INTRODUCTION: BACKGROUND

Maxis Communications is another name for Maxis Berhad. A leading provider of

telecommunications services in Malaysia, Maxis Berhad now serves over 11.4 million
customers. Maxis Berhad is a Malaysia-based investment holding corporation. In Malaysia,
the company's main business is the provision of integrated telecommunications services and
solutions (Reuter, 2022). Among the subsidiaries of the company is Advanced Wireless
Technologies Sdn.. The Middle East and North Africa, South America, which includes Peru
and Chile, and Asia are the only regions where Maxis services are offered, but not in North
Korea and Nepal. August 1995 saw the launch of Maxis Berhad's mobile businesses, while
January 1996 saw the start of its fixed-line and international approach operations (chcom,
2013). To address the needs of telecommunications for people, small businesses, and
enormous organisations, Maxis now offers a comprehensive suite of services on multiple
platforms, including prepaid lines, internet broadband services, and mobile fixed lines.
Additionally, it offers better coverage across Malaysia and higher-quality services that are
more reliable. In comparison to its rivals, the prices charged are likewise quite excessive. Due
to its high prices, Maxis Berhad demonstrates the company's strong competitive abilities in
Malaysia by maintaining a sizable market share. The first telecommunications company to
introduce 3G services in Malaysia was Maxis Berhad. Users have simple access to the
internet wherever they are thanks to Maxis' 3G services. Users of mobile phones and laptops
who subscribe to the Maxis service will be able to access wireless broadband Internet quickly
and enjoy communication services as well as entertainment features including video calls,
live mobile TV, games, and it. Maxis does advertise broadband services by providing a free
modem in order to draw in more subscribers. When they sign up for the service plan, they
might receive a free modem. Additionally, Maxis Berhad maintains customer service offices
all around the nation, making it simple for clients to pay bills, join up, and report issues.
Finally, Maxis Berhad seeks to improve people's lives and businesses by offering goods and
services that are convenient as well as effective and dependable services for each user.
(Forbes, 2022)
Maxis Berhad’s Logo
Reference

www.reuters.com. (n.d.). MXSC.KL - MAXIS BERHAD | Stock Price & Latest News |

Reuters. [online] Available at:
https://www.reuters.com/markets/companies/MXSC.KL/#:~:text=Maxis
%20Berhad%20is%20a%20Malaysia [Accessed 19 Oct. 2022].

Forbes. (n.d.). Maxis | Company Overview & News. [online] Available at:

https://www.forbes.com/companies/maxis/?sh=1935f53e63a6 [Accessed 19 Oct.
2022].
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chcom (2013). Maxis. [online] Companies History - The biggest companies in the
world. Available at: https://www.companieshistory.com/maxis/.