whole, American companies are bri ri rilliant at i them on at this level have found i very difteurs M&S middle market and people who've tried to take This time round it is just possible th; t t i i at in is i ‘passive, centralised retail chet fe me ing tastes are running Britain's favour. The enthusiasm for ete op wih the banal eae eased. People want things with some sorts of individuality; they fas unl toe prctons tee aa eos taste that America does so well. They are now looking for she sell the prs 's’, and this is precisely what many of the companies participating in éu 25: The main it Ca i neason ht the British business people are going to America is to ee cial backing from American investors and banks z ursge American consumers to buy their products ae 5 5 7 analyse ‘ow American companies attract media coverage tigate how British and American companies could form partnerships fu26: I iter’s opini Cau in the writer’s opinion, the proposed venture will be different to previous ones because less well-known companies will be better represented it involves research into how British companies market themselves fewer British business leaders will be making the trip the larger companies have decided they will not be participating Some Cau 27: i The writer states that Carringtons was wrong to ‘A. be cautious about trading in America B. borrow money from its European investors CC. ignore the advice of its American managers D. assume it was superior to American rivals According to the writer, Polly Brown’s mistake occurred when it ‘A. continues to trade despite making a loss attempted to attract a different type of customer tried to break into too many markets at the same time expected American consumers to pay British process for goods Cau 29: . Sarah Scott states that British companies hoping to succeed in America should : be less concerned with their image concentrate on selling products in the mid-price range C. focus ona gap in the market carry out research into the pricing policies of American companies The writer suggests that success in America depends upon building a reputation as a supplier of unique goods B. adopting a more American approach to marketing C. persuading the mid-range consumer to pay for quality D. copying the strategies of American companies Scanned with CamScanner