Mission

“to add vitality to life. We meet everyday needs for

nutrition, hygiene and personal care with brands that help
people feel good, look good and get more out of life.”

Mission Analysis

Unilever’s mission statement includes detailed information of what the

business does and must do. For example, the company adds vitality to life
through products that address consumers’ needs in nutrition, hygiene,
and personal care. In this regard, the corporate mission statement
satisfies standards that require specificity on general strategic
approaches. However, a recommendation is to enhance Unilever’s mission
statement by adding more information on how the company strategically
achieves its aims in adding vitality to consumers’ lives.
Vision

“to make sustainable living commonplace. We

believe this is the best long-term way for our
business to grow.

Vision Analysis

This vision statement puts emphasis on sustainability, especially among

consumers. The following components are notable in Unilever’s vision
statement:
1. Commonplace sustainable living
2. Best long-term way
3. Business growth
Goals

Ensuring that everyone who directly provides goods and services to

the company earns at least a living wage or income, by 2030.

Spending €2 billion annually with suppliers owned and managed by

people from under-represented groups, by 2025.

Pioneering new employment models for employees and equipping

10 million young people with essential skills to prepare for job
opportunities, by 2030
 STAKEHOLDERS
Internal External
COLLEAGUES BUSINESS CUSTOMERS COMMUNITIES
PARTNERS SUPPLY CHAIN POLICYMAKERS NGOs, IGOs,
EMPLOYEES AND THEIR ACTIVISTS, CIVIL RIGHTS
REPRESENTATIVES DEFENDERS AND OTHER EXPERTS
INDUSTRY PEERS EXPERTS ACADEMIA AND SCIENCE
ACADEMIA AND SCIENCE POTENTIAL INVESTORS
INVESTORS
MEDIA COVERAGE
PRESS RELEASE
SOCIAL MEDIA COVERAGE
REVIEWS
COMMUNICATION WITH REGULATORY
BODIES
COMPETITOR ANALYSIS
COMMUNICATION
BIFURCATION
Recommendations
HUL should increase updates concerning products on the social networks to
interact with clients across the globe. Research shows that the use of social
networks has increased tremendously over the past decade. As such, the
firm is capable of interacting with clients from large geographical stretch.
Besides, the firm should also minimize the number of celebrities in
promotion campaigns.
From the reviews, we can suggest that communication with employees
(internal stakeholders) can be improvised by transparent and better
communication.
We can infer from the CSR activities that the corporation can link to
additional areas where social upliftment is required. For example: Women
Empowerment & Employee Welfare.
CSR ACTIVITIES
CSR of HUL: Empowering communities through Prabhat:

Project Prabhat is a community development initiative under

CSR of Hindustan Unilever Limited, which aims at creating
sustainable and inclusive communities around the Company’s
sites.
By doing so, it is contributing toward a fairer and more socially
and environmentally inclusive world, while using Company’s
scale for good.
Hindustan Unilever spends Rs. 157 Cr on SDGs projects in
FY 2022

HUL has spent R. 157.58 crores (previous year: Rs 164 crore) on

Corporate Social Responsibility (CSR), following the Companies Act, 2013
on sustainable development and program on empowerment of
communities, reaching out to thousands of beneficiaries in the process.
The excess amount spent for the financial year was Rs. 1.30 Crore.
THANK
YOU
Presented By:
Rishabh Rathore
(N20211059)