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MIL11 q1 Mod1 Introductiontomediainformationliteracy V4a-2
MIL11 q1 Mod1 Introductiontomediainformationliteracy V4a-2
Media and
Information Literacy
Quarter 1 – Module 1:
Introduction to Media and
Information Literacy
Media and Information Literacy
Alternative Delivery Mode
Quarter 1 – Module 1: Introduction to Media and Information Literacy
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
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Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
Welcome to the Media and Information Literacy Grade 11/12 Alternative Delivery Mode
(ADM) Module on Introduction to Media and Information Literacy!
This module was collaboratively designed, developed, and reviewed by educators both from
public and private institutions to assist you, the teacher, or facilitator in helping the learners
meet the standards set by the K to 12 Curriculum while overcoming their personal, social,
and economic constraints in schooling.
This learning resource hopes to engage the learners in guided and independent learning
activities at their own pace and time. Furthermore, this also aims to help learners acquire the
needed 21st-century skills while taking into consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the body of the
module:
As a facilitator, you are expected to orient the learners on how to use this module. You also
need to keep track of the learners' progress while allowing them to manage their learning.
Furthermore, you are expected to encourage and assist the learners as they do the tasks
included in the module.
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For the learner:
Welcome to the Media and Information Literacy 11/12 Alternative Delivery Mode (ADM)
Module on Introduction to Media and Information Literacy!
The hand is one of the most symbolized parts of the human body. It is often used to depict
skill, action, and purpose. Through our hands, we may learn, create and accomplish. Hence,
the hand in this learning resource signifies that you as a learner is capable and empowered
to successfully achieve the relevant competencies and skills at your own pace and time.
Your academic success lies in your own hands!
This module was designed to provide you with fun and meaningful opportunities for guided
and independent learning at your own pace and time. You will be enabled to process the
contents of the learning resource while being an active learner.
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This is a task which aims to evaluate your level of
Assessment mastery in achieving the learning competency.
1. Use the module with care. Do not put unnecessary mark/s on any part of the module.
Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included
in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not hesitate to
consult your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain a
deep understanding of the relevant competencies. You can do it!
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What I Need to Know
This module was designed and written with you in mind. It is here to help you demonstrate
an understanding of media and information literacy and related concepts. The scope of
this module permits it to be used in many different learning situations. The language used
recognizes the diverse vocabulary level of students. The lessons are arranged to follow the
standard sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.
The module mainly focuses on how communication is influenced by media and information
and the similarities and differences between and among media literacy, information literacy,
and technology literacy.
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What I Know
Let’s find out how much you know about this module. Read the questions and follow the
directions carefully. Remember to answer all items. After taking this short test, your answers
will be checked to find out your score. Take note of the items that you won’t be able to
correctly answer and look for the right answer as you go through this module.
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11. A type of communication that uses written signs and symbols.
A. Oral Communication C. Formal Communication
B. Non-verbal Communication D. Written Communication
12. All are factors affecting the source of the message EXCEPT ___________.
A. Communication Skills C. Knowledge
B. Culture D.Treatment
13. Which of the following is true?
A. Communication is a process of transmitting messages from one or a group of
persons to another.
B. Communication is not needed in transferring information.
C. Communication was not influenced by media and information.
D. None of the above.
14. Which is not an element of communication?
A. Message C. Receiver
B. Channel D. Skills
15. This refers to the origin of the message.
A. Message C. Receiver
B. Channel D. Sender
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What’s In
1. 4.
2. 5.
3.
Process Questions:
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What’s New
You are a 21st-century learner who was born in a digital world. Imagine yourself waking up
without books, newspapers, magazines, and libraries. TV channels, radio stations, the
internet, and cell phones were also not available.
Answer the following questions:
1. How would you be informed of anything now?
______________________________________________________________
______________________________________________________________
______________________________________________________________
2. What ways would you have to communicate with one another?
______________________________________________________________
______________________________________________________________
______________________________________________________________
3. How would you share the information such as news and events?
______________________________________________________________
______________________________________________________________
______________________________________________________________
4. What would happen with the decisions you make?
______________________________________________________________
______________________________________________________________
______________________________________________________________
5. How would it affect the way you live?
______________________________________________________________
______________________________________________________________
______________________________________________________________
What is It
Communication is defined as the act or process of using words, sounds, signs, or behaviors
to express your ideas, thoughts, and feelings among others to someone else. It is the
exchange of information and the expression of feeling that can result in understanding. In
other words, communication refers to the process of transmitting messages or ideas from
one person or group of persons to another. It may be a face-to-face conversation between
two people or a large number of people called the audience using various media.
Types of Communication
A. According to channels used:
1. Verbal Communication refers to the form of communication in which a message
is transmitted verbally. The communication is done by word of mouth and a piece
of writing. Spoken words are used which include face-to-face conversations,
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speech, telephone conversation, video, radio, television, voice-over the internet.
Likewise, written symbols are used to communicate. A written message may be
printed or handwritten that can be transmitted via email, letter, report, memo, etc.
2. Non-verbal Communication is the sending or receiving of wordless messages.
The communication is done by gestures, body language, and posture, tone of
voice, or facial expression. It is all about the body language of the speaker.
B. According to Purpose and Style
1. Formal Communication takes place in professional settings. This type of
communication is practiced in corporate meetings, conferences, academic
seminars, political sessions, and judicial proceedings.
2. Informal Communication is the most commonly used form of communication. It
takes place in the daily interaction with and between friends, family, classmates,
and anyone who wishes to speak with another.
Process Questions:
What is communication?
Why do you communicate?
How do you communicate?
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The process can be simplified through communication models.
1. Lasswell’s Communication Model. This model describes who is saying something,
which channel is used to convey the messages, who the message is aimed at, and
what effect the message has. It describes verbal communication and consists of five
elements. Who says What, in Which channel, to Whom, with What effect? This model
is also called a ‘linear model of communication’, ‘uni-directional process’ or ‘action
model, because it describes a one-way process within communication.
2. Shannon and Weaver Model of Communication. This has been called the “mother of
all models.” This model was designed to develop effective communication between
the sender and receiver. Also, a factor affecting the communication process is called
“Noise.” It deals with various concepts like information source (sender), transmitter,
noise, channel, message, receiver (listener), channel, information destination,
encode and decode.
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4. Westley and MacLean Model of Communication. This model can be applied in two
contexts: interpersonal and mass communication, the point of difference being the
feedback. Feedback is direct and fast in interpersonal communication and indirect
and slow in mass communication. The model also differentiates the message as
purposive and non-purposive.
Process Questions:
What is communication
process?
What are the important elements
of communication?
How do you achieve an effective
communication with other people??
What do the different models
▪ imply about communication?
How is communication affected
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What’s More
In studying the media and information literacy, the following should be clearly defined: Read
aloud independently or assigned the following:
▪ Literacy. The ability to identify, understand, interpret, create, communicate and
compute, using printed and written materials associated with varying contexts. Literacy
involves a continuum of learning, wherein individuals can achieve their goals, develop
their knowledge and potential, and participate fully in their community and wider society.
▪ Media. The physical objects used to communicate with, or the mass communication
through physical objects such as radio, television, computers, film, etc. It also refers to
any physical object used to communicate messages.
▪ Media Literacy. The ability to access, analyze, evaluate, and create media in a
variety of forms. It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new
technologies.
▪ Information. A broad term that covers processed data, knowledge derived from
study, experience, instruction, signals, or symbols.
▪ Information Literacy. The ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in its various formats.
▪ Technology Literacy. The ability of an individual, either working independently or
with others, to responsibly, appropriately, and effectively use technological tools. Using
these tools an individual can access, manage, integrate, evaluate, create, and
communicate information.
▪ Media and Information Literacy. The essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well as
develop critical thinking skills and life-long learning skills to socialize and become active
citizens.
LET’s DO THIS!
Using the Venn diagram, write the similarities and differences between and
among media literacy, information literacy, and technology literacy.
Technology Literacy
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▪
What I Can Do
A. Study the news below and answer the questions that follow.
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2. What is the message? __________________________
3. Who is the receiver? __________________________
4. What channel is used to communicate? __________________________
B. Discuss the role of media and information ineffective communication in the following:
1. The spread of global pandemic (Covid19)
2. The teaching and learning process of teachers and students
3. The demonstration of napkin folding
Assessment
Let’s find out how much you have learned in this module. Choose the letter that you think
best answers the question. Remember to answer all items. After taking this short test, your
answers will be checked to find out your score.
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10. A type of communication that uses gestures.
A. Informal C. Verbal
B. Formal D. Non-verbal
11. It refers to the knowledge obtained from investigation, study, or instruction.
A. Media C. Literacy
B. Information D. Technology
12. This model of communication emphasizes that noise is a factor affecting the
communication process.
A. Westley and MacLean Model of Communication
B. Berlo’s SMCR Model of Communication
C. Lasswell’s Communication Model
D. Shannon and Weaver Model of Communication
13. This model of communication describes Who says What, in Which channel, to
Whom, and with What effect?
A. Westley and MacLean Model of Communication
B. Berlo’s SMCR Model of Communication
C. Lasswell’s Communication Model
D. Shannon and Weaver Model of Communication
14. This model focuses on encoding and decoding which happens before the sender
sends the message and before the receiver receives the message respectively.
A. Westley and MacLean Model of Communication
B. Berlo’s SMCR Model of Communication
C. Lasswell’s Communication Model
D. Shannon and Weaver Model of Communication
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Additional Activities
C. Make a list of media that are present in the daily lives of students and teachers today.
What are the key roles and functions that each of these media perform?
1. ____________ __________________________________________________
2. ____________ __________________________________________________
3. ____________ __________________________________________________
4. ____________ __________________________________________________
5. ____________ __________________________________________________
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Answer Key
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References
Scribd. “Introduction to Media and Information Literacy.” Accessed June 26, 2020
https://www.scribd.com/document/412527989/Introduction-to-Media-and-Information-
Literacy
Slideshare. “Introduction to Media and Information Literacy.” Accessed June 26, 2020
https://www.slideshare.net/arnielping/formative-assessments-63667959Tools
herend Information Literacy Curriculum Guide by DepEd
Wilson, Carolyn, Grizzle, Alton, Tuazon, Ramon, Akyempong, Kwame, and Cheung, Chi-
Kim. 2011. Media and Information Literacy Curriculum for Teachers. France. United
Nations Educational Scientific and Cultural Organization.
Business topic. “Westley and Maclean Model of Communication” Accessed June 25, 2020
https://www.businesstopia.net/communication/westley-and-maclean-model-
communication
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https://www.flickr.com/photos/dailyinvention/497294952
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