FORM P2MW 2022

1. INFORMASI UMUM
Judul Usaha
Berjalan Sejak

I. Latar Belakang
Bagian ini menjelaskan secara detail tentang profil singkat usaha dan latar belakang mengapa bisnis
tersebut didirikan, meliputi kategori usaha, kondisi perkembangan usaha saat ini, struktur
organisasi usaha, dan sejarah.

11. Deskripsi Usaha

a. Noble Purpose (10%)

b. Konsumen Potensial (30%)

l . Karakteristik calon konsumen potensial

2.

3.
 c. Produk (disertai foto produk) (30%)
l. Keunikan dan diferensiasi roduk

2. Permasalahan dan kebutuhan konsumen

d. Sumber Daya (30%)

l. Keahlian masin -masin an Ota tim

2. Sumber daya fisik dan non fisik serta strategi pemasaran produk

3. Keuangan usaha

Ill. Rencana Kegiatan dan Penggunaan Anggaran

Menjelaskan kegiatan yang akan dilakukan selama program dan rencana penggunaan
anggaran. Rencana kegiatan yang disusun harus mengacu pada penjelasan pada Bab Il
Deskripsi Usaha (menggunakan format lampiran 2).
Dana dapat digunakan untuk:

1. Pengembangan pasar dan saluran distribusi

2. Pengembangan produk
3. Produksi
4. Pengembangan sumber daya
5. Legalitas, perizinan, sertifikasi, dan standarisasi
6. Belanja ATK dan peralatan penunjang maksimal 5%
IV. Penutup
 kata enut
u

Disampaikan

V. Lampiran (Bussiness Model Canvas)

Business Model Canvas Business Name Namel Name2. . ODNMNWY

Key PartnerS Key Activities
Who are our Key Partners? What Key Activities do our
Who are our key suppliers? Value Propositions require?
Which Key Resources are we Our Chsthbution Channels?
acquiring from partners? Custon-ver Relationships?
Which Key Activities do Revenue streams?
partners perform?
CATEGORIES:
MOTIVATIONS FOR Producticv•. Problem
PARTNERSHIPS Sotving.
Optimization and
economy. Reduc#on of
risk and uncertainty,
Acquisition particu'ar Key Resources
resources and
What Key Resources do our
Value Proposibons require?
Our Channels?
Custorner Relationships
Revenue Streams?
TYPES OF RESOURCES:
Physul. intellectual (brand
patents. copyrights, data).
Human. Financial
Value
Propositions
What value do we to the
customer? Which one ot
our customers problems are
we helping to sopve? What
bundles of products and
services are we offering to
each Customer Segment?
Whech customer needs are
we
CHARACTERISTICS
Newness _ Perfumance,
Customization. •Getting the
Job
Da
ne'.
Customer Relationships Customer Segments
What type of relationship For whom are we creating
does each of our Custorner va'ue? Who are our most
Segments expect us to important customers? is our
establish and maintain with customer base a Mass
Market, Niche Market.
them? Which ones have we Segmented.
estabEished? How are they
Diversified. Multi-sided
integrated with the rest of
Platform
our business model? How
costly are they?
Channels
Which Channels do
our Segments Want
10 be reached 7 HOW
we them
HOW our
Channels Integrated? Which
ones work best? Which ones
are most cast-efficient? How
are we integrating them with
customer routines?

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? Which Key
Resources most expensive? Which Koy Activities are
IS YOUR BUSINESS MORE: cost Driven (leanest cost structure, low price value
proposmon. maximum automaton. extensive outsourcing). Value Driven (focused
on value creation. premium value propositionn
SAMPLE CHARACTERISTICS: Fixed costs (salaries. rents, utilities). Variable
costs. Economies of scale. Economies ot scope
For what value are our customers really willing to pay? For what do they
currentty pay? HO" are they Currently paying? would prefer to pay? HOW much
does each Revenue Stream to overall revenues?
TYPES: Asset sale. usage fee. Subscription Fees, LenditWRenting/Leasing.
Ocensinq, Brokerage toes, Advertising
FIXED PRICING: List Price. Product feature dependent, Customer segment
dependent. Volurne dependent
OYNAWC PRICING: Negotiation (bargaining). Yield Management. Real-time-
Market

Lampiran 1: Format Lembar Pengesahan Mahasiswa

LEMBAR PENGESAHAN
 Judul Usaha
Ketua Pengusul

a. Nama Lengkap

b. NIM/NPM

c. Fakultas

d. Nomor HP

e. Alamat surel (email) :

Anggota Pengusul (1, 2, dst)

a. Nama Lengkap

b. NIM/NPM

c. Fakultas

Dana yang diusulkan

Kota/Kabupaten, .April 2022

Menyetujui

Direktur Kemahasiswaan
Universitas Airlangga,
Ketua Pengusul,

( Dr. M. Hadi Shubhan. SH.. MH.. CN.)

NIM
NIP 197304062003121002
Lampiran :Format

2 Rencana Kegiatan dan Penggunaan Anggaran Kelompok Usaha Mahasiswa (isian dalam sistem)

RENCANA KEGIATAN DAN PENGGUNAAN ANGGARAN

Kegiatan Utama Rencana Penanggung Jawab

Kegiatan Jenis Barang Kuantitas Harga Satuan (Rp) Jumlah (Rp) Target Capaian

E=CxD F— Output A

Pengembangan b.
pasar dan saluran
distribusi

Pengembangan b.
Produk

Produksi b.

Pengembangan
sumber daya
 b.

Legalitas, Perizinan, b.
Sertifikasi, dan
Standarisasi

Lainnya b.

Total

3: Laporan Kemajuan Kelompok Usaha Mahasiswa (isian)

LAPORAN KEMA.JUAN

Nama Ketua Tim :

Judul Usaha
Lampiran :Format

Kegiatan Utama Rencana Capaian Penanggung

Jawab

Kegiatan Jenis Kuantitas Harga Jumlah Target Kegiatan Jenis Kuantitas Harga Jumlah Unit
Baran Satuan Capaian Barang Satuan Capaian
g (Rp)

E-CxD F— Output E-CxD F— Output A

A

b. b.
pasar dan saluran
distribusi

Pengembangan
Produk b.
b.
Pengembangan
sumberdaya
•
囗
Lampiran :Format

Legalitas,
Penzinan,
Sertifikasi,dan

•
Standarisasi

囗
 T Total

4: Laporan Akhir Kelompok Usaha Mahasiswa (isian dalam sistem)

LAPORAN AKHIR

Nama Ketua Tim :

Judul Usaha

Kegiatan Utama Rencana Capaian Penanggung

Jawab

Kegiatan Jenis Kuantitas Harga Jumlah Target Kegiatan Jenis Kuantitas Harga Jumlah Unit
Baran Satuan Capaian Barang Satuan Capaian
g (Rp)

E-CxD F— Output E-CxD F— Output A

A

b. b.
pasar dan saluran
distribusi
Lampiran :Format

Pengembangan
produk

Produksi

Pengembangan
sumber daya

Legalitas,
Perizinan,
Sertifikasi, dan
Standarisasi

Lainnya

Total Total