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Mass Media Assignment Word
Mass Media Assignment Word
Euresha Jeremiah, Teroní Gordon, Michelle Percival, Grelon Luke, Devin Laurent and Neilson
Duberry
Department of Teacher Education, Antigua State College
Functionalist perspective
- Mass media provides entertainment
- Mass media has a role in socialization and the upholding of social standards.
- This perspective unites individuals, and serves as a community builder.
- Mass media has a role in promoting consumption culture.
Conflict Perspective
- Emphasizes how social divides in our society are reflected, portrayed, and
sometimes even exacerbated by the media. similar to distinctions made
based on socioeconomic status, race, or ethnicity.
- This viewpoint takes gatekeeping into account, which outlines how things
pass through a number of gates before they are made available to the general
public.
- Emphasizes how the mainstream media frequently reflects the dominant
ideology by providing time and space to or elevating specific social,
economic, and political interests, sometimes purposefully excluding
opposing viewpoints.
-
Feminist Perspective
- Holds that the prevailing ideology is misrepresented through stereotypes and
exaggerations in the media about society.
- This viewpoint focuses on the representation of men and women in media
communications. more specifically, the underrepresentation of women in
media.
Interactionist Perspective
- Examines how mass media affects daily behavior - examines how mass
media misconstrues the distinction between solo time and group activities
- Examines how our use of media to interact with others tends to evolve
through time.
Mass Media’s Impact on the Local Society
Two interviews were conducted with Mrs. Brucella Marsh-Sutton and Mr. Terry
Andrew, where they both discussed mass media, specifically its impact on the
Antiguan Society.
Mass media’s impact on education can be placed into two categories: Accessibility
and Connectivity.
- Information access
- Online education and virtual learning
- Cloud-based collaboration
- Social media connectivity/communication
- Information Access
The concept of “access” is often applied to physical access to resources such as
transport, documents, buildings and locations, educational and online environments
but information access is often overlooked. Information access is just as important
as physical access for students and also for teachers. There are a lot of websites
and blogs available on google search engines that can provide the best ever quality
content related to your study of interest.
Plagiarism software
Copyright Laws
Educational Programs on TV
Notable Changes/Views
The image below explains New technical advancements and shifting society tastes
upend the main method of communication.
References
Agarwal, N. (2020, June 26). The importance of Internet in Students Life. The Geeks
Club. https://www.thegeeksclub.com/the-importance-of-internet-in-students-
life/
Ali, A. (2021, April 28). How Media Consumption Has Changed Over the Last Decade
(2011-2021). Visual Capitalist. https://www.visualcapitalist.com/how-media-
consumption-has-changed-in-2021/
Desjardins, J. (2022, July 7). The Evolution of Media: Visualizing a Data-Driven
Future. Visual Capitalist. https://www.visualcapitalist.com/evolution-of-
media-data-future/
Education Today (2022, April 7). Impact of Digital Media on Morden Education
System. EDUCATION TODAY.
https://educationtoday.org.in/2022/04/07/impact-of-digital-media-on-
morden-education-system/
Impacts Of Media In Teaching And Learning - Shout Out UK. (n.d.).
Https://Www.shoutoutuk.org/.
https://www.shoutoutuk.org/2021/12/17/impacts-of-media-in-teaching-and-
learning/
Sam O’ Brien, Author at RingCentral Australian Blog. (2022). RingCentral Australian
Blog. https://www.ringcentral.com/au/en/blog/author/sam-obrien/
THE MASS MEDIA | meaning in the Cambridge English Dictionary. (n.d.).
Dictionary.cambridge.org.
https://dictionary.cambridge.org/dictionary/english/mass-media Desjardins, J.
(2022, July 7). The Evolution of Media: Visualizing a Data-Driven Future. Visual
Capitalist. https://www.visualcapitalist.com/evolution-of-media-data-future/