distribution network –
Over the years CA, Inc. has built a reliable distribution network that can reach majority of its
potential market. Superb Performance in New Markets – CA, Inc. has built expertise at entering
new markets and making success of them. The expansion has helped the organization to build
new revenue stream and diversify the economic cycle risk in the markets it operates in. Reliable
suppliers – It has a strong base of reliable supplier of raw material thus enabling the company to
overcome any supply chain bottlenecks. Highly successful at Go To Market strategies for its
products. Strong Free Cash Flow – CA, Inc. has strong free cash flows that provide resources in
the hand of the company to expand into new projects.
 Weakness of CA, Inc. – Internal Strategic Factors
weakness are the areas where an organization can improve using SWOT analysis and build on its
competitive advantage and strategic positioning. Not very good at product demand forecasting
leading to higher rate of missed opportunities compare to its competitors. One of the reasons why
the days inventory is high compare to its competitors is that CA, Inc. is not very good at demand
forecasting thus end up keeping higher inventory both in-house and in channel. High attrition rate
in work force – compare to other organizations in the industry CA, Inc. Has a higher attrition rate
and have to spend a lot more compare to its competitors on training and development of its
employees. Limited success outside core business – Even though CA, Inc. is one of the leading
organizations in its industry it has faced challenges in moving to other product segments with its
present culture. Need more investment in new technologies. Given the scale of expansion and
different geographies the company is planning to expand into, CA, Inc. needs to put more money in
technology to integrate the processes across the board. Right now, the investment in technologies
is not at par with the vision of the company. The profitability ratio and Net Contribution % of CA,
Inc. are below the industry average. The marketing of the products left a lot to be desired. Even
though the product is a success in terms of sale but its positioning and unique selling proposition is
not clearly defined which can lead to the attacks in this segment from the competitors. The
company has not been able to tackle the challenges present by the new entrants in the segment
and has lost small market share in the niche categories. CA, Inc. has to build internal feedback
mechanism directly from sales team on ground to counter these challenges

Opportunities for CA, Inc. – External Strategic Factors

The new technology provides an opportunity to CA, Inc. to practices differentiated pricing strategy
in the new market. It will enable the firm to maintain its loyal customers with great service and
lure new customers through other value-oriented propositions. Opening up of new markets
because of government agreement – the adoption of new technology standard and government
free trade agreement has provided CA, Inc. an opportunity to enter a new emerging market. 1.5.4
Threats CA, Inc. Facing - External Strategic Factors Increasing trend toward isolationism in the
American economy can lead to similar reaction from other government thus negatively impacting
the international sales. New environment regulations under Paris agreement (2016) could be a
threat to certain existing product categories. Rising raw material can pose a threat to the CA, Inc.
profitability. Imitation of the counterfeit and low-quality product is also a threat to CA, Inc.’s
product especially in the emerging markets and low-income markets. The company can face
lawsuits in various markets given - different laws and continuous fluctuations regarding product
standards in those markets. New technologies developed by the competitor or market disruptor
could be a serious threat to the industry in medium to long term future. Shortage of skilled
workforce in certain global market represents a threat to steady growth of profits for CA, Inc. in
those markets. The demand of the highly profitable products is seasonal in nature and any
unlikely event during the peak season may impact the profitability of the company in short to
medium term.

Limitations of SWOT Analysis for CA

, Inc. Although the SWOT analysis is widely used as a strategic planning tool, the analysis does
have its share of limitations. Certain capabilities or factors of an organization can be both a
strength and weakness at the same time. This is one of the major limitations of SWOT analysis.
For example, changing environmental regulations can be both a threat to company it can also be
an opportunity in a sense that it will enable the company to be on a level playing field or at
advantage to competitors if it able to develop the products faster than the competitors. SWOT
does not show how to achieve a competitive advantage, so it must not be an end in itself. The
matrix is only a starting point for a discussion on how proposed strategies could be implemented.
It provided an evaluation window but not an implementation plan based on strategic
competitiveness of CA, Inc. SWOT is a static assessment - analysis of status quo with few
prospective changes. As circumstances, capabilities, threats, and strategies change, the dynamics
of a competitive environment may not be revealed in a single matrix. SWOT analysis may lead the
firm to overemphasize a single internal or external factor in formulating strategies. There are
interrelationships among the key internal and external factors that SWOT does not reveal that
may be important in devising strategies

PROBLEMS ENCOUNTERED BY A CA FIRM

Rigorous course curriculum -( Little time to develop other skills) Difficulty in Market penetration
(For new entrants in Practice) High level of competition Developing a client base is not so easy
Opportunities are largely confined to Finance (Few CA CEOs as compared to CFOs) Tight
deadlines and busy seasons Good number of IIT Grads get hired for 2 Million as a base package
which is not quite the case for newly qualified CA
Under the GST regime, tax will be levied at every point of sale. Multi-stage-
There are multiple change-of-hands an item goes through along its supply
chain: from manufacture to final sale to consumer. Let us consider the
following case:
 Purchase of raw materials
 Production or manufacture
 Warehousing of finished goods
 Sale of the product to the retailer
 Sale to the end consume

Research Methodology

Objective of Study
To study taxation provisions of The Income Tax Act, 1961 as amended by
Finance Act, 20118. To explore and simplify the tax filling procedure from
a layman’s perspective. To present the tax filling avenues under prevailing
statures.Need for StudyIn last some years of my career and education, I
have seen my colleagues and faculties grappling with the taxation issue and
complaining against the tax deducted by their employers from monthly
remuneration. Not equipped with proper knowledge of taxation and tax
filling avenues available to them.

BRIEF HISTORY OF FIRM’S ESTABLISHMENT

OVERVIEW- VPCA & ASSOCIATES

We are a firm of Chartered Accountants who originally came into

being in 1979. Since then we are providing a wide range of
corporate advisory services, financial services, taxation services,
accounting /assurance services, business advisory services, and
business management consulting Services to client spread across
India and globe.
Our team consists of partners and associate consultants who have
a considerable amount of knowledge and experience to provide
quality services. Our firm comprises of stimulated employees, all
trained in such a manner so as to finish the client’s requirement
on timely basis along with confidentiality of their information.

MEET OUR PARTNERS

1. Mr. Vipin Kumar

He is B.Com(H), ACS, DISA, FCA, obtained CA designation in 1987 and has passed an
advanced diploma course in information system audit (DISA). His expertise is in providing
income tax and financial advice to corporate and personal clients. He is also providing
accounting software training advice on corporate law and other related laws.

2. Mrs. Priya W. Chawla

She is B.Com(H), ACS, DISA, FCA, obtained CA designation in 1987 and has passed an
advanced diploma course in information system audit (DISA). Her expertise is in providing
income tax and financial advice to corporate and personal clients. She is also providing
accounting software training advice on corporate law and other related laws.

3. Mr. Pulkit Agrawal

He is ACA and has over 6 years of experience in project finance and management consultancy.
He has obtained certificate on Concurrent Audit. With his impeccable skill in corporate
relations, he has been a great asset to the firm. A never let go attitude, and his out of the box
solutions has made him personal advisor to many industries.

4. Mr.Jayesh Jindal
He is ACA, DISA, obtained CA designation in 2015 and has passed an advanced diploma
course in information system audit (DISA) in 2016. He is a dynamic personality with a rich
experience in the field of income tax and audit. Currently, he is involved in various sector with
one majorly being food industry.

5. Mrs. Priyanka S. Soni

She is a post graduate in finance and ACA, with more than 3 years of experience in internal
audit, indirect tax consultancy, Subsidies and appeals and other related field. She is highly
ambitious and performance driven with unparalleled work ethics. All said, one can’t get away
without mentioning her outstanding oral and written communication skill with comprehensive
experience in many events.

OUR TEAM

VPCA AND ASSOCIATES has strong team of qualified staff and associate with
other experts in various fields. Our aim is not only to exceed their expectations
and to totally delight them with our service quality. We Provide time-bound and
reliable services to our numerous clients of diverse sectors. Our Team Includes :

1. Vipin Kumar, FCA

2. Jayesh Jindal, ACA
3. Pulkit Agrawal, ACA
4. Priya Wadhwa Chawla, FCA
5. Priyanka Sarda, ACA
6. Sudarshan Lal, B.com, CAIIB
7. Naresh Kumar Malhotra, AICWA
8. Ashok Kumar Malhotra, CAIIB CA
9. Rajat Jain B.Com ATC
10. Muskan Mittal, CA Final
11. Muskan Agrawal, CA Final
12. Saloni Jindal, CA Final
13. Rajat Gupta, CA Final Inter Staff – 17
14. B.com qualified Staff- 5
15. Total Strength – 30

SERVICES WE PROVIDE

A. AUDIT

1. Bank Audit
2. Statutory Audit
3. Company Audit
4. Internal Audit
5. Process Audit
6. Cost Audit
7. Stock Audit
8. Management Audit

B. TAXATION

1. Internal Taxation
2. Transfer Pricing
3. Consultancy For IT
4. Consulancy For GST
5. Registration
6. Returns
7. Appeals
8. Assessment
C. FINANCE

1. Project Finance
2. CC & OD Limits
3. CMA Preparation
4. Subsidies
5. Project Reports

D. OTHERS

1. Company & LLP Formation

2. Accounting Solutions
3. Complete Project Assistance
4. Management Consultancy
5. Business Consultancy

SOME OF OUR PAST WORK

A. Government Audits
a. Auditor of M/s Rastriya Mahila Kosh from last 4 Years.
b. Audit support in Sarva Shiksha Abhiyan.
c. Statutory audit of National Insurance Company Limited.
d. Auditor of NIRDESH (NGO).
e. Complete consultancy & Internal audit work of M/s Gopalpur Ports Limited.
f. Complete consultancy & Internal audit work of M/s Science & Engineering Research Board.
g. Nagar Nigam and Nagar Panchayat audit in Indore, MP.

B. Bank Audits
a. Statutory Audit of Dena Bank
b. Statutory Audit of Central Bank of India
c. Statutory Audit of State Bank of Bikaner & Jaipur
d. Statutory Audit of State Bank of India
e. Concurrent Audit of Central Bank of India, Cloth Market Branch, Indore

C. Preparation of Bank Reconcillation

a. Nagar Parishad Petlabad for the Year 2016-17
b. Nagar Parishad Chandrasekhar Azad
c. Nagar Alirajpur for the Year 2017-18.
d. DMI Finance Private limited (NBFC)
e. Degania Medical Devices Private Limited
f. KSA Technopack Private Limited
 g. IDEA Streamz Consultants Private Limited

D. Consultancy & Internal Audit Services

a. DMI Finance Private limited (NBFC)
b. Degania Medical Devices Private Limited
c. National Insurance company Limited
d. Science and Engineering Research Board
e. KSA Technopack Private Limited
f. Gopalpur Ports Limited
g. Silica Infotech
h. IDEA Streamz Consultants Private Limited

WORK DONE IN INTERNSHIP

Most of us file our income-tax (I-

) returns ‘online’ before the July 31 deadline. Electronic filing
(e-filing) is convenient and even can even pay your taxes online. However, filingreturns
online does not mean that the process of filing return is complete. If the person
added your ‘digital signature’ while e
-filing, then the return filing process is completeand will receive the acknowledgement by
Income Tax department through email.
But if the return is filed online ‘without adding digital signature’, t
hen the process of e-filing is not complete. E-filing will only be complete after the central
processing Centre(CPC) of the I-T department sends an email or SMS acknowledging the
receipt of theForm ITR-V.ITR-
V stands for ‘Income Tax Return–
Verification
’ Form. It is a one
-page document.ITR-V is received when ITR file online
—
without using a digital signature. It is sent bythe I-T Department. The I-T Department needs
to verify the authenticity of your e-filingwhich does not have a digital signature. On receipt of
Form ITR-V, you have to sign
the copy of the Form in ‘blue ink’ and submit it to the I
-T Department CPC, Bangalore to complete the filing process