P A S S I O N A T E CREATORS

1
CONTENT IDEATION +

CONTENT CALENDAR
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT IDEATION
Before thinking about what type of content to post.

Remember that your niche and target market.

FIND THE SWEET SPOT

WHAT YOUR

TARGET
WHAT YOU
SWEET MARKET
KNOW AND
SPOT LOVES AND
LOVE
WANTS TO

KNOW

Source: Chris Do, The Futur

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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT IDEATION TIPS

IDEA #1

Keep an eye out for the Questions of

your Target Market. Check forums and
groups of your niche.

IDEA #2

Stay up to date with your niche by

subscribing to sites (latest news, articles,
and trends about your topic).
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT IDEATION TIPS

IDEA #3

Stay up to date with recent events, and

find a way to add value using your
expertise during those times.

IDEA #4

Tell a story about yourself and find the

lesson you can impart using that story.
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT IDEATION TIPS

IDEA #5

Check the profile of your followers, and

analyze their interest and what content they
are consuming.

IDEA #6

Search for topics in your niche

through google.
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT IDEATION TIPS

IDEA #7

Revisit your old post, and check topics

that gained a lot of traction. Maximize
your insight.

IDEA #8

Create a series, so your audience

know what to expect.
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT CALENDAR

It is important to have a Content

Calendar. Being organized will
help you save time. It will also
help you stay consistent.

A content calendar will help you

strategize how you publish your
content, and it will make you
efficient in content creation.
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT CALENDAR

You content calendar

TOOLS YOU CAN USE:
should contain:
Notion

Topic Trello

Content Type Excel

Content Script (Optional) OneNote

Evernote
You can add in what works
Notepad
for you. It is a system that
Google Calendar
should help you.
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT CALENDAR EXAMPLE

I personally us NOTION:
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT CALENDAR EXAMPLE

Since I post for IG, I want

to make sure my feed
follows a certain pattern.

So after I create content,

I check how it will look
using canva. 
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR

CONTENT CALENDAR EXAMPLE

I also used Excel as a guide on what I should post. Since I have series, I
know when to post what. I also color coded it according to topic to
know if it's balance, and personal finance should be dominant.

But I remain flexible in case of certain unexpected events, or in case

there are certain stories and events I want to share through a post.
This is just a guide so I know what I can do, and when to schedule what.

I just recently updated this. As you can see my post times depended on the analytics.
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR
CONTENT CALENDAR ACTIVITY
List down 12 Content Ideas. Don't post it, since it's yours.
You will need it for the following activities.
For the sake of this unit, list down ideas for the following:

3 - Plain text 3 - Graphic + text

content idea content idea

3 - Photo + text 2 - Topic for long

content idea blog post

1- Photo Series
content idea
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UNIT 3 | PART 1 - CONTENT IDEATION +

CONTENT CALENDAR
CONTENT CALENDAR ACTIVITY

Create Content Calendar with a tool of your choice.

In the comment section of this part type in:

(Your Content Calendar Tool of Choice)
DONE with 12 Content Ideas