Corporate Social Responsibility is a self regulatory business model that helps a company be

socially accountable to itself, its shareholders, and the public. A new era of CSR development
may eventually be sparked by this pandemic, providing excellent chances for businesses to
actively participate in a variety of CSR projects during the crisis. The pandemic has brought the
ethical component of consumer choice to focus for consumers, which is also likely to cause
consumers to switch to more responsible and prosocial consumption. Firms and organisations
appear likely to reflect these developments. The main focus of businesses and NGOs is on
providing food assistance. A fundamental and essential necessity is food. As a result, it illustrates
the primary requirement for protection during a crisis like the COVID-19 pandemic. Due to this,
businesses have mostly concentrated on working with NGOs that are involved in the collection
and distribution of food. These efforts mostly target homeless people, low-income families, and
sick people. The most recent form of aid provided by businesses and NGOs to vulnerable people
is technology support. The COVID-19 pandemic's restrictions have highlighted the digital gap,
which is preventing access to the fundamental right to education and has almost irreparably
damaged social equity. Additionally, the COVID-19 pandemic has made it imperative for job
seekers to possess digital capabilities. Last but not least, the isolation of hospital patients has
raised the need for telephone gadgets that enable family contact. In addition, companies and
NGOs are committed to delivering free courses that help increase digital skills and STEAM
abilities to assist access to the labour market for those in trouble. These efforts mostly benefited
children, teenagers, and those who were ill.

The pandemic is forcing transformation in key industries and revealing the interconnectivity of
sustainability concerns acknowledged by the SDGs. Effects of the lockdown, such as forced
home offices, forced online learning, reduced mobility, shortened working hours, etc., have
increased social structural unfairness and inequality . Their is a stronger linkages between SDGs
4, 8, 3, and 13. Though more people are now aware of the urgency with which sustainability
challenges must be resolved and the significance that balanced ecosystems have for health and
welfare, the pandemic has nonetheless created a rare chance for change. Additionally, there is
increasing push for global cooperation and innovation. Understanding how citizens, customers,
and consumers reacted—both favourably and unfavorably—to various lockout restrictions is
urgently necessary in terms of understanding customer behaviour. Changes in behaviour, such as
in visitor preferences and the shift to online buying and entertainment, may be obvious, but
subtle changes in attitudes, values, and beliefs are more likely. Similar to how Covid-19 sparked
sector, corporate, and organisational innovation, more study is required to delve into the factors
that influence efficacy and to pinpoint the improvements that will be most advantageous in the
long run.