MARKET ANALYSIS

A business plan's market study section shows that there is a market niche that your company
may exploit (Williams, 2020). The target market selection, a study of the competition, and consumer
behavior are all covered in this part.

Target Market

Identifying the target market is important for starting a business because you may better
understand the needs and wants of your potential customers if you know who they are. Also, knowing
your target market will enable you to market to those who will pay for your goods or services. This is a
lot more efficient and cost-effective way to connect with clients and drive sales.

The target market of UNI.SLING has no limitations. The family cycle is young, single, married
with children, married without children and others. Color barriers don't exist. No matter who they are,
where they are from, or their gender identity, they will be accommodated as long as they want to
express their inner selves and their dreams. UNI.SLING considers its customers to be adaptable people
who can fit into any situation and are prepared to pay a price for high-quality goods according to their
budget.

Unlike any other bags, UNI.SLING are the ideal tool for work, for aura, and even school. A
stylish and useful UNI.SLING is the only canvas sling bag you'll ever need if you want to travel light,
regardless of where you're going, what you need to take, or the experiences that lie ahead. strap-on
bag. Sling bags are ideal for every circumstance because of their versatility.

Moreover, UNI.SLING offers a DIY design canvas sling bag that can be used by everyone who
wants to exhibit their creativity through art. It is also great for people who are minimalist since it is light
and simple. UNI.SLING is suitable for everyone because the prices vary depending on their preferences.
Customers can always choose what sizes they want and the set of paints they prefer to add.

Customer’s Location

UNI.SLING is targeting all the Philippines' citizens, especially those with a great sense of fashion
and artistry. Customers can be located online as well, especially those who enjoy online shopping and
can connect with them through social media. UNI.LING has its own website so that customers can make
purchases and be informed about the business.
Competition Analysis

Business owners must identify their direct and indirect rivals to succeed in the business sector.
Understanding and evaluating the various competitor considerations may give a company an advantage
because they will enable them to identify its benefits and drawbacks in relation to other companies.

Craft Clothing PH, a one-stop shop for all personalized clothing and accessory requirements, is
one of UNI.SLING's main rivals. Their area of expertise is the mass production of superior personalized
clothing and products. In particular, it provides a huge selection of customized tote bags. On the other
side, Shopee and Lazada are seen as the company's indirect rivals. In the Philippines, these two e-
commerce platforms are the most popular places to shop online.

Table #: Competitor Analysis

Competitors
Craft
Factors UNI.SLING Clothing Shopee Lazada
PH
Reputation of the business 1 5 5 5
Product Image 4 5 4 4
Competitiveness in pricing 5 3 4 3
Product Quality 5 4 3 3
Product Variety 3 5 4 4
Consumers' Brand Awareness 1 4 5 5
Company Reliability 4 4 3 3
Company Stability 3 4 5 5
Store Location 2 4 5 5
Advertising Impact 1 3 5 5
TOTAL RATING 29 41 43 42
Competitive Advantage

The elements that UNI.SLING rated as having the highest importance are pricing competition and
product quality, according to the table of competitive analysis. This information is used to assess the
company's competitive edge.

Competitive Disadvantages

Due to the fact that its rivals have been in operation for a long time and UNI.SLING is a new
entrant, UNI.SLING received the lowest grade in terms of the reputation of the firm, consumer brand
awareness, and advertising impact. Marketing techniques are required for the UNI.SLING brand to
increase its visibility and recognition. In order to build a solid client base and raise brand awareness, a
business must understand its competition, be willing to take calculated risks, and offer exceptional
customer service.