Analysis of communication process

Analysis of receiver’s response processes

Identifying the Target Audience response
Market Segments we search for clients who have comparative necessities and needs in this way
address market portions of sports product that can be reached by means of a similar essential
correspondence technique. To determine the response and queries of the visitors by their area,
age as well hobbies. The more we as a marketer find the best with right demographics more
effectively we will serve them.

Demographics
Responses and queries consisted of students and sports oriented people between 18 and 28 years
of age. Moreover, both the genders are interested in athletic wear.

Hobbies and activities

The specific interested people are interested in hobbies and activities such as Outdoor games,
jogging, Pets etc.

Associations with athletes

When asked what comes to the minds upon hearing the sports personality majority of them
thinks about his/her achievements and lifestyle. Usually their influence in their respective
category makes followers or audience to make up their mind to buy the product which influence
by him/her. So reviews of them are really important for our product.

Analysis of source, channel and message factor

Source, Message, Channels
In analysis of our organizations products is itself a source of information regarding our brands.
We are delivering our message using social media. So considering the geographic region where
we will find more traffic in Pakistan cites like Karachi and Lahore. We have delivered our
massage using words with the combination of brand name and logo.
So that our target audience will understand what we trying to deliver to them in most accurate
way possible. As we know internet is both the combination of non-personnel and personnel
channels so we are using social media apps like Facebook, Instagram do promote your ads
towards the target audience, we are also interacting with our customers to answer their quires on
the same platform. Good repute and best customer satisfaction levels generate positive word of
mouth to create successful buzz marketing. The media platform analysis where we catch more
traffic of visitors in less expensive ways. Instagram is more visual than Facebook, the dynamics
design and overall good presentation of our message fits well in it. The interactions and positive
feedback of reviews makes our product considered to be more in considerations of buyers as well
potential customers.
Establishing communication goals and objectives
Advertising
Objectives: To reach large number of targeted customers. Build a strong brand image and
educate the population about the new quality product with special deals and price.
Audience: Athletes, sportsman from Pakistan and other countries including USA, Canada, UAE.
Even a common men/woman. Groups, companies, teams participating in any sports related
events.
Timing: Mostly depends upon budget. At least campaign is for next six months
Tools/media: Social media (Facebook, Instagram, YouTube, twitter,)

Sales Promotions
Objectives: will use price and others deals like (buy in get one free) in case of low response or to
attract more people.
Audience: All targeted audience, mostly in Pakistani market.
Timing: Depends upon the situation and demand from people.
Tools/media: Discount vouchers, coupons, First order offer, direct messages to customers,
social media ads and posts.

Public Relations
Objectives: educate, inform and create a positive brand image for our top quality and cheap
shoes in peoples mind.
Audience: Local and international customers. Depending upon the need and requirement.
Timing: continuing, especially during major sports event and huge promotions.
Tools/media: through social media, word of mouth etc.

Cause Marketing
Objectives: To provide needy and poor people shoes free of cost and promote such activities
in the society so that others will follow.
Audience: nonprofit charity organizations, homeless people, children’s etc.
Timing: according to the season and time of the year mostly during winters and summers.
Tools/media: includes charity organizations, social media for spreading awareness, shelter
homes etc.
Direct Marketing
Objectives: maintain large number of customers, building customer loyalty and re-
establishing customer relationship and loyalty.
Audience: Local, regional, national and international also includes teenagers, adults and seniors.
Timing: continuing, End of every year.
Tools/media: direct mails, messages.

Internet
Objectives: sell on internet, provide information regarding product and brand, and communicate
on internet and public relation activities.
Audience: All audience interested in buying top quality shoes in cheap price.
Timing: Ongoing, updated frequently over time.
Tools/media: social media (Facebook, Instagram, twitter), website.
Setting smart Communication objectives
Specific
The communication message for the targeted audience to convey our message on online
platforms to cater large no of audience within effective advertisement on social platforms and
influences for the sports product we selling.
Measurable
The customers age as well awareness of physical activities criteria to acknowledge our product
with sports interest
 Total customers and potential customers
 Our social media page design would be user friendly to shop
Achievable
E store/page visitors and customers wiliness to checkout our product and make their query and
sales successfully done by 50% of our stock within 6 months is achievable through social media
advertising
Relevant
The relevant approach of our customers using our products that offering our products promotions
that makes more easily decision and effectively will win their loyalty in online delivering at door
step as well pandemic situations
Time bound
The establishing of our objectives of communication based to be completed within six months.
The delivering of budget in influences of sports athletes.
 Target market of customers
 Cost effective and high productivity in communication of our message
 No of visitors at our page per day