Five Rules for Choosing

the Right Business Name

Choosing a name for your business might be fun
when compared to many of the other challenges
you'll face as an entrepreneur, but it's deceptively
hard to choose a name that can mature with your
business and won't confound the kind of goods or services you offer.

When it's time to choose a name for your business idea or an existing business, gather
your trusted family, friends, and/or colleagues for a brainstorming session and work
through these guidelines

1. A Brand Should Be Memorable and Easy to Spell

Your potential customers need to be able to recall the name of your business in order to
easily find it when searching online.

2. Brands Need a Visual Element

Incorporating a visual logo into your business name can be a powerful aid to customers’
memory and a fundamental advertising tool.

A business name should have a strong visual element. Colors will be an important

component of your business logo and promotional materials, as well as your website.

3. Brands Should Have a Positive Connotation

Most words have both denotative (literal) and connotative (emotional) meaning. A
word’s connotation can be positive, neutral, or negative depending on the emotional
associations that people generally make.

Choose words that have generally positive connotations and are suitable for describing
the business or industry you are in.
 4. Include Information About What Your Business Does
At first, your business' logo can't be as instantly recognizable Nike or McDonald's, nor
can the services you provide be known intuitively by your potential customers.
Descriptive logos are easier to process and will elicit stronger impressions of
authenticity from your audience. A descriptive logo is one that includes visual design
elements and clearly communicates the type of product or service you offer. A study of
597 logos revealed that "descriptive logos more favorably impact consumers’ brand
perceptions than nondescript ones, and are more likely to improve brand performance."

Choosing a business name that indicates what you're selling is a practical way to define
your brand and makes it easier for potential customers to find your business online or in
local directories.

5. Keep It Fairly Short

A short, easy name is helpful for promotional purposes, as you want customers to be
able to remember your business’s name, spell it, and tell other people about it.

You also want a brand name that will serve you well as a web domain. In a research
paper written, it was discovered that shorter domain names yield higher traffic and the
use of a numeral in a domain name is associated with an improvement in the website
rank of 8.19%.

The Importance of having a Logo for your business

1. You only get one chance to make a first Impression
2. It helps you stand out from the competition
3. It draws new customers in and helps existing customers stay put
4. It separates the amateurs from the professionals
5. It shows your customers who you are