A STUDY ON BUYING BEHAVIOUR OF WORKING

WOMEN TOWARDS TWO-WHEELERS IN

TIRUCHIRAPPALLI.

Project submitted to the Bharathidasan University, Tiruchirappalli

in partial fulfilment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
A. SANTHOSH
D. No. 21PBA201

Under the Guidance of

Dr. P. MARIAPPAN, MSc, MBA, MPhil [Mgt], PGDOR,
PhD [Management], PhD [Mathematics].,

ST. JOSEPH’S INSTITUTE OF MANAGEMENT

A Jesuit Business School
St. Joseph’s College (Autonomous)
Tiruchirappalli - 620 002, India
AUGUST 2022

1
 DECLARATION

I, A. Santhosh hereby declare that the project entitled “A Study on Buying Behaviour Of

Working Women Towards Two-Wheelers In Tiruchirappalli” is a bonafide record of research

work done by me under the supervision of Dr. P.Mariappan, Associate Professor, St.

Joseph’s Institute of Management, St. Joseph’s College (Autonomous), Tiruchirappalli

District - 620 002, Tamil Nadu, India, for the PG Programme in MBA at St. Joseph’s Institute

of Management, St. Joseph’s College (Autonomous), Tiruchirappalli. I further declare that

this work has not been previously formed the basis for the award of any degree, diploma,

associate-ship or other similar title.

Place: Tiruchirappalli - 2 Signature

Date: Name: A. Santhosh

2
 CERTIFICATE

This is to certify that the project entitled “A Study on Buying Behaviour of Working Women

Towards Two-Wheelers In Tiruchirappalli.” is a record of research work done by Mr

A.Santhosh (D. No.21PBA201 during 2021-2023 at St. Joseph’s Institute of Management,

St. Joseph’s College (Autonomous), Tiruchirappalli - 620 002, Tamil Nadu, India, and that

this project has not been previously formed the basis for the award of any degree, diploma,

associateship, fellowship or any other similar title to anyone and that the project represent

entirely an independent work on the part of the candidate.

Dr P Mariappan Dr. P Jega Patrick Rev. Dr. P. Paulraj, SJ

Project Guide Dean, Academics Director

Place: Tiruchirappalli – 2

Date:

3
 ACKNOWLEDGEMENT
It’s a great time to show my gratitude; I thank God Almighty, the ultimate source of
everything for his showers of blessings in succeeding in my project work.

My sincere thanks to my Educational Institution which has moulded me to obtain the

knowledge and confidence to complete this project. My deep gratitude and thanks to our
Director, Rev. Dr. P. Paulraj SJ, St. Joseph’s Institute of Management, Tiruchirappalli, and
Dr. P. Jega Patrick, Dean-Academics for providing such a great platform that helps me
produce a nice and valuable project.

Sincere thanks to my faculty guide Dr. P. Mariappan. Associate Professor for

cheering up and guiding in all walks throughout the completion of this project.

Thanks to the faculty members of St. Joseph’s Institute of Management for their great and
continuous support.

Thanks to my lovable family, friends, and other personnel for their motivation, support, and
confidence in me throughout the success of this project.

4
Abstract: This research is based on the buying behaviour of working women towards Two-
wheelers in Tiruchirappalli. The purpose of this study is to discover the characteristics that
play a significant effect in working women's buying behaviour while purchasing two-
wheelers. The study's major goal is to figure out how satisfied working women are with two-
wheelers and to figure out what problems they confront. To determine the factors that
influence a consumer's decision to buy a two-wheeler. To investigate client satisfaction with
two-wheelers. To forecast working women's purchase behaviour for the future year, with a
focus on two-wheelers. This research sets the stage for more exploration. The current study
examines recent relevant studies, and it uncovers a research gap that has not been addressed
in any of the earlier investigations. As a result, the questionnaire is well constructed, and the
97 respondents are distributed throughout Tiruchirappalli's local bodies. The information
gathered is used to conduct the analysis. Crosstab, One-way Anova, t-test, Correlation, and
pivot tables are used to increase comprehension and interpretation. The study shows a
correlation between the elements that influence working women's purchase behaviour when it
comes to two-wheelers. The findings are provided in light of the study's objectives.
Key words:

Two Wheelers, Purchasing Behaviour of Women, Customer Expectation, Automobile

Industry

5
 CONTENTS

Chapter Title Page

Title page 01

Declaration 02

Certificate page 2 03

Acknowledgement 04

Abstract 05

Contents 06

List of tables 07

List of Charts 08

Introduction to the Study and Profile of the Industry &

I 10
the Company

II Review of Literature 15

III Research Methodology 20

IV Data Analysis and Interpretation 23

V Findings, Recommendations and Conclusion 45

References 47

Appendix: 48

1. Questionnaire

6
 List of Tables

Table
No Tittle Pg. No
Percentage based on Age of Female respondents
4.1  24

Percentage based on Having Two-wheeler

4.2  25

Percentage based on Daily Traveling Time

4.3  26

Percentage based on two-wheeler preference among working women

4.4  27

Percentage based on two-wheeler brand awareness among working women

4.5  29
Percentage based on factors influence to buy two-wheeler among working
4.6 women  31
Percentage based on forecast the purchase level of two-wheeler by
4.7 working women  33
Percentage based on buying preference of Electrical bike by working
4.8 women  34

Age wise comparison with Having Two-wheeler

4.9  35

Age wise comparison with Daily Traveling Time

4.10  36

Age wise comparison with prefer to travel by two-wheeler

4.11  37

Age wise comparison with Buying Preference of Electrical Bikes

4.12  38

Age wise comparison with aware of the variant features of two-wheeler

4.13  39
T- Test for Age and Working women Buying preference towards two-
4.14 wheeler  40

T- Test for Age and Fuel usage level reduce during hike in petrol price
4.15  41

Anova test for Age and people opinion

4.16  42

Chi-Square for Age and Strong preference to travel by Two-wheeler

4.17  43

7
 List of Charts

Chart
No Tittle Pg. No

Percentage based on Age of Female respondents

4.1  24

Percentage based on Having Two-wheeler

4.2  25

Percentage based on Daily Traveling Time

4.3  26

Percentage based on two-wheeler preference among working women

4.4  28

Percentage based on two-wheeler brand awareness among working women

4.5  30

Percentage based on factors influence to buy two-wheeler among working

women
4.6  32

Percentage based on forecast the purchase level of two-wheeler by

working women
4.7  33

Percentage based on buying preference of Electrical bike by working

women
4.8  34

8
 CHAPTER -1

INTRODUCTION

9
 Chapter- I

1.1 Introduction:
The automobile industry has been damaged by regular lockdowns, job losses, and lost
income. Consumers and marketers are taking a wait-and-see approach. The Indian two-
wheeler business is second only to the mobile and television manufacturing industries in
terms of new models and product upgrades, inventive marketing methods, and celebrity
endorsements. Consumer expectations are rising, and they are becoming more demanding.
Even if they can afford a four-wheeler, most men and women prefer to commute by two-
wheeler since it is more convenient. Today's women are not only cognitively strong, but also
financially strong. They have their own aspirations and expectations, which are obviously
different from those of their male counterparts. They don't want to be reliant on anyone for
their mobility. They strive to be self-sufficient. They have the ability to roam at their leisure
when they own a two-wheeler. Women's awareness has only grown as their educational
levels have risen. Women now have their own opinions on brands and express them openly
and boldly, whereas brand awareness and knowledge were once relegated to the male sphere.
The most significant benefit of picking a scooter is that it is significantly easier to travel,
operate, and park anyplace. Scooters and mopeds are easy to ride because most Indians
learned to ride a bike as children, so learning to ride a scooter or moped is merely an upgrade.
Every year, the number of female two-wheeler users rises, as more women pursue higher
education and more women take up careers. A two-wheeler lowers reliance on public
transportation, and owning a two-wheeler allows the user to travel independently.

This study is based on how working women are using two-wheelers in this pandemic, and
they desire to travel with the special offer currently being offered by the Tamil Nadu
government. and how does the price of petrol affect their vehicle usage? And what is the
current state of working women's desire in purchasing a two-wheeler? They are more
interested in buying what kind of vehicle now and they are aware of the information
regarding vehicles? This project explains the responses to the questions using data from 97
working women in Tiruchirappalli's city municipal corporation, and then forecasts working
women's purchase behaviour in the following years based on features, price, style, and brand.

10
1.2 Concepts and Definitions:
In India, the two-wheeler segment has experienced one of the most impressive levels of
growth in the automobile sector. In recent years, the Indian two-wheeler market has seen
tremendous transformation, with fashionable, fuel-efficient, and environmentally friendly
two-wheelers gaining appeal. Furthermore, markets in Asia, Africa, the Middle East, South
America, and even portions of Europe are gradually emerging as new markets for Indian two-
wheelers, demonstrating their increased size and technological proficiency. Vehicles are
recognized as a mode of logistics and transportation, a source of livelihood, and even a
symbol of riches and luxury. Women have an important part in society's household and social
economic life. Women are playing a larger part in decision-making as a result of increased
literacy, assertiveness, independent income, and a larger position in the family. The study
aims to determine the factors that influence working women's purchasing decisions when it
comes to two-wheelers. The study also revealed that the respondents were dealing with issues
such as frequent breakdowns and limited mileage.

1.2.1 Consumer buying behaviour:

The study of individuals, groups, or organizations, as well as all behaviours involved
with the purchase, use, and disposal of products and services, is known as consumer
behaviour. Consumer behaviour refers to how a person's emotions, attitudes, and preferences
influence their purchasing decisions.

1.2.2 Brand:
A unique and identifiable symbol, association, name, or brand mark that distinguishes
rival items. Buyers and users of the brand have a long-term engagement with it. To boost a
brand's popularity among the public, it must always give value, and that value must be
defined in terms of customers.

1.2.3 Brand Awareness:

Brand awareness is the most important component for brand success. Brand awareness
is the customer’s ability to identify or recognize or recall the brand. It is measured as the
proportion of customers which has prior knowledge of the brand. It is also measured by two
distinct measures; brand recognition or brand recall.

11
1.2.4 Two-wheeler industry India:
India is the largest two-wheeler manufacturer in the world. The two-wheeler sector
contributes to 7% of manufacturing GDP in India. It also contributes to 2% of GST revenues.
It is estimated that India has around 190 million two-wheelers. At present two-wheeler
production accounts for more than 80% of total automotive production in India. Indian two-
wheeler producers have more than 25 million units of installed production capacity. The two-
wheeler market consists primarily of the motorcycle and scooter segments.

1.2.5 List of 10 Scooters:

Name of
S. No Scooter Company Name Country
1 Honda Activa Honda Motor Japan
Suzuki Access Suzuki Automobile
2 Japan
3 TVS Ntorq 125 TVS Motor India
4 TVS Jupiter TVS Motor India
5 Honda Dio Honda Motor Japan
6 Yamaha Fascino Yamaha Motor Japan
7 Honda Grazia Honda Motor Japan
8 Hero Pleasure Hero MotoCorp India
9 Piaggio Vespa Piaggio Italy
10 Yamaha Ray ZR Yamaha Motor Japan

1.4 Scope of the Study:

This study will give an outcome with the fine detail of consumer behaviour. In order to
develop the customer, support the study will goes in the flow consumer centric related study.
Evolving of the medium of transport is consecutively rising so it will give an understanding
concept on the idea of subscribers to develop the Automobile Industry.

12
1.5 Limitations of the study
⮚ The working women in this study they are afraid to share data.
⮚ Everyone in the hamlet was curious about what I was doing and why I was doing it.

⮚ This study is taken during the covid pandemic situation so the period of the study is
confined to a month.

1.6 Area of Study:

Area of study is just the field where the study is done with which region of people.
Choosing respondents from which region is called as area of study. For this study the
researcher had chosen the area of study as Tiruchirappalli.

1.7 Population:
Population of research is nothing but the respondents used for this study. This
population had been chosen by the researcher according to the study. For this study the
working women among Tiruchirappalli had been chosen.97 people used this study.

1.8 Time Frame:

The duration of the study and the total process is meant as a time frame. This can be
fixed for any period according to the need of the study. This study has been done in the
duration of December 2021 to January 2022. The duration of two months had been chosen by
the researcher.

1.9 Sampling:

Sampling is just a collection of data from selected of people from a larger population.
Sampling size can be decided by the research according to his Study ideas. This sampling
size may give impact on the output of the so the research should be careful on choosing the
respondent groups.

• Sample size: The sample size is restricted to 75-120 respondents.

• Sampling method: non-Probability convenience sampling method has

been adopted for the purpose of this study

13
 CHAPTER 2

REVIEW OF LITERATURE

14
Review of Literature:

2.1. Introduction:
This chapter is about the information collected from various research studies that was done

with a topic similar to my study. They were gathered from the year 2006 to 2020.

The study focused on the automobile sector and brand awareness among consumers.
Working women's purchase behaviour toward two-wheelers is the most important aspect of
the study. The study is based on conclusions about the research topic gathered from research
papers. This section includes a review of research articles, a book review, a thesis review, and
a survey of additional related published or unpublished material on the subject. The current
study's focus is on the two-wheeler industry and its impact on various groups or sectors of the
economy. We are observing a progression of changes in style and price features in two-
wheelers in the twenty-first century. As technology progresses and businesses strive to
expand to increase the value of their services, market stability is becoming a thing of the past.
The current study aims to comprehend the growth of the two-wheeler industry, its economic
implications, identify factors influencing two-wheeler customer (working women) behaviour,
consumer responses, and how two-wheeler industry sales practises have influenced the
overall economic growth of service sectors in particular and the economy in general.

1. V. Athulya & Dr. M. Ramya (2020) titled ``Women own a two-wheeler for their personal
convenience, according to "A Study on Women's Preference for two-Wheeler Brands with
Special Reference to Calicut City." Product features, price, credit facility, and brand all had a
significant impact on purchasing behaviour. In Calicut, Suzuki Access is the most popular
brand, followed by Honda and Vespa. According to the findings, ladies own a two-wheeler
for their personal convenience.

2. Dr. R. Gopi and A. Angel (2017) in their research paper Women in Udumalpet prefer to
possess a scooter for their mobility, according to the report. A variety of factors influence
purchasing behaviour, including age, occupation, family members, family income, and so on.
Style, acceleration, riding comfort, and pricing were all major factors that drew customers in.
The most essential element was riding comfort, which was followed by style, pricing, and
acceleration.

15
 3.K. P Najeemudeen, and N. Panchanatham (2016) “Sources Of information for Two-
Wheeler Purchase: An Analytical Research based on Malappuram District of Kerala"
emphasizes how aware and reasonable today's buyers are. They use technology to gain access
to information. Customers are less affected by television commercials and are more
concerned with the product's quality and performance. According to the study, product
customers are the best brand ambassadors for the product because prospective consumers
frequently consult them before making purchases. Celebrity-endorsed self-promotional
television commercials no longer have much of an impact on the consumer's thinking.

4.Saraswathi S. (2008) On 100 samples of different two-wheeler buyers from Hyderabad

and Secunderabad, the consumer satisfaction with post-sales service was examined. Part I of
the study focused on consumer perceptions of post-sale service, while Part II focused on
respondents' rankings and satisfaction indexes for post-sale service in the two-wheeler
vehicle business. For various dimensions, the study discovered moderate mean values. As a
result, it was recommended that manufacturers/dealers employ extremely valuable service
personnel in the specific problem areas, namely, specialised skills, contentment after the test
ride, and service quality. Zamazalová (2008) discussed the important variables that influence
customer satisfaction as well as how to assess it. Product (in terms of quality, availability, and
other variables); price (easy payment conditions and other factors); services; distribution; and
a product's image, which is utilized for product differentiation, gaining a competitive
advantage, removing barriers to switching, and giving consumer pleasure. According to a
thorough assessment of the literature, product/service quality, perceived value, and customer
satisfaction are all significantly linked to customer satisfaction and behavioural intentions in
the products and services market.

5.A. Anandalakshmy & Dr. K. Brindha (2017) Consumers' expectations and satisfaction
are met when high quality items are provided at accessible costs, according to Women's
Preference of Two Wheelers with Special Reference to Coimbatore City. Consumer
preferences are heavily influenced by the brand. Mileage, resale value, ease of operation, low
spare parts, and the availability of a loan or instalment plan all influence purchasing
decisions.

16
6.Phadtare, (2012) in his book "Marketing of Two-Wheelers in Liberalized India" highlights
the two-wheeler sector in India, which has now expanded to include all aspects of the
transition from a seller to a buyer's market. The book delves into the concerns and problems
surrounding product mix, target segments, technological level, and the environment in great
detail. A total of 23 criteria are rated in relation to aspirant male and female attractions
toward experienced male and female. A comparison of the kind of services provided by three
different types of specialist groups is performed. Approaches to improving products and
services are discussed. Simple tools were used to define and develop dyadic models, feature
mapping, and assessment criteria for an objective and systematic selection of dealers. The
subjective modern changes prone to occur will be customer based, maker based, dealer based
and environment based.

7. Lenon G Schiffman & Leslie Lazar Kanuk, (2006) in the book „Consumer Behaviour‟
have recommended customer behaviour as individual varies as from group. The buying
decision made by a family is not the same as the purchase decision made by an individual.
The authors talked about the various aspects that influence a buyer's purchase decision. The
book focused on the family life cycle and the unique needs of customers at various periods of
the life cycle. The family decision-making process is discussed as a collective decision-
making process, and market segmentation based on family need hierarchy is recommended.
A Simple Model of Consumer Decision Making is used to explain the interrelationships
between consumer behaviour themes throughout the book. In the first chapter, a concise
structural framework is offered to aid comprehension and implementation of consumer
behaviour principles to marketing strategy.

8.Dr. Kerav Pandya, (2011) has elaborated the Indian two-wheeler industry with special
reference to motorcycle users in his book “Consumer Behaviour in Two-wheeler Industry”.
In India, the majority of people who utilize private transportation rely on two-wheelers since
they are more convenient, have less traffic problems, are less expensive than four-wheelers,
and have lower operating and maintenance costs. A huge number of Indian and foreign
players compete for market share in the two-wheeler business. They concentrate on consumer
psychology in order to provide the necessary features in two-wheelers, to develop their
marketing, and to find better ways to communicate with customers. This book provides the

17
results of a study into the consumer behaviour of Gujarati motorbike riders. India, to be
precise. Various statistical tools were used to conduct extensive data analysis. Consumer’s
value certain elements and features of motorcycles more than others, according to the study.
The book aids two-wheeler marketers by providing a better understanding of the behaviour of
motorbike riders in emerging nations such as India.

9. Sharma (2016) focuses on the market share of major two-wheeler brands in Jaipur, as well
as identifying the market leader among major two-wheeler brands such as Hero Moto Corp,
Honda, TVS, and Bajaj. Customers have an inclination to purchase a two-wheeler, according
to the scholar, before they decide to get a vehicle. The author has attempted to summarize a
few of the factors that individuals consider before making a purchase. The review reveals the
various options a consumer considers when purchasing a two-wheeler, however the decision
is based on various factors such as product qualities, price, finance help, and brand.
According to the findings, Hero Moto Corp is the most popular motorcycle brand in Jaipur
city followed by Honda, TVS and Bajaj.

10.Dr. V Devaki Nandini (2018) in the research work title "A study on customer preference
towards two wheelers in Coimbatore city" found that the majority of people use two wheelers
to go to work and that most journeys are fewer than 20 miles, creating a big market
opportunity for e-bikes. According to the publication, most people would prefer a two-
wheeler over a four-wheeler due to cost considerations.

18
 CHAPTER 3

RESEARCH METHODOLOGY

19
Research Methodology:

3.1 Introduction:
The procedures or techniques used to find, select, process, and analyse information
about a topic are referred to as research methodology. To find the answers to the
questionnaires, this survey used a primary data method. The analytics feedback consists of 20
questions designed utilising a direct interview method from customers to learn about working
women's preferences and two-wheeler purchasing behaviour.

This phase of the research process covered the literature gap, study objectives, hypotheses,
sample design, data collection, and data analysis. In order to position and achieve the desired
research and data analysis methodologies utilised in this empirical study's objectives, the
approach used in this study was carefully and methodically created.

The information required for the preparation of the report is collected through sources.

• Primary data

3.1.1 Primary data:

The data is collected through questionnaires, which forms the major part.

3.1.2 Methods of Collecting Data:

The collection of information is referred to as the primary method. There are
various methods in which primary data can be adopted and thus can be broadly classified as
survey method and experimental methods.

3.1.3 Survey method:

A research technique in which information is gathered from people through the use
of surveys or questionnaires.

20
3.2 Objectives of the study:
The goal of this study was to determine the theoretical and empirical validity of antecedents
of working women knowledge and perception when it came to purchasing two-wheelers.

*To find out working women consumer preference to buy two-wheelers.

*To find out the awareness about the various brands, price, features.

*To study about factors, influence of buying two-wheelers among working women

*To forecast the buying behaviour of working women in specific to

two-wheelers for the upcoming year.

3.3 Sampling:
An integral component of research design is the sampling plan. Specifically,

it addresses three

questions:

• Whom to survey (The Sampling Unit)

• How many to survey (The Sampling Size)

• How to select them (The Sampling Procedure)

Sampling units: Working women.

Sampling size: 97

Sampling procedure: Random Sampling

21
3.4 Tools used for Analysis:
• Chi-Square
• Standard Deviation
• T-Test
• ANOVA Test
• Cross tabs

3.5 Hypothesis:
To know the significant difference between variables by testing them, the following

hypothesis has been tested.

H0: There is no significant relationship between Price and the Buying behavior of Two-
wheelers among working women.

H1: There is significant relationship between Price and the Buying behavior of two-wheeler
among working women

H0: There is no significant relationship between the Free scheme and the Buying behavior of
two-wheelers among working women.

H1: There is significant relationship between Free scheme and the Buying behavior of two-
wheeler among working women

H0: There is no significant relationship between Petrol price and the Buying behavior of two-
wheelers among working women.

H1: There is significant relationship between Petrol price and the Buying behavior of two-
wheeler among working women

22
 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

23
 Table 4.1

Percentage based on Age of Female respondents

Age Frequency Percent

18-25 26 26.8%

26-33 29 29.9%
34-41 32 33.0%
42-49 9 9.3%
50above 1 1.0%
Total 97 100.0%

Source: Primary Data

Interpretation: From the table 4.1, 33% of the female respondents age lies between (34-41)
and 29.9% of the female respondents age lies between (26-33) and 9.3% of the female
respondents age lies between (42-49) and 1% of the female respondents age lies between
50above.

Chart 4.1
Percentage based on Age of Female respondents

24
 Age
35

30

25

20

15

10

0
18-25 26-33 34-41 42-49 50above

Table 4.2
Percentage based on Having Two-wheeler

Having Two-wheeler Frequency Percent

No
4 4.1
Maybe
13 13.4
Yes
80 82.5
Total
97 100.0
Source: Primary Data
Interpretation: From the table 4.2, 80 female respondents own a two-wheeler, 13 female
respondents are considering purchasing a two-wheeler in the coming year, and 4 female
respondents do not own a two-wheeler.

Chart 4.2
Percentage based on Having Two-wheeler

25
 Having Two-wheeler
90

80

70

60

50

40

30

20

10

0
No Maybe Yes

Table 4.3
Percentage based on Daily Traveling Time

Daily Traveling Time Frequency Percent

15-30min 35 36.1
35-45min 37 38.1
46-60min 17 17.5
65-90min 5 5.2
91min above 3 3.1
Total 97 100.0
Source: Primary Data

Interpretation: From the table 4.3, 37 female respondents' daily travelling time ranges from
35 to 45 minutes, 35 female respondents' daily travelling time ranges from 15 to 30 minutes,
17 female respondents' daily travelling time ranges from 46 to 60 minutes, 5 female
respondents' daily travelling time ranges from 65 to 90 minutes, and 3 female respondents'
daily travelling time ranges from 65 to 90 minutes (above 91 minutes). As a result, 38.1 % of
women spend 35-45 minutes per day travelling.

26
 Chart 4.3
Percentage based on Daily Traveling Time

Daily Traveling Time

45

40

35

30

25

20

15

10

0
1 2 3 4 5

Table 4.4
Percentage based on two-wheeler preference among working women

Strongly Strongly
Preference Disagree Neutral Agree Total
Disagree Agree

I prefer to travel by two-

5 2 5 31 54 97
wheeler. (P1)

Percent% 5.2 2.1 5.2 32 55.7 100

I prefer to travel by two-

wheeler, rather than by 4 4 12 46 31 97
car or bus. (P2)

Percent% 4.1 4.1 12.4 47.4 32 100

27
 It is easy and
comfortable to drive a 6 2 17 41 31 97
two-wheeler. (P3)

Percent% 6.2 2.1 17.5 42.3 32 100

Owning a two-wheeler
helps me travel 6 1 41 25 24 97
anywhere. (P4)
Percent% 6.2 1 42.3 25.8 24.7 100

My family accepted me
travelling in a two- 6 5 6 38 42 97
wheeler. (P5)

Percent% 6.2 5.2 6.2 39.2 43.3 100

Overall Total 27 14 81 181 182 485
Overall Percent% 5.58 2.9 16.72 37.34 37.54 100

Source: Primary Data

Interpretation: From the table 4.4, Out of 97 female respondents, 55.5 % strongly agree to
travel by two-wheeler, 47.4% agree to travel by two-wheeler rather than car or bus, 42.3 %
agree that driving a two-wheeler is easy and comfortable, 

42.3 % are undecided (Neutral). Having a two-wheeler helps them to travel anyplace, and
43.3 % of their family members approve (strongly agree) that they should drive a two-
wheeler.

Working women strongly prefer to own a two-wheeler, according to their responses.

Chart 4.4
Percentage based on two-wheeler preference among working women

28
 Overall preference
Strongly Disagree Disagree Neutral Agree Strongly Agree

55.7
54

47.4
46.0

43.3
42.3

42.3
41.0

42
41

39.2
38.0
32.0
31.0

32

32
31

31

25.8
25.0

24.7
24
17.5
17
12.4
12

6.2
6.2

6.2

6.2
6.0

6.0

6.0
5.2

5.2
5.2

5.0
5.0

6
4.1
4.1
4.0
4.0
5

2.1

2.1
2.0

2.0

1.0

1.0

P1 P er c en t % P2 P er c en t % P3 P er c en t % P4 P er c en t % P5 P er c en t %

Table 4.5
Percentage based on two-wheeler brand awareness among working women

Strongly Strongly
Brand awareness Disagree Neutral Agree Total
Disagree Agree

I am aware of the variant

features of my two- 6 20 30 20 21 97
wheeler. (A1)
Percent% 6.2 20.6 30.9 20.6 21.6 100

29
 I have purchased a two-
wheeler on others' 6 27 11 39 14 97
suggestions. (A2)

Percent% 6.2 27.8 11.3 40.2 14.4 100

I am aware of other two-

wheelers in the industry. 4 51 12 19 11 97
(A3)

Percent% 4.1 52.6 12.4 19.6 11.3 100

I prefer price over brand.

5 5 12 47 28 97
(A4)

Percent% 5.2 5.2 12.4 48.5 28.9 100

I give importance to
5 1 8 36 47 97
mileage. (A5)

Percent% 5.2 1.0 8.2 37.1 48.5 100

Source: Primary Data

Interpretation: From table 3.5, based on two-wheeler brand awareness. Out of 97 female
respondents, 30.9 % are neutrally aware of their two- wheeler's features, 40.2 % agree to
purchase a two-wheeler based on others' recommendations, 52.6 % disagree aware of other
two-wheelers in the industry, 48.5 % agree to prefer price over brand, and 48.5 strongly agree
to give more importance to mileage, indicating that working women value price and mileage.

According to their comments, the majority of working women are unaware of the brand.

Chart 4.5
Percentage based on two-wheeler brand awareness among working women

30
 brand awareness
Disagree Neutral Agree Strongly Agree
36.1
35

28.9

27.8
28

27

22.7
22.7
22
22
20.6
20
15.5
15

12.4

11.3

11.3
12

10.3

10.3
11

11
10

10

9.3
9.3
8.2

9
9

8.1
8

8
6.2

6.2

5.2
5.2

6
5

A1 P er c en t % A2 P er c en t % A3 P er c en t % A4 P er c en t % A5 P er c en t %

Table 4.6
Percentage based on factors influence to buy two-wheeler among working women

Strongly Strongly
Factors Influence Disagree Neutral Agree Total
Disagree Agree

I reduced fuel usage due

to the hike in petrol price. 5 30 12 35 15 97
(FI1)

31
 Percent% 5.2 30.9 12.4 36.1 15.5 100

I like to travel on a
government bus (no fare). 8 53 20 10 6 97
(FI2)

Percent% 8.2 54.6 20.6 10.3 6.2 100

Free schemes and petrol

prices affected my usage of 6 42 11 28 10 97
two-wheelers. (FI3)

Percent% 6.2 43.3 11.3 28.9 10.3 100

I used the discounting
scheme provided by the
8 60 9 9 11 97
government to purchase a
two-wheeler. (FI4)
Percent% 8.1 62.0 9.3 9.3 11.3 100

I strongly prefer to travel

5 21 22 22 27 97
only by two-wheeler. (FI5)

Percent% 5.2 21.6 22.7 22.7 27.8 100

Source: Primary Data

Interpretation: From the table 3.6, based on factor influence to buy a two-wheeler. Out of
97 female respondents, 36.1 % agree to reduced fuel usage due to hike in petrol price, while
30.9 % disagree, so it is literally affecting the usage of two-wheelers, 54.6 % are not
interested(disagree) to travel in government bus without fare, 43.3 % disagree the statement
of Free schemes and petrol prices affected their usage of two-wheelers, so these factors are
not harmed. 62.0 % women did not use the government's discounting scheme to buy a two-
wheeler, and 27.8% firmly agree to commute only by two-wheeler.
Chart 4.6
Percentage based on factors influence to buy two-wheeler among working women

32
 Factors infl uence
Disagree Neutral Agree Strongly Agree

36.1
35

28.9

27.8
28

27

22.7
22.7
22
22
20.6
20
15.5
15

12.4

11.3
11.3
12

10.3

10.3
11

11
10

10

9.3
9.3
8.2

8.1
9
9
8

8
6.2

6.2
5.2

5.2
6

6
5

5
A1 P er c en t % A2 P er c en t % A3 P er c en t % A4 P er c en t % A5 P er c en t %

Table 4.7
Percentage based on forecast the purchase level of two-wheeler by working women

I have urge to purchase the newly

launched advanced two-wheeler Frequency Percent
Strongly Disagree 6 6.2
Disagree 8 8.2
Neutral 15 15.5
Agree 37 38.1
Strongly Agree 31 32.0
Total 97 100.0

33
Source: Primary Data
Interpretation: From table 4.7, based on the forecast the selling level of two-wheelers by
working women. Out of 97 female respondents, 70.0% (38.1 % +32.0%) are interested in
buying a newly launched advanced two-wheeler.
Chart 4.7
Percentage based on forecast the purchase level of two-wheeler by working women

purchase level of two-wheeler by working

women
45
40
35
30
25
20
15
10
5
0
Strongly Disagree Neutral Agree Strongly Agree
Disagree

Table 4.8
Percentage based on buying preference of Electrical bike by working women

 Buying preference of
Frequency Percent
Electrical bike
No
25 25.8
Maybe
24 24.7

34
 Yes
48 49.5
Total
97 100.0
Source: Primary Data
Interpretation: From table 4.8, based on buying preference of electrical bike by working
women. Out of 97 female respondents, 49.5% interest to buy an electric bike
Chart 4.8
Percentage based on buying preference of Electrical bike by working women

Buying preference of Electrical bike

60

50

40

30

20

10

0
No Maybe Yes

Cross Tabulations

Table 4.9
Age wise comparison with Having Two-wheeler

Having Two-wheeler
Age No Maybe Yes Total
18-25 Count 0 3 23 26

35
 % Having Two-
wheeler 0.0% 23.1% 28.8% 26.8%
26-33 Count 2 4 23 29
% Having Two-
wheeler 50.0% 30.8% 28.8% 29.9%

34-41 Count 2 2 28 32
% Having Two-
wheeler 50.0% 15.4% 35.0% 33.0%
42-49 Count 0 3 6 9
% Having Two-
wheeler 0.0% 23.1% 7.5% 9.3%
50above Count 0 1 0 1
% Having Two-
wheeler 0.0% 7.7% 0.0% 1.0%
Total Count 4 13 80 97
% Having Two-
wheeler 100.0% 100.0% 100.0% 100.0%

Source: Primary Data

Interpretation: From the table 4.9 it is seen that 28.8% working women having a two-
wheeler from the age group of 26-33 at the same time 30.8% of respondents interest to buy a
two-wheeler

Table 4.10
Age wise comparison with Daily Traveling Time

Daily Traveling Time

15- 35- 46- 65- 91min
Age 30min 45min 60min 90min above Total
18-25 Count 13 6 5 0 2 26
% Daily
Traveling 37.1% 16.2% 29.4% 0.0% 66.7% 26.8%

36
 Time
26-33 Count 12 9 5 3 0 29
% Daily
Traveling 34.3% 24.3% 29.4% 60.0% 0.0% 29.9%
Time
34-41 Count 6 18 6 2 0 32
% Daily
Traveling 17.1% 48.6% 35.3% 40.0% 0.0% 33.0%
Time
42-49 Count 4 3 1 0 1 9
% Daily
Traveling 11.4% 8.1% 5.9% 0.0% 33.3% 9.3%
Time
50above Count 0 1 0 0 0 1
% Daily
Traveling 0.0% 2.7% 0.0% 0.0% 0.0% 1.0%
Time
Total Count 35 37 17 5 3 97
% Daily
100.0
Traveling 100.0% 100.0% 100.0% 100.0% 100.0%
%
Time

Source: Primary Data

Interpretation: Table 4.10 shows that 37.1 % women between the ages of 18 - 25 have a
daily travelling time of 15 -30 minutes, 48.6 % women between the ages of 34 - 41 have a
daily travelling time of 35 - 45 minutes, and 35.3 % women between the ages of 34 and 41
have a daily travelling time of 46 - 60 minutes.

According to the respondents 34-41 age group, 33.3 % of working women in the age range
42-49 use two-wheelers on a daily basis (65-90 minutes).

Table 4.11
Age wise comparison with prefer to travel by two-wheeler

I prefer to travel by two-wheeler, rather than by

car or bus.
Strongly Strongly
Age Disagree Disagree Neutral Agree Agree Total

37
 18-25 Count
0 2 1 14 9 26

% Percent
0.0% 50.0% 8.3% 30.4% 29.0% 26.8%
26-33 Count 2 1 4 11 11 29
% Percent
50.0% 25.0% 33.3% 23.9% 35.5% 29.9%
34-41 Count 2 1 4 17 8 32
% Percent
50.0% 25.0% 33.3% 37.0% 25.8% 33.0%
42-49 Count 0 0 3 3 3 9
% Percent 0.0% 0.0% 25.0% 6.5% 9.7% 9.3%
50above Count 0 0 0 1 0 1
% Percent
0.0% 0.0% 0.0% 2.2% 0.0% 1.0%
Total Count 4 4 12 46 31 97
% Percent
100.0% 100.0% 100.0% 100.0% 100.0% 100.0%

Source: Primary Data

Interpretation: Table 4.11 shows that 37.0 % aged 34 to 41 prefer to travel by two-wheeler
rather than car or bus.

35.5 % of women in the age range 26-33 strongly like to travel two-wheelers rather than cars
or buses.

Table 4.12
Age wise comparison with Buying Preference of Electrical Bikes
I prefer electric bikes over petrol bikes.
Age No Maybe Yes Total
18-25 Count 8 10 8 26

38
 % I prefer
electrical 32.0% 41.7% 16.7% 26.8%
bikes.
26-33 Count 8 6 15 29
% I prefer
electrical 32.0% 25.0% 31.3% 29.9%
bikes.
34-41 Count 7 6 19 32
% I prefer
electrical 28.0% 25.0% 39.6% 33.0%
bikes.
42-49 Count 2 2 5 9
% I prefer
electrical 8.0% 8.3% 10.4% 9.3%
bikes.
50above Count 0 0 1 1
% I prefer
electrical 0.0% 0.0% 2.1% 1.0%
bikes.
Total Count 25 24 48 97
% I prefer
electrical 100.0% 100.0% 100.0% 100.0%
bikes.

Source: Primary Data

Interpretation: Table 4.12 shows that 39.6 % aged 34 -41 are interested in purchasing an
electric bike.

31.3 % of women in the age range 26-33 like to acquire an electric bike.

Table 4.13

I am aware of the variant features of my two-wheeler.

Strongly Strongly
 Age Disagree Disagree Neutral Agree Agree Total
18-25 Count 2 6 5 5 8 26
%
33.3% 30.0% 16.7% 25.0% 38.1% 26.8%
Percent

39
 26-33 Count 2 6 9 6 6 29
%
33.3% 30.0% 30.0% 30.0% 28.6% 29.9%
Percent
34-41 Count 2 6 12 6 6 32
%
33.3% 30.0% 40.0% 30.0% 28.6% 33.0%
Percent
42-49 Count 0 2 3 3 1 9
%
0.0% 10.0% 10.0% 15.0% 4.8% 9.3%
Percent
50above Count 0 0 1 0 0 1
%
0.0% 0.0% 3.3% 0.0% 0.0% 1.0%
Percent
Total Count 6 20 30 20 21 97
%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Percent
Age wise comparison with aware of the variant features of two-wheeler

Source: Primary Data

Interpretation: Table 4.13 shows that 38.1 % between the ages of 18 - 25 are aware of two-
wheeler variant features, 30.0 % of women between the ages of 34 - 41 are neutrally aware of
two-wheeler variant features, and 40.0 % of women between the ages of 34 - 41 are neutrally
aware of two-wheeler variant features. 15.0 % aged 42 - 49 are familiar with the many
features of a two-wheeler.

The respondents in the 50 above age group are unaware of the many features of two-
wheelers, according to the respondents.

Table 4.14

T- Test for Age and Working women Buying preference towards two-wheeler

40
 Std.
Age N Mean T value P value
Preference Deviation
to buying
two-wheeler
26-33 4 2.50 0.577
1.342 1.50
33-44 4 1.75 0.957

Source: Primary data

Null hypothesis: There is no significant relationship between age and working women
buying preference of two-wheelers.

Alternate hypothesis: There is a significant relationship between age and working women
buying preference of two-wheelers.

From table 4.19 it is understood that the p value of 1.50 >0.05 therefore alternate hypothesis
is rejected. It may be concluded that there is no significant difference between age and
working women buying preference of two-wheelers.

Table 4.15

T- Test for Age and Fuel usage level reduce during hike in petrol price

41
 I reduce Std.
Age N Mean T value P value
fuel usage Deviation
due to the
hike in
26-33 5 2.20 0.837
petrol price. 0.159 1.186
33-44 30 2.27 1.048

Source: Primary data

Null hypothesis: There is no significant relationship between Age and Fuel usage level
reduce during hike in petrol price

Alternate hypothesis: There is significant relationship between Age and Fuel usage level
reduce during hike in petrol price
From table 4.19 it is understood that the p value of 1.186 >0.05 therefore alternate hypothesis
is rejected. It may be concluded that there is no significance difference between Age and Fuel
usage level reduce during hike in petrol price

Table 4.16

Anova test for Age and people opinion

42
 Age Mean Std. Deviation F value P value

18-25
1.067 2.59684
26-33 1.585 3.28477
34-41 1.678 2.71292 0.673 0.612
42-49 1.892 2.87711
Total 1.898 2.89308

Source: Primary data

Null Hypothesis: There is no significance difference between age and prefer to travel only
by two-wheeler.

Alternate Hypothesis: There is a significant difference between age and prefer to travel only
by two-wheeler.

From table 4.16 it is understood that p value is 0.612 >0.05 so that alternate hypothesis is
rejected. Thus, there is no significant difference between age and prefer to travel only by two-
wheeler.

Table 4.17

Chi-Square for Age and Strong preference to travel by Two-wheeler

43
 I strongly prefer to travel only by two-wheeler.
Strongly Strongly
Age Disagree Disagree Neutral Agree Agree Total
18-25 Count 1 6 7 6 6 26
%
20.0% 28.6% 31.8% 27.3% 22.2% 26.8%
Percent
26-33 Count 2 7 6 6 8 29
%
40.0% 33.3% 27.3% 27.3% 29.6% 29.9%
Percent
34-41 Count 2 5 6 7 12 32
%
40.0% 23.8% 27.3% 31.8% 44.4% 33.0%
Percent
42-49 Count 0 2 3 3 1 9
%
0.0% 9.5% 13.6% 13.6% 3.7% 9.3%
Percent
50above Count 0 1 0 0 0 1
%
0.0% 4.8% 0.0% 0.0% 0.0% 1.0%
Percent
Total Count 5 21 22 22 27 97
%
100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
Percent
Chi- Square 8.701
P Value 0.840

Source: Primary data

Null Hypothesis: There is a no significance difference between Age and Strong preference to
travel by Two-wheeler

Alternate Hypothesis: There is a significance difference between Age and Strong preference
to travel by Two-wheeler

From table 4.17 it is understood that p value is 0.840 >0.05 so that alternate hypothesis is
rejected. Thus, there is no significant difference between Age and Strong preference to travel
by Two-wheeler.

44
 CHAPTER 5

FINDINGS, RECOMMENDATIONS AND CONCLUSION

Chapter-V

Findings, Recommendations and Conclusion

45
5.1 List of findings of the study (Based on data analysis done, presented and interpreted
in the preceding chapter)

Introduction

In today's world, time management plays a crucial role in everyone's life. Most
inventions make our lives easier, and vehicles help to reduce travel time. Nowadays, different
types of brands and advanced features two-wheelers sell in the market, and consumer buying
behaviour changes based on their own preferences, awareness. My project primarily focused
on working women buying behaviour towards two-wheelers in Tiruchirappalli city municipal
corporation. Based on the analysis of the data collected, the following findings have been
interpreted, and based on the finding's solutions and recommendations have been made.

Findings and Solutions

●According to this study, the buying characteristics of women vary with their age and
time.
Women within the age group 18 to 25 have very little usage but they have good knowledge
about their vehicles.
Women within age 26 to 33 are having more usage time and having women who use vehicles
the most. But they do not have enough knowledge about their vehicles.
Women between the age group 34 to 40 have very less usage and they do not have enough
knowledge about their vehicles.
This shows the usage and knowledge about their vehicles.

Preference:
According to my study, women have great interest in buying Two wheelers during this
lockdown time. The reason is that many women have lost their jobs during this pandemic
time. So, they are in a situation to find a new job, which needs to be effective. So, they plan
to buy vehicles for their travel. This makes their work very easy.

Awareness:
●According to my study, awareness for women on their two-wheeler varies with various age
groups.

46
The data which was collected was interpreted as follows.
● Women between the age group 18 to 25 have good awareness about their vehicle. Because
they are very young enough to surf through the internet and find what they want to know. So
they have very good awareness.
●Women in other age groups have very little awareness. They buy vehicles asking for
suggestions from others. They also depend on others to buy vehicles.

Factors Influence:
●According to my study, the hike in petrol price makes a very low impact in buying interest
and usage in women. They find it very hard to fill petrol for their two wheelers, as the price is
increasing day by day.

●The Free scheme which the government has announced did not make any impact on
working women.

Forecasting:
●According to my study, women are interested in buying vehicles with advanced features.
They prefer vehicles with large seats and big luggage boxes for their convenience.
●They give more importance to mileage and new features. When they are asked which
vehicle they are going to buy, they are willing to buy Honda Activa and Dio.
Conclusion:
This study project was formed with a few objectives and assumptions. Following
comprehensive data analysis, researchers used these objects and assumptions to form broad
conclusions.
According to this study women have great Interest to buying vehicles with advanced features.
They prefer vehicles with large seats and big luggage boxes for their convenience.
They give more importance to mileage and new features. When they are asked which vehicle
they are going to buy, they are willing to buy Honda Activa and Dio.

References

47
1.Dr. R. Gopi and A. Angel (2017) Women in Udumalpet prefer to possess a scooter for their
mobility

2.V. Athulya & Dr. M. Ramya (2020) i "A Study on Women's Preference for two-Wheeler
Brands with Special Reference to Calicut City

3.K. P Najeemudeen, and N. Panchanatham (2016) “Sources Of information for Two-

Wheeler Purchase:.

4.Saraswathi S. (2008) On 100 samples of different two-wheeler buyers from Hyderabad and
Secunderabad, the consumer satisfaction

5.A. Anandalakshmy & Dr. K. Brindha (2017) Women's Preference of Two Wheelers with
Special Reference to Coimbatore City.

6.Lenon G Schiffman & Leslie Lazar Kanuk, (2006) in the book „Consumer Behaviour‟

7.Dr. Kerav Pandya, (2011) in his book “Consumer Behaviour in Two-wheeler Industry”. In
India

8.R.Amsaveni, R.Kokila(2014), a study on satisfaction level of working women towards two

wheelers in Coimbatore, Indian journal of marketing Pp. 44-54

9. Lenon G Schiffman & Leslie Lazar Kanuk, (2006) in the book „Consumer Behaviour‟

10. Dr. V Devaki Nandini (2018) in the research work title "A study on customer preference
towards two wheelers in Coimbatore city"

Web link
http://indianjournalofmarketing.com/index.php/ijom/article/view/80377

https://www.jmra.in/article-download/full-text/13085

https://www.grin.com/document/537745

48
 Questionnaire

1. Name:

2. Age:

a) 18-25

b) 26-33

c) 34-41

d) 42-49

e) 50 above

3. Working Place_____________________

Preference:

a) I prefer to travel by two-wheeler.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

b) I prefer to travel by two-wheeler, rather than by car/bus.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

c) It is easy and comfortable to drive a two-wheeler.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

d) Owning a two-wheeler helps me travel anywhere.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

e) My family accepted me travelling in a two-wheeler.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

49
Awareness:

a) I am aware of the variant features of my two-wheeler.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

b) I have purchased a two-wheeler on others' suggestions.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

c) I am aware of other two-wheelers in the industry.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

d) I prefer brand over price or price over brand.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

e) I give importance to mileage.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

Factor influence

a) I reduce fuel usage due to the hike in petrol price.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

b) I like to travel in government bus, (no fare).

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

c) Free schemes and petrol prices affected my usage of two-wheelers.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

d) I like to use the discounting scheme provided by the government.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

e) I strongly prefer to travel only by two-wheeler.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

50
Forecasting:

a) I have the urge to purchase the newly launched advanced two-wheeler.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

b) I prefer Electric bike

1.No 2. Maybe 3. Yes

c) Which company would you recommend for purchasing a two-wheeler?

______________________

d) I give more importance to 1. Price 2. Features

51