TWS

Headsets
Market
Group 4
An Overview Deepali Mahawar : 211255
Devam Shah : 211256
Divyam Bajaj : 211257
Gaurav Pancholi : 211258
Hardik Parikh : 211259

What Are TWS

Headsets?
• True Wireless Stereo are hands
free, wireless audio devices
• Work on Bluetooth technology
• Can be used while exercising,
jogging at all times.
• The sleek design has made it
socially acceptable, so one can
wear it the whole time.
• Popularised by Apple in 2016.

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 Overview Of The
Market
• It is a rapidly growing market having high
turnover and high growth rate.
• Currently, Apple occupies the lion’s share
of the market.
• Strong offerings by competitors present.
• Indian market is dominated by players
with lower cost offerings.
• Price wars by emerging competitors are
driving prices down.

The TWS Timeline.

2015 2020
First TWS Handset: Onkyo W800BT Estimated Market Size of 34.8 Billion

Picked Up by Apple
Others followed Estimated Revenue of 127.7 Billion

2016 2027

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 Global TWS Market

Leading Players In The Market

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 Market
Leaders In
The Indian
Market

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 Marketing Strategy Adopted
By Market Leader: Apple
• Apple, the market leader has a large market share in the
True Wireless Hearables category. The steady transition
from wired to wireless audio devices has resulted in high
demand for earphones
• Apple removed the iPhone headphone jack with the
release of the iPhone 7 which sparked outrage. To
remedy the problem that they created they introduced
AirPods
• Concentrated on charging cases (with the oh-so-fun to
flip up and close cover) that can be customised.
• Additional modifications were made, such as noise
cancellation, better fit, and increased battery life

Emerging Competitors

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 Marketing Strategy Adopted By Competitors

• New entrants are offering higher-quality items at reduced prices.

• Amazon Echo Buds is the ideal replacement for AirPods since it prioritizes fit and comes
with silicone ear tips and ear stays. The earphones also include all of the Alexa
capabilities you could want, which is what makes the device unique.
• Sony WF-1000XM4 The battery life is adequate, measuring it at 7 hours and 43 minutes
of listening time
• Using their own app and synchronizing the data.
• In January 2021, Bose introduced the new Bose Athletic Open Earphones, which are fully
wireless sport earbuds that do not go into or cover the ears

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Emerging and
Upcoming Trends in
the TWS Market

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 • The size of the global hearables (TWS) market is
expected to grow by 33% and 20% YoY in terms of

Market sales volume and revenue, respectively, in 2021.

• Due to the effects of the pandemic the sales of
TWS solutions will start to pick-up by Q3 2021.
Projection • Major top brands, including Apple, will launch next
generation products and make aggressive moves
from Q4 this year, which will boost the TWS market
in 2022.

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• “Global Earphones & Headphones Market Size REPORT,

2020-2027.” Global Earphones & Headphones Market Size
Report, 2020-2027, www.grandviewresearch.com/industry-
analysis/earphone-and-headphone-market.
• “About.” Counterpoint Research
report.counterpointresearch.com/posts/report_view/Emerging_T
ech/2325.
• Counterpoint, |By Team, et al. “Report: UK- Six out of Ten
Surveyed HEARABLES Users Plan for a TWS Purchase within a
References Year.” Counterpoint Research, 10 July 2020,
www.counterpointresearch.com/consumer-lens-report-uk-
hearables-study/.
• Bureau, Our. “Global TWS Market Expected to Grow 33% YoY IN
2021: Report.” @Businessline, The Hindu BusinessLine, 7 May
2021, www.thehindubusinessline.com/info-tech/global-tws-
market-expected-to-grow-33-yoy-in-2021-
report/article34505711.ece.

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 Thank You

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