Ppm project

Submitted to Dr.Arun Kumar

Submitted by:
D Sai Rohan (bcs2021-025)
Gagandeep Singh (bcs2021-026)
Gumidelli Chandrahas (bcs2021-027)
Harharan Singh (bcs2021-028)
Hari Om Sharma (bcs2021-029)
Harsh khandelwal (bcs2021-030)
Harsh Vardhan (bcs2021-031)
OUR BUSINESS
CONTENTS:
❖ INTRODUCTION
❖ DEMAND ANALYSIS
❖ OUR SHORT-TERM GOALS
❖ TARGET AUDIENCE
❖ CAPITAL RAISING
❖ BUSINESS MODEL
❖ COST OF PRODUCTION
❖ REVENUE
❖ PROFIT
❖ DIFFERENT PC BUILDING COST
❖ OUR COMPETITORS
❖ OUR FINANCIAL DISTRIBUTION
❖ BUDGET OF DIFFERENT PC
❖ MARKETING TECHNIQUES
❖ MARKETING BUDGET
❖ WHY CUSTOMER WILL CHOOSE US?
❖ SWOT ANALYSIS
❖ WEAKNESS DEALING
 Demand Analysis
PC gaming has been growing at a steady pace in
India. Initially, with higher-tech penetration in
metropolitans, it saw growth in the big cities.
However, with the adoption of online gaming, the
industry has made its way to tier II and III cities.
Indian gamers cannot be stereotyped as nerdy,
asocial, teenage boys or men or a certain age group
anymore. Several studies have shown that
nowadays gamers are dynamic, social, and
successful people, proud to call themselves gamers.
As per the data published in HP India’s ‘Gaming
Landscape Report’ 2021, nine in 10 gamers believe
that a PC offers a better gaming experience than a
smartphone and many are keen to reportedly
migrate to PC gaming. The report also mentions that
37 percent of mobile gamers want to shift to a PC
for better gaming experience, and that 54 per cent
respondents believe PC gaming has better graphics,
technology and processing speed than a
smartphone.
SHORT TERM
OBJECTIVES

• More Traffic and Engagement to our

website and App
• Optimum Customer Satisfaction
• Promoting the culture of Customer Centric
environment in organization
• Reduce the levels of Miscommunication to
avoid inefficiency in work
• Getting a Sense of Reliability from our
initial customers
• Trying to get Maximum Revenue from the
customers.
Target Audience
Kingston Technology released a gaming report
for the Indian market which revealed that over
96.2% of gamers in the country preferred PC
gaming over all platforms. The report suggests
that the pandemic has also propelled users
towards gaming.
Here are the key findings in the report include
the following:
• Over 87% of the gaming population

are under 30 years of age, with over

65.4% in the age group of 18 – 25
years, and the ‘over 40 years’ indulged
in gaming comparatively much less
than the younger audiences in India.
• 98.7% of all gamers were male, but the

number of female gamers is steadily

growing post-pandemic as a larger
 section of the population takes onto
gaming
• Close to 40% of gamers spend over 20
hours per week on gaming, with almost
19% of all gamers spending over 40
hours per week on gaming
• PC gaming continues to be heavily
favored by all gamers with over 96.2%
preferring PC gaming to all over
platforms
• Among all the gaming platforms, FPS
(First Person Shooter) games like
CS:GO, Overwatch was preferred by
83.5% of all gamers, while Action-
Adventure games ran a distant second
with about 46.4% opting for these
games
• Over 75.5% of all gamers preferred
CS:GO, with PUBG and Call of Duty
coming a close second and third in
preference with 45.6% and 43.5%
 • Our main target audience includes all those
individuals who are either in the gaming
industry for long, or are initially testing their
hands on PC gaming, or who are willing to
switch to PC gaming from Mobile or Laptop
gaming but are unable to do so because of
very high pricing of gaming PC’s available
in the market currently.
• Our target audience can be
classified as follows:
I. Existing gamers mostly between the age of
18 to 30.
II. Newbies who want to play games on a
better PC at an affordable price.
III. Other individuals who are currently
playing some other sports but want to try their
hands on PC gaming.
Capital Raising for
our Project
 • Seed Level Funding :
Seed level funding is the earliest funding stage of a
new business organization. It comes from angel
investors, crowdfunding, friends, family members
and the founders of the company. India’s popular
Angel investors include Mumbai Angels, Indian
Angel Network, and Hyderabad Angels. We can
directly get in touch with these investors for
funding support. India’s leading Crowdfunding
platforms include Kickstarter, Ketto, Catapooolt,
FuelADream, Fundable, Indiegogo, Milaap,
Wishberry, etc. We can also approach these
crowdfunding platforms for raising some of the
initial capital required for starting our business.
An early stage organization may also look for
funding through bank loans, but angel investments
are usually preferred in the beginning. Seed
funding is used to start the company itself, and
consequently it’s fairly high risk; the company has
not yet proven itself in the market.

• Series A Level Funding:

The forthcoming stage of the startup funding process
is Series A funding. This is when the organization or
firm (usually still pre-revenue) opens its door up to
 further investments. Series A funding is generally
much more significant than the funding procured
through angel investors, with funds more than $10
million being procured. Series A funding is often
acquired to help a startup launch. The business will
publicize itself as being open to Series A investors
and will need to provide an appropriate valuation. We
can get these funds by taking loans from banks, both
from the private and public sector but we should keep
in mind the interest rate and repayment time.
The first two stages of raising capital are extremely
important for our ideation process. When we speak
about our short term goals, the focus is on the first
two levels of funding. Apart from this, we also intend
to bring some capital from various government
schemes such as Pradhan Mantri Mudra Yojana,
Credit Guarantee Trust Fund for Micro & Small
Enterprises, Trade-related Entrepreneurship
Assistance and Development (TREAD), Stand Up
India, etc.

• Series B Level Funding:

Series B funding occurs after the company has
already been developed to expand further. A
company attempting to acquire Series B funding will
have already proven itself in the market. It will have
 a high amount of active customers and customer
activity, but may need funds to still establish itself to
truly begin growing revenue.

• Series C Level Funding:

Finally, there is a Series C funding. Series C funding is
for established businesses that are interested in scaling
their business on a further level, such as Business
Organizations that want to expand into new markets.
Series C funding is sought by companies that have
already become successful, and are trying to expand
that success or try some different domains. Series C
funding may also be used by successful companies that
are experiencing short-term challenges that need to be
addressed.

Business model
So, our business model is simple. We are assembling
PC for gamers, music producers, editors and crypto
miners. Here we are giving advantage to customer for
choosing parts he/she want in his/her PC according to
budget. We have special app and website which will
help them in choosing best parts according to their
 budget and will synchronise all the parts which are of
similar efficiency.

[Cost of production]
Cost of production will be determined by parts selected
[

by customer, fixed cost expenses in marketing etc the

cost of parts will be paid by customer]

[Revenue]
[Revenue will be generated by selling PC to customer,
Sponsorship from software and gaming companies]
[Profit]
[Profit will be total revenue after subtracting total cost
and our salary if we were working for another company
instead of our business after all we are also an assert and
if PC is for crypto mining and we have provided PC to
then 30%% of customers profit will be our with 10% EMI
which is not included in profit. If PC is provided by us on
no EMI then 40% of their profit will be taken by us.]
[ Suppose we were getting a job of 6 lakhs per

annum if we had to do the job and now, we have a

business and have 2 works whose salary are 20000

per month all other expenses like electricity bill

Trasport are 10000 per month, so fixed cost is 1

lakh]
PC Cost of parts profit

price(reference)

30000 25000 5000

50000 40000 10000

80000 68000 12000

100000 75000 25000

150000 120000 30000

200000 160000 40000

Note: [This profit is just by selling PC for profit of

company we will consider all factors like our sales, total

profit by selling pc calculated by taking reference from

above table and then subtracting our fixed cost]

Different Pc building cost and profit

Here Green colour is Cost and Red is Profit.

Our competitors
It Began a Sakai in 1996
before changing its name in
1997.The company focused
solely in gaming PC’s at the
time we are inadequate

Dell Acquire Alien in 2006

and the comapanyhas
Alienwar
Many of it’s Designs are
since continued to unique int the market nut
produce high quality
e
the quality is Excelent.
gaming hardware.

It is known to be the best gaming

PC’s as evidenced by the new
Arora R11 gaming Desktop.
 Omen is highly
rated top
company and was
known as vodoo

Omen uses high They include

quality resources Mice,headsets and
and Technology of
HP to create some omen keyboards in
comapny’s

This is the best brand to get

gaming PC on a budget and it
perfectly answers the

In the year 1994 corsair was

founded in the state of california.
CACHE and DRAM were among
the first computer components.

They produced They include

additional computer Everything from

Corsai
components and headsets and
acqire companies like keyboards to gaming
scuf gaming, origin PC’s and all are linked
computers,and
Elgato along the way.
r by ICUE software.

The corsair vengeance i7200 is

the compamy’s latest gaming
PC’s that performs like a full time
gaming machine.
 It was founded in 1976
and specialises in gaming
hardare.After that they
transition to IBM PC
compatible systems.

Predators helios 700

It is expanded to
features a sharply
become one of the
slanted chassis typical
world’s foremost
providers of Predators of acer’s line its bold
keyboard
PC’s,Laptops and
typeface.futuristic-
Monitors
looking power button
are all the part of

Futuristic-looking power
button are all the part of
DNA.

Market Share of the Comapnies

Predators(Acer)=26.4%
Omen(HP)=25.4%
Corsair=15.2%
Alienware(Dell)=23.6%
Others=9.8%
Our financial
distribution
Budget of different
pc’s
Marketing techniques
MARKETING OF OUR BRAND
IN SOCIAL MEDIA:
As social networking is highly popular among all the people across the globe,
so gaining initial base of targeted audience become very easy towards our
application. Promoting our PCs on social media involves integration with
social sites like Fb & promotions through marketing page creation of our own
PCs.

Game marketing on YouTube

With YouTube being the second largest search engine after
Google, we are looking at an open playing field of opportunities
to promote our brand and engage with potential players and
gaming reviewers.

Creating a promo video to use as a teaser, with the most thrilling

or exciting parts about the performance and the experience the
customers while using them, is an excellent way to kick things
off. Include great graphics and soundtrack, along with any other
important pieces of information that will be attractive to a
potential player. Once we have our video uploaded, we can add
the link to our description page on app stores and other social
media channels. we can then start adding tips and tricks or help
videos and start engaging with other gaming channels to get our
name out there.
we can also take advantage of one of YouTube's advertising
services where our teaser will appear as a video ad before a
requested video is played. Users have the option to the skip the
advertisement or watch through, and we will only pay for this
service if the teaser is watched right to the end.

Facebook and Instagram marketing

, “Fewmarketers would argue with the worth of
marketing on social media, given that massive segments
of the global population have at least one social media
account, and many spend hours of their time engaging
with social networks.”

With total combined active user base of 3.30 Billion+

users, Facebook & Instagram are definitely the stallions in
the Social Media Market place. Even though both have
their own advantages but when it comes to the
technicalities both are different in their own form.
Facebook is a complete 360 degree package for any
brand/company where as Instagram is all about visual
representation.

Knowing that a huge chunk of our target customer range

is on Facebook and Instagram on a regular basis will give
us some encouragement to try out ad campaigns on these
networks.

Marketing Page Promotion

Creating a business page of the application of our brand and
promoting it on all important social channels like Fb, Tw, G+,
LinkedIn, etc., with regular updates including daily posting,
sharing and commenting with tagging of images help increasing
the reach of your business page to global users.

Marketing on Reddit
.

PROMOTING OUR SERVICE ON NICHE

GAMING WEBSITES:
Now a days, search engines like Google and Yahoo are becoming too smart,
as they show highly relevant results to the users search query. So, it's always
considered an excellent approach to promote our services,brand in niche
gaming websites where the users are specifically looking for game related
content. Through this we get good amount of relevant traffic towards us.

VIDEO MARKETING OF OUR BRAND ON

VIDEO SHARING SITES:
Videos are extremely popular among the users because people are
now looking for easy & time saving content on the Internet and mark
are easy to understand than written content. The marketing of our PCs
on popular video sharing sites like tiktok, Vimeo, MotionPicture, etc.,
boosts the popularity of our company amongst the users.

PRESENTING OUR PRODUCTS IN

POPULAR PPT SHARING SITES:
Presenting our products in highly popular PPT/presentation
sharing websites boost the number of visitors towards our
company. As PPT sharing sites are good source of visitors and
our services intro presented in a PPT develop interest in users
towards the application.

Marketing through blogging

Creating a blog on our website is one of the most reliable long-
term investments and is beneficial for several reasons. It allows
us to:

• Increase traffic to our site using SEO.

• Attract new players and attract more press.
• Show and tell people about our product(s).
• Turn your website into a place where people want to spend
some time reading valuable and interesting articles that
you have created.
• Bring in new players well after your official launch date.

“A blog is an excellent way to post news updates about our

motto and service and to share valuable information concerning
the industry”, .Blog posts should always be fun, informative and
creative, as we want them to be shared on social media
channels and lead new people to our products and services.
Appear on gaming podcasts
Podcasts are a preferred type of media for many companies as
they can get exciting news and updates through their
headphones or stereo, as well as listen to conversational reviews
about various products and services.

If we would be able to get a guest spot on a podcast or have an

interview with a host, this gives you significant exposure to a
dedicated group of gaming followers.

Gaming tournaments
Sponsoring a gaming tournament every year where our
PCs would be used for playing and the rewards would be
our CPUs/PCs. This way every gamer who comes to the
tournament to play gets an idea about how our PC works
and the winner even gets our top-end PC and an
opportunity to get sponsored by us as a PC gamer. Every
year we going to come up with the latest updates and the
latest products.So, they will also get to know about our
updates.
STARTING E-MAIL CAMPAIGN FOR OUR
BRAND:
Starting an e-mail marketing campaign is also an efficient process to
drive genuine users towards the application. Through this, we can
reach out to a maximum number of targeted audiences who are
gamers & increase the probability to enhance the number of users.
The only thing that needs to be considered, is the selection of the e-
mail data base to which we want to reach, as it need to be highly
relevant to gamers.

Influencer marketing
Influencers are king when it comes to marketing to millennial
audiences and getting our products in front of the right person
can result in exposure to thousands, even millions of potential
customers. Most influencers run on a "promotion for cash" type
basis, so this could cost us a bit depending on how big their
audience is.

Our marketing
budget
Why customer will choose us?
Benefits to customer
When it comes to competitive gaming, your system components make a
big difference. Sharp eyes and quick reflexes will carry you only so far. If
your system can’t support fast frame rates, you’re short on CPU cache or
RAM, or the keys on your keyboard don’t respond quickly enough, you’ll
be out of the game nearly as soon as you start.

Fair gaming requires a level playing field, technically speaking. It’s why a
custom gaming desktop or custom gaming laptop is so attractive to
today’s gamers. But should you assemble your own computer from parts
or buy a custom-built gaming rig from a company such as ENSEMBLE?
Each method has its benefits.
Advantages of a buying a custom-built gaming
PC
Buying a customized gaming system from a major manufacturer –
whether it’s ENSEMBLE or some other company – has numerous
benefits. Here are the most oft-cited advantages of configuring your
own gaming laptop or gaming desktop:

• For most gamers, it’s faster and easier than assembling a system
yourself.
• The process is easy, with lots of options – and assured parts
compatibility.
• You get manufacturer’s warranty coverage, technical support, and
so on.

Custom-built gaming PCs have two additional potential advantages:

delivery speed and price. Depending on the source, ordering separate PC
components through the mail can take weeks, but you can receive a
complete, custom-built gaming PC in about the same time. And when you
add up the price of each part you order, the cost to return parts that don’t
fit, and factor-in the time it will take you to assemble everything, the true
cost of a build-your-own system may rival what you’ll pay for one you
build yourself.

Advantages of assembling a custom gaming PC

from parts
If you’re handy with tools, there are several benefits to building a gaming
system from separately purchased components (such as RAM memory
modules from Lenovo). Among the popularly accepted advantages are
these:
 • You get exactly the system, components, and OS you want – no
compromises.
• Unlike commercial PCs, there’s no pre-installed software you
probably never use.
• If choose the right frame and other components, it’s easy to make
upgrades later on.

Generally speaking, it’s far easier to assemble your own gaming desktop
or gaming tower than to assemble your own laptop. Pre-built
desktop/tower frames and cases are relatively easy to find, and they
typically have lots of interior space to hold a variety of components you
obtain from different sources. In contrast, while you can buy so-called
“barebones” laptops – comprised of little more than a laptop frame,
display, and motherboard – it’s sometimes hard to find compatible
components (SSDs, RAM modules, fans, etc.) to fit within them.

Configure your own custom gaming laptop or custom gaming

desktop/tower

Manufacturers typically list PC prices based on the least expensive

configuration available, so customizing or "building your own" system
typically involves adding cost. But that's not always the case. Sometimes
you can swap a smaller storage drive for a bigger one, or buy a system
without the normal operating system and install your own instead.

Most experts suggest starting with the lowest cost product line or series
that has the basic features you like – a big display, lightweight
construction, or special cooling features, for example. Find the
customizable models (at ENSEMBLE, they’re identified with colorful
"Build Your Own" banners) and scan the listed specifications to find the
base model you prefer. Finally, click "Customize & Buy" – or something
similar – to begin configuring your new system.
During the configuration process, you’ll add, remove, or change
components until you've got the exact specs you need to play your
preferred games. For example...

• Move up to a better processor (Intel Core i7, AMD Ryzen, etc.) or

drop down to a cheaper one if the games you play don't need one
of today’s fastest CPUs.
• Boost your game visuals with a top-of-the-line AMD or NVIDIA
graphics card with lots of video RAM for frame rates worthy of
competitive gaming.
• Add extra RAM to maximize system performance (top-flight
gaming needs at least 16 GB), or look for empty RAM slots so you
can add more later.
• If buying a laptop, upgrade to a high-res 4K display, or one with
HDR technology for game environments with greater luminance
and color depth.
• Add disk space -- either a fast SSD or less costly HDD -- so you
can keep more of your favorite games in local storage.

You can't swap out every component in every PC, but most times, you
can choose the CPU, GPU (unless graphics are integrated), storage
drive(s), RAM and operating system (if applicable). Some systems offer
optional battery, security and wireless selections, and a few present
choices for cameras, keyboards, and so on.

If you're not sure what a specific component does, ENSEMBLE provides

helpful notations that explain things, and often lists "recommended"
components for different user types and needs. To help you judge the
financial impact of each option, the displayed system cost updates with
each selection you make.
Plus, the customization process doesn’t have to stop with your gaming
PC’s internal components. Most manufacturers, including Lenovo, allow
you to add pre-installed software to your devices such as Microsoft
Office or security suites from Norton or McAfee (sometimes at a
discount). You can also add compatible accessories, including game
controllers, headsets, custom keyboards, speakers, high-resolution
external displays, and so on. Typically, you’ll also have an opportunity to
upgrade your warranty beyond the typical one-year coverage or purchase
optional support packages such as include Accidental Damage Protection
or, for Legion gaming systems, Legion Ultimate Support.
We provide products for all budget ranges, following are some specified pc (AS
ALSO PROVIDED BY ALL OTHER COMPETITORS)
Business swot
analysis
 Weakness dealing:
(swot analysis)

1. To get into touch we our customers, we our going to

reach us on our social media accounts or on our
website which would be maintained by us on a
regular basis. So, we can personally reach out to the
customer to get to know his problems and solve
them.
2. As the resources in our areas are very limited, we
are going to contact the manufacturers of the most
used resources in our company and make a contract
with them so that they can sell us their products
directly. We can reach out to them directly if we are
in an urgent need of any resource. This would help
 us in maintaining our productivity and would help is
in a long run.
3. As most of the people lack knowledge about a good
PC. We would be spreading awareness on our social
media accounts like facebook , Instagram , twitter
and youtube. This would be about gaming PCs and
how well they work, not only for games but many
more.