Career in

Digital
Marketing
Tushar Jain
What is Digital
Marketing ?
• Any marketing that uses electronic devices and may
be used by marketing specialists to convey
promotional messaging and measure its impact
through your customer journey. In practice, digital
marketing typically refers to marketing campaigns
that appear on a computer, phone, tablet, or other
device. It can take many forms, including online
video, display ads, program marketing, paid social
ads and social media posts. Digital marketing is
usually compared to “traditional marketing” such as
magazine ads, billboards, and spam. Oddly,
television is typically lumped in with traditional
marketing.

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Top 12 Reason to choose Digital marketing as your career

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1. Minimum Qualification needed
• After passing class 12th, one
can enrol himself to take in
digital marketing online.
Individuals only need an
honest command of English
and a few understandings of
analytics.
2. Comfortably to learn and Practice
• As compared to other
courses, it isn’t very difficult
to learn digital marketing
online. you'll even roll in the
hay with your regular studies
or a 9 to 5 job.
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3. No Need for Technical Knowledge
• Stepping into the digital marketing world doesn’t ask
for technical knowledge. It doesn’t ask you to possess a
BCA degree either. It requires just basic knowledge of
English and analytics.
4. Cost-Efficient
• Digital Marketing Certifications are the only way to
learn Digital Marketing online in a budget-friendly
manner. As many institutes are providing digital
marketing courses at an inexpensive price, you'll
acquire many skills relevant to the present field without
spending a ton of money.
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 5. Increase the market value 6. Flexible Working Hours

• According to digital marketing trends, there is a big demand and supply gap in
digital marketing skills.
• Another reason to learn Digital Marketing in 2022 is
that it has jobs with the most flexible working hours.
• • Skillset needed- 59 % Moreover, the Digital Marketing professionals can work
from anywhere. they only need good internet
• • Digital marketing skill supply- 19%
connectivity and that they are ready to go.
• In this case, anyone who features a digital marketing certificate can easily get
employment. Therefore, learning digital marketing in 2022 would be very
profitable.

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7. Less Crowded

A digital marketing career could be seen as a potential career

option because the digital marketing industry is less crowded. Not
many folks consider this as an option for the mainstream
profession because of the uncertainty and risks of failure. Many
also skip this without even knowing about it to its depth.

A digital marketing career is extremely competent as a profession

because not everyone chooses this career and those who choose
it are as good or bad as any other in the industry. After all, people
who plan to sustain a digital marketing career must have gone
through the learning of how this industry works. Therefore, digital
marketing being less crowded open opportunities for newcomers
also as offers tough competition amongst digital marketers.

Now that we all know this industry holds plenty of capacity for
newcomers, it means there’s consistency in the flow of new
projects, clients and opportunities. So, a digital marketing career
are often seen as a possible career option for being less crowded

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 9. Support your close
8. High Salary Jobs corporation

• The average salary of a fresher in • You can learn digital

the Digital Marketing field ranges marketing online to help
from Rs. 1.5 – 3.5 LPA. With the your family business by
increase in experience, the creating better customer
salary can hike up to 30 LPA.
relationships, brand image,
• Usually, people holding digital etc. Therefore, you should
marketing certifications have learn digital marketing in
more advanced skill sets, and 2022 for a better start
hence, get higher salaries. that's
why it’ll be a great idea to start
learning digital marketing in
2022 from the best place to
learn digital marketing.

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10. Work with reputed Brands

It allows the flow of latest clients and projects is that the reason
one gets a chance to work with many reputed brands. Working
with reputed brands is itself a promotion being the rationale
people start to trust a specific marketing agency or any marketer.

It because it offers many services, chances for getting clients to

increase. Working with reputed brands can add weight to the
profile. It makes the system more authentic and trustable
allowing more clients and new projects.

Working with reputed brands also increases career remarks, and

since of 1 bigger brand, many small brands communicate for
digital marketing services. Usually, these are content-producing
companies or companies from the design industries.

So, another reason to pursue a digital marketing career is that it

allows one to work with reputed brands which clearly state that it
has enough potential to be seen as a career the choice for
newcomers and for those who are willing to start their career in
the digital marketing industry.

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11. Huge Demand for Digital
Marketers

The most crucial part of a business is marketing. While

some may argue that development is more crucial, it is
vital to remember that there would be no product if
market research had not been conducted in the first
place.

The widespread availability of cell phones, personal

computers, and thus the internet has altered consumer
media consumption and purchasing habits. Customers
can’t be reached as effectively through traditional
marketing approaches.

Today, every company within the planet deploys digital

media marketing in some form or other, whether or not
they’re small mom-and-pop stores that use WhatsApp
as a means to communicate with their market or big
conglomerates who use Inbound Marketing, Social
Media Marketing, Email Marketing, Re-Marketing, etc
as an element of their digital strategy.

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12. Create passive income by
freelancing

The ability to pursue freelancing as an

employment option is one of the most,
if not the foremost, fantastic
advantages of digital marketing. All the
digital marketing skills are often offered
as a contract service to companies while
you’re already working at a company.

This makes for the only way to earn a

passive income and make some extra
bucks. But you’d like to check with your
company if they allow you to work as a
freelancer and then you’re good to go.

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Thank you