Shahmeer Khadim BC-19640

Bahroz Iqbal BC-19665

Owner
Photo tours with food and accommodation
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Australia

Prepared: i10-04-2022

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 Table of Content
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Sr. No
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1 Business iPlan iSummary 3
2 The iBusiness 3
3 The iMarket 4
4 The iFuture 4
5 Values 4
6 Accountability 4
7 Quality 4
8 The iFinance 5
9 Management i& iOwnership 5
10 Key iPersonal 6
11 Products/Services 7
12 Market iposition 7
13 Unique iselling ipoint 7
14 Value iof icustomers 7
15 Growth ipotential 8
16 Legal iConsideration 8
17 Operations 8
18 The iMarket 9
19 SWOT ianalysis 10
20 Cost ibenefit ianalysis 11
21 PEST ianalysis 11
22 Critical iSuccess ifactors 12
23 Advertising iand isales 13
24 Implementation iSchedule 13
25 The iFuture 13
26 Competitors 14
27 The iFinance 14
28 Sample iWork 17

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Business Plan Summary: i i

My business is all about the good memories and capturing them in photos. It’s not
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only services based but also a product based business. I will provide the Photography
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services and foods plus accommodations as a products.

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The Business:
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Business Name: Photo tours with food and accommodation

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Business structure: Sole proprietorship

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Business location: Australia

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Date established: 10-04-2022

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Business owner(s): Shahmeer Khadim

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Products/services: Photography and food accommodations i i i i

Benefits:

The Market
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Target market: i

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The people who love to make photos and foods of different types.
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Marketing strategy: i

Here is a wide market for my business. People live the foods and tours. I will make
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them attract by showing my talent in different ways and make my business

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commercialize by using social media marketing. Now a day’s social media

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marketing is so strong market to commercialize your business.

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The Future i

Vision statement: i

Not only purchase services get people to quote for their services I.e. meals,
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accommodation, guides etc.

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Goals/objectives:
Goals and objectives of my business are:
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To grow client base, Brand identity, higher income, photographic reputation,

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expanding the business, fairly price, ethnically diverse food, attractive menu.
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Values:
We hold ourselves and co-workers accountable for building trust with our members
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and each other by being honest, ethical and consistent in what we say and do.
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Accountability:
We hold ourselves and our co-workers accountable for our behaviors and
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responsibilities as they affect us, our members and our culture.

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Quality:
We are committed to continually leading the fitness industry by providing the
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highest standards of quality to our members, through services, programs, and

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community relations.
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The Finances i i

To start this business I spend $1000K as a capital amount. I will spend this amount in
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business growth and development. As I am a sole proprietor so all the money

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invested to start this business in my own investment.

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Management & ownership i i

Names of owners: Shahmeer Khadim i i i

Details of management & ownership: i i i i

As I am running this business as a sole proprietor and I am owner myself of this

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business. I also play a role of CEO. I manage all the activities of this business.
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Experience: i

i I have an experience of 4 years in photography and foods accommodations. I get a

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i silver medal in the photography course also. I have a strong grip on this work.
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Key personnel i

Required staff i

Job Title Quantity

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staff
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turnover
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Office 1 2-3 years i Relevant qualifications i 10/04/2022

Manager
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At least 2 years’
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experience.
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Branch i 1 2-3 years i Relevant qualifications 10/04/2022 i

Manager
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2 years’ experience.
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Accountan 1 2-3 years i Relevant qualifications 10/04/2022 i

t in Accounts. At least 2
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years’ experience.
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Personal 1 2-3 years i Relevant qualifications 10/04/2022 i

assistant
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years’ experience.
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Recruitment options i

I will advertise online for the recruitment of best staff. Because now a days social
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media is the best place to advertise and become famous.

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Products/services:

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It is both the product and services based business. I will entertain my customers and
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facilitate them by using different products and services.

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Product/Service Description Price

Foods I will provide them food services during
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the photo tours.

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choice.
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Photo tours i I will make a great and memorable

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photos for my customers.

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compatibility with
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photo shoots.
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Refreshments There will be a refreshment with food i i i i i i As per the original

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services.
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products plus my
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profit
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Accommodations I will give them a place to stay for the

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tour nights.
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accommodators
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plus my own
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profit.
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Market position: i i

My products/services fit in the top rated market because the people love to visit
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different places and make a memories. I will help them to build a memories by
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capturing nice and eye catching photos. I have a strong competitors in my market.
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But I have a more services for my customers so I am a much strong for my

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competitors.
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Unique selling position: i i

My skill and experience to make photos is my unique selling point. Here are some
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samples of photos captured by me.

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Value to customer: i i i

My services will be unique. Customers will love my products/services and my way

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of giving them services.

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Growth potential: i i

As per my perception and market surveys my business will be at the lead growth in
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few years. Because people love to visit the new areas. Make their time memorable
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and do something change.

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Legal considerations i i

If I visit my own country then I do not have need to fulfil any legal requirements like
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passports, visa, taxes etc. But if I move from one country to another country then I
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have to fulfil all the requirements properly.

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Operations
Plant & equipment i i

Equipment Purchase date i Purchase Running

price
i cost
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Digital camera i
10/04/2022 i $2100 $100 a i

month
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Tour bags i
10/04/2022 $ 500 i i $50 a i

i month
Food items i On daily basis i i i As per no ofi i i -----
customers
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Technology (Software) i

I just need a website to make my business technical and grow in the market. The
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main purpose of this website is to provide information to my clients and the person
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who need these products/services.

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Trading hours: i

My trading hours will be not more than 10 hours. My peak trading time will be the
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spring and winter. Both the seasons are colorful. The customers need something new
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and attractive. So this season will give them a new looks and new things to watch.
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Communication channels: i i

My customers will be kept in touch with me by using telephone, social media and
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email.
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Payment types accepted: i i i

I will accept only cash.

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The Market i

Market research i

I have made a long term research on this business plan. I conclude from that research
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that my business is on the top ranked businesses and more demand of my business in
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the market.
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Market targets i

My target market is young audience. Because they love to enjoy life by using
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different strategies. They love to entertain.

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Environmental/industry analysis i

My market size is wide and more than other markets. My employees will be long-
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term because I will give them more entertainment and make them loyal customers.
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You’re Customers: i

The people who love to capture their memories in photos and love to eat delicious
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foods and spend some time away from the problems of routine life.
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S.W.O.T. analysis i

These analysis will show the four elements of your business. My Strengths,
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weaknesses, opportunities and threats.

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Strengths Weaknesses

 Better customer experience

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 More referring partners for

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our business
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 More connections i  Limited Pay: During the first i i i i

 Strong Market i year of the business the workers

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 Large quantity of target

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audience
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not turnover or get demotivated.

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 Financing: The cash position of i i i i

the company in year one would

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also be vulnerable as cash outflow

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would be more than the cash

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inflow.
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Opportunities Threats

 Become a premier service i i i  Economic Downturn: The i i

provider in this field of business

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as se have the better

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management.
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 Expand to national level i i i spend less toward these types of

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activities.
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 Political Instability: Uneven law i i i

order situation. This instability

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can cause the fear in the mind of

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people to use this service

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Cost benefit analysis:
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Cost Benefit
 Cost for new staff, brochure,
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advertisement will $1000.

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income. They can survive in the

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competitor market.
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 Cost for the employee training

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which is a main requirement

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for company it will be $3000

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can attract more customers.

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PEST Analysis: i

It includes all the political, economic, social and technical analysis for the business
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of photo tours with food and accommodations.

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Political
 Legislation
 Regulation
 Political power i i

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Economic
 Tax
 Growth
 Interest rates i

 Inflation
Social
 Demographic change i

 Living standard
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 Attitudes at work i i

Technology
 Inventions
 Research
 Improvements to processes i i

Critical Success Factors

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Corporate Fitness’s keys to success are:

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1. Marketing services to companies and individuals

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2. Recruitment of experienced companies and individuals

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3. Dedication and hard work of the founder

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Advertising & sales i i

Advertising & promotional strategy i i i i

Planned promotion i Expected business improvement i i Cost Target

/advertising type
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Print media advertising, People say connected with these

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online advertising, mail- things in different ways. So I expect
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out, giveaway, media

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release, social media

i my business and come to join me as
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campaign or event.
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Implementation Schedule: i

Act Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

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Advertise

New staff i

Brochure

Review
the plan
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Feedback

The Future i

Vision statement i

Not only purchase services get people to quote for their services i.e. meals,
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accommodation, guides etc.

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Mission statement i

Make your life change and walk away from anything that no longer serves you, grow
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yourself and be happy. Break the chain and walk away.

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Goals/objectives
To grow client base, Brand identity, higher income, photographic reputation,
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expanding the business, fairly price, ethnically diverse food, attractive menu.
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Competitors:
There are a lot of competitors of my business but the strong competitors are as
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follows:
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 Turkey tour organizers i i

 South Island photo tours i i i

 Stride Travels i

The Finances i

Key objectives & financial review

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Financial objectives i

I want to get back my investment within first year of my business.

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Finance required i i

Finance is less as much as you spend for a new business. I am going to invest
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$1000K in this business.

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Start-up costs for The Photo tours with food and Accommodations:
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Balance sheet forecasting:
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Break-even Analysis:
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Sample work:i

Here are some samples of my photography:

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