NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

Unit Code, Number and Title K/508/0574 RQF level 5 - Unit 32: Business Strategy

Semester and Academic Year Semester 1, Academic year 2022-2023

Unit Assessor(s) Dinh Anh Tuan, Ta Minh Quang, Le Thi Thai Ha, Tran Thi Huyen Trang

BS A1: Business Strategy Report

Assessment Number and Title (Assessment 1 of 1, Individual written assignment)

Issue Date September 30th, 2022

Submission Date 10:00 am, Friday, December 2nd, 2022

IV Name Nguyen Thuy Chinh

IV Date September 30th, 2022

Student name

NEU Student ID Pearson ID

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materials for
material you have used in your work, including any material downloaded from the Internet. Please
consult the relevant unit lecturer or your course tutor if you need any further advice.

I certify that the assignment submission is entirely my own work and I fully
Student declaration understand the consequences of plagiarism. I understand that making a
false declaration is a form of malpractice.

Student name / Signature Date:

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ubmission format and Instructions:

This assignment covers Learning Outcome 1, 2, 3 & 4

 This is an individual assignment.

 The submission format is in the form of an E-report. Please refer the “Turnitin Submission Rules”
that was posted on Moodle.
 The file on Turnitin must be in Word format and include the first page of this cover sheet. The
first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
 The similarity allowed is up to 25% after excluding references.
 Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_BS_A1.1”)
 Ensure that authenticity declaration has been signed electronically.
 Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is
identified in your work. There are no exceptions.

 Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference
guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.

 This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.

 The word limit is 4,000 words (+/- 10%).

 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
 Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To
pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To
achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To
achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and
Merit criteria).

Unit Learning Outcomes:

LO1: Analyse the impact and influence which the macro environment has on an organization and its
business strategies.
LO2: Assess an organisation’s internal environment and capabilities.
LO3: Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market
sector.
LO4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic
directions available to an organization.

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Assessment Brief and Guidance:

ASSIGNMENT BRIEF

In this assignment, you are to choose an appropriate company (which currently operates in
Vietnam) so that you can collect information for strategic analysis. Your responsibility is to perform a
strategic analysis of the chosen company, using a number of concepts and analytical tools/frameworks in
business strategy. You are requested to write a report to:

1. Briefly introduce the company of your choice. (600 words)

You should briefly describe the chosen company, and its main products and markets.
2. Analyse the impact and influence which the macro environment has on the company and its
business strategies. (1000 words)
You should apply the PESTEL framework to analyse the current conditions in the notable sub-
environments (at least 04 out of 06) on reliable sources of data/information.
3. Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given
market sector. (800 words)
You should apply Porter’s Five Forces model evaluate the competitive forces of a given market sector for
the chosen company.
4. Assess an organisation’s internal environment and capabilities. (800 words)
You should analyse the internal resources and capabilities of the chosen company using the VRIO
framework.
5. Apply models, theories and concepts to assist with the understanding and interpretation of
strategic directions available to the chosen company (800 words)
You should combine the outcomes of the above analyses to devise a strategic direction for the chosen
company. Justification is essential for your recommended direction.
After presenting the strategic direction, you should produce a strategy implementation plan that has
objectives and priorities.

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 Learning Outcomes and Assessment Criteria
Achieved Achieved Achieved
Learning Outcome Pass (ticked) Merit (ticked) Distinction (ticked)
P1 Applying
LO1 Analyse the appropriate M1 Critically analyse
impact and influence frameworks analyse the macro
which the macro the impact and environment to
environment has on influence of the determine and inform
an organization and macro environment strategic
its business on a given management
strategies. organization and its decisions.
strategies. LO 1, 2, 3 & 4
M2 Critically D1 Critique
evaluate the internal and interpret
P2 Analyse the
environment to information
LO2 Assess an internal environment
assess strengths and and data
organization’s internal and capabilities of a
weaknesses of an applying
environment and given organization
organization’s environmental
capabilities using appropriate
internal capabilities, and
frameworks
structure and skill competitive
set. analysis to
P3 Applying produce a set
M3 Devise
LO3 Evaluate and Porter’s Five of valid
appropriate
apply the outcomes of Forces model strategic
strategies to improve
an analysis using evaluate the directions,
competitive edge
Porter’s Five Forces competitive forces options,
and market position
model to a given of a given market objectives
based on the
market sector sector for an and tactical
outcomes.
organization. actions.
LO4 Apply models,
M4 Produce a
theories and concepts P4 Applying a range
strategic
to assist with the of theories, concepts
management plan
understanding and and models, interpret
that has tangible and
interpretation of and devise strategic
tactical strategic
strategic directions planning for a given
priorities and
available to an organization.
objectives.
organization

Formative Feedback: Assessor to Student

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 Action Plan

Summative Feedback: Assessor to Student

The Student Is Awarded:

Choose One
(*) Referral PASS Grade MERIT Grade DISTINCTION Grade

Name Of Assessor: Date Of Assessment:

Re-submission Feedback:

The Student Is Awarded A:

Choose One
(*) Referral PASS Grade

Name Of Assessor: Date Of Assessment:

Feedback: Student to Assessor

Signature & Date:

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed at the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.
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