Meeting Held on Monday 25th April 2022 Cooperative relaunch committee

Agenda
Formulate strategy for the relaunch of the Cooperative to make the Cooperative more visible to
attract more members
From discussion, the committee pointed that the Cooperative should be ready to spend
money to achieve the above desired agenda and the following strategy listed below by
members of the committee were suggested.
Strategy
1. On boarding of NDEP new Staff
- Introduction of the Cooperative to newly employed staff should be part of HR on
boarding
- A package consisting of the cooperative handbook, Infographic, registration form
and Souvenir to be handed to newly employed staff during onboarding
2. Administration
- Cooperative office to be in the field and Lagos/Port Harcourt office
- Employ competent Cooperative staff to reside in the cooperative office (s)
- Staff to address both new / existing members
- Address all cooperative administrative issues
- Staff trained to market the cooperative
3. Rebranding of the cooperative
- New name
- Cooperative logo
- Color, shape
- Slogan
- Cooperative Mission, vision, and values
- Creating infographic
- Branded T-shirts, face caps and other souvenir for both new and existing members
- Update existing membership form
- Registration with cooperative society board?
4. Communication
- Cooperative email
- Dedicated Cooperative Phone numbers
- Cooperative WhatsApp group
- Cooperative Website
- Cooperative portal which will enable existing members have access to customized
dashboard that gives information about all their activities in the cooperative
(especially financials), New member registration, loan application e.tc…
5. Partnership with banks (leveraging on existing relationship with banks)
 - Reduced loan from banks for members
- Car financing for members
- House financing
- Educational loan for kids to school abroad
- Mortgage Loans that will enable us Invest in Real Estate.
6. New members
- Welcome pack for new members (existing staff)
- Reduced interest rate for first loan from the cooperative
7. Events
- Cocktail/dinner to highlight the cooperative
- Awareness sections/rebranding launch in all NDEP locations
- selling commodities (Rice, Vegetable oil, beans etc.) to members with quarterly
monthly repayment plans
- Having cooperative day once in a year
8. Visibility
- Signage (roll up banners, posters, stickers) of cooperative placed in the field/ PH and
Lagos Offices
- Placing of cooperative infographic (flyers) in strategic point in the field, PH/Lagos
offices
- Pop up info of the cooperative on logging on company laptops
- Cooperative featuring in NDEP Newsletter
- Wearing of cooperative T-shirts/caps by members day on an assigned day of the
week
- Getting management to put in words for the cooperative during townhall meetings
9. Future Investments
- Marketing of Refined product (Refined product marketer for NDEP)
- Cooperative filling station to sell refined product
- Members to buy product from filling station at reduced rate
- Gas station to sell LPG when company start producing LPG
- Members to buy gas at reduced rate
- Acquire land for NDEP cooperative estates
- Acquire land for hotel around the Ogbele facility for contractors/tanker drivers
- Investment on agriculture
10. Others
- Introduction of various loan packages for our members with reasonable interest
rates. (Normal loan, household equipment loan, emergency loan etc..)
- Review of current handbook
- Offering Business Development Plan and Investment appraisal services for members
- Review of Cooperative constitution/ develop constitution if none exist