Consumer Perception Towards Electric Bikes

CONSUMER PREFERENCES TOWARDS ELECTRIC BIKES
IN TIRUCHIRAPPALLI
Project submitted to the Bharathidasan University, Tiruchirappalli

in partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
Aakash Sundar S
D. No. 21PBA146
Under the Guidance of

Dr. P.S. Joan Kingsly, MBA., M.Phil, UGC-NET, Ph.D
ST. JOSEPH’S INSTITUTE OF MANAGEMET
A Jesuit Business School

St. Joseph’s College (Autonomous)
Tiruchirappalli - 620 002, India
AUGUST 2022
CONSUMER PREFERENCES TOWARDS ELECTRIC BIKES IN
TIRUCHIRAPPALLI
Project submitted to the Bharathidasan University, Tiruchirappalli

in partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
Aakash Sundar S
D. No. 21PBA146
Under the Guidance of

Dr. P.S. Joan Kingsly, MBA., M.Phil, UGC-NET, Ph.D
ST. JOSEPH’S INSTITUTE OF MANAGEMENT

A Jesuit Business School
St. Joseph’s College (Autonomous)
Tiruchirappalli - 620 002, India
AUGUST 2022
i
DECLARATION
I, Aakash Sundar S (21PBA146), hereby declare that the project titled Consumer Preferences Towards
Electric Bikes in Tiruchirappalli is a bonafide record of research work done by me under the supervision
of Dr. P.S. Joan Kingsly, Assistant Professor, St. Joseph’s Institute of Management, St. Joseph’s College
(Autonomous), Tiruchirappalli District - 620 002, Tamil Nadu, India, for the PG Programme in MBA at
St. Joseph’s Institute of Management, St. Joseph’s College (Autonomous), Tiruchirappalli. I further declare
that this work has not been previously formed the basis for the award of any degree, diploma, associate-
ship or other similar title.
Place: Tiruchirappalli Signature
Date:
ii
CERTIFICATE
This is to certify that the project titled Consumer Preferences Towards Electric Bikes in
Tiruchirappalli is a record of research work done by Aakash Sundar S (D. No.21PBA146) during 2021-
2022 at St. Joseph’s Institute of Management, St. Joseph’s College (Autonomous), Tiruchirappalli, Tamil
Nadu, India. This project has not been previously formed the basis for the award of any degree, diploma,
associateship, fellowship or any other similar title to anyone.
Dr. P.S. Joan Kingsly Dr. P. Jega Patrick Rev. Dr. P. Paulraj, SJ
Project Guide Dean, Academics Director
Place: Tiruchirappalli
Date:
VIVA VOCE Examination has been conducted on:
Internal Examiner External Examiner
iii
ACKNOWLEDGEMENT
I would like to express our heartfelt thanks to the St. Joseph’s Institute of Management, St. Joseph’s
College (Autonomous), for providing us the opportunity to carry out this extensive project.
I would like to express my deep sense of gratitude to Rev. Dr. P. Paul Raj SJ, Director, St. Joseph’s
Institute of Management, St. Joseph’s College (Autonomous), Tiruchirappalli, Rev. Fr. I. Antony Inico
SJ, Administrator, St. Joseph’s Institute of Management, St. Joseph’s College (Autonomous),
Tiruchirappalli, Dr. P. Jega Patrick, Dean-Academics, St. Joseph’s Institute of Management and the
Faculties, St. Joseph’s Institute of Management for their guidance and valuable support
I would like to express our immense gratitude to my project guide Dr. P.S. Joan Kingsly, Assistant
professor, St. Joseph’s Institute of Management, St. Joseph’s College (Autonomous), Tiruchirappalli for
his constant support and valuable guidance. This project wouldn’t be possible without your support.
My sincere thanks to my mentor Ms. Restina James, St. Joseph’s Institute of Management, St. Joseph’s
College (Autonomous), Tiruchirappalli, for her timely help and valuable advice.
I would like to express my heartful thanks to the respondents for taking their time to take part in my survey.
To our parents and dear friends who have been our pillars of support, thank you. This wouldn’t have been
possible without you.
Aakash Sundar S
iv
Abstract
Global warming is a major worry in today's society, and the entire world is working to find ways to
be more environmentally friendly and to find answers to the problem. Every industry is attempting to
work with green strategies and be environmentally conscious. Even the two-wheeler industry is
attempting to help the environment by developing Electric Bikes and avoiding the usage of fuel,
which can result in increased pollution and environmental harm. The notion of electric two-wheelers
is novel and environmentally friendly, but it is still in its early stages of development. Customers'
adoption and approval of the concept are critical to its success. The goal of this article is to look into
customer perceptions and awareness of environmentally friendly electric bikes in the Indian markets.
This article examines potential buyers' awareness and perceptions of electric bikes in India. The
information is gathered from bike owners who are asked about their expectations, knowledge, and
perceptions about electric bikes. Customers viewed electric bikes as a more expensive and inefficient
option than fuel-powered bikes, according to the findings. As a result of the findings, it is proposed
that marketers educate customers about the benefits.
Key words: Electric Bikes, Awareness, Perception, Expensive.
v
Contents
Title Page
Title Page i
Declaration ii
Certificate iii
Acknowledgement iv
Abstract v
Contents vi
List of chapters vi
List of tables viii
List of chapters
Chapter Title Page

Introduction to the study topic and Profile of the
I industry & the company 1
1.1 Introduction to the study 1

1.2 Conceptual and theoretical foundations of 2
the topic
1.3 Concepts used and their definitions in the 3
study
1.4 Importance and Scope of Study 5
1.5 Limitations of the Study 6
1.6 Profile of the Industry 6
1.7 Profile of the Company 7
II Review of Literature 10
III Research Methodology 16
3.1 Formulation and Statement of the Problem 16
3.2 Study Design 16
3.3 Objectives 16
3.4 Variables Considered 17
3.5 Hypothesis 17
3.6 Sampling Method 18
vi
3.7 Types and Source of Data 18
3.8 Methods and tools of data collection 18
3.9 Methods and tools of data analysis 19
IV Data Analysis and Interpretation 21
4.1 Frequency analysis 21
4.2 Cross Tabulation 27
4.3 ANOVA Test 34
4.4 T-Test 36
4.5 Correlation Test 38
4.6 Chi- Square Test 39
V Findings, Recommendation and Conclusion 41
5.1 List of findings of the study 41
5.2 Recommendations made on the major 42
findings
5.3 Suggestions for further study 42
5.4 Conclusion 43
References 44
Questionnaire 47
vii
List of Tables
No Title Page
Gender wise classification of the respondents
4.1.1 21
Age wise classification of the respondents

4.1.2 22
Classification based on Place of the respondents

4.1.3 23
Classification based on Nature of Job of the

4.1.4 24
respondents
4.1.5 Classification based on Awareness level of the 25
respondents
Classification based on Factors influencing the
4.1.6 26
respondents
4.2.1 Classification based on Gender and Age 28
4.2.2 Classification based on Age and Nature of Job 29
4.2.3 Classification based on Gender and Place 30
Classification based on Gender and Overall

4.2.4 31
Awareness
Classification based on Gender, Age and Place
4.2.5 32
Classification based on Gender, Age and Aware
4.2.6 of Electric Bikes 33
ANOVA analysis between Age and Level

4.3.1 of Awareness 34
ANOVA analysis between Age and Factors

4.3.2 Influencing 35
ANOVA analysis between Age and Factors

4.3.3 Affecting 35
T-test analysis between Gender and Awareness

4.4.1 36
Level
viii
T-test analysis between Gender and Factors
4.4.2 Affecting 37
T-test analysis between Gender and Factors

4.4.3 Influencing 37
4.5.1 Correlation test on Consumers Preferences 38
4.6.1 CHI Square test on Age and Factors 39

Influencing
List of Graphs
4.1.1 Bar chart showing Gender wise distribution 22
4.1.2 Bar chart showing Age wise distribution 23
4.1.3 Bar chart showing place wise distribution 24
4.1.4 Bar chart showing Nature of Job wise 25

distribution
ix
Chapter I
Introduction to the Study, Profile of
the Industry & the Company
This chapter deals with the introduction to the study, conceptual and theoretical functions,
definitions of the concepts, scope of the study, limitation of the study, profile of the industry,
profile of the company.
1.1 Introduction to the study
From the days of walking to the many modes of modern transportation available in today's
globalized society, travel has gone a long way. In ancient times, people used to walk to get
around. Those were the days when people travelled using natural resources and without
harming the environment. The speed of time has completely transformed the world's modes of
transportation. The transportation sector has become one of the most important manufacturing
sectors, thanks to high-performance cars, bullet trains, and air travel. The transportation sector's
manufacturing base makes extensive use of research and development to improve vehicle
performance. There are numerous vehicles and brands that have been utilized for transportation
throughout the country.
There are several problems that the conventional petroleum vehicle poses such as dependency
on foreign oil, degradation of air quality and carbon emissions that perpetuate climate change.
India imports large amounts of oil for automotive use. Nearly 80% of India’s crude oil
requirement is imported. The global oil price fluctuations directly affect the Indian economy.
The Indian transport sector is responsible for a good share of these imports. The 2008 oil price
shocks are still fresh in the mind of the government and consumer. Moreover, India’s petroleum
demand is expected to increase at an annual rate of 2.5% until 2040
The use of the engine in vehicles has mostly been developed with the support of the research
and development wing, depending on consumer feedback and intent market. In the beginning,
the petrol engine vehicles were the most popular, but it has since progressed and is now the
most popular. In a dirty world, electric bikes are used. There are numerous environmental
issues in today's world. This eco-friendliness has been proven. In the twenty-first century, this
is a pressing requirement.
1
Electric Bikes have been around since the nineteenth century. In that century, the firm
foundation and requirement for the electric bike were not recognized. The importance of
electric bikes in all aspects of life is being recognized by the globalized and modern world in
order to reduce the environmental impact of other means of transportation. Consumer
preferences and attitudes are shifting toward the use of electric bikes to some extent. This paper
attempts to explore a methodology to reduce the payback period of Electric vehicles by
bringing in substantial capital and running cost advantage. The paper attempts to integrate
electric vehicles to the Electric supply terminal of home to power Indian urban homes. If
implemented on a large scale it has a good potential to address the grid related problems of
high peak demands, high T&D losses and low electricity penetration.
1.2 Conceptual and theoretical foundations of the topic
An electric bike is a vehicle that moves thanks to an electric battery. E-bike is another name
for it.
A consumer behaviour model serves as the foundation for demand. Other than economics, a
variety of factors impact consumer decisions and values. A range of elements, such as model,
design, and personal preferences, surely influence them. A person's level of happiness as a
result of consuming various combinations or bundles of commodities is referred to as consumer
choice. The consumer's purpose is to choose the set of items that will provide the highest
amount of enjoyment, as determined by the client. On the other hand, consumers have a
restricted number of choices. These restrictions are imposed by the consumer's income and the
pricing at which he or she purchases products.
Consumers make decisions by allocating their limited financial resources among all available
options in order to achieve the best level of pleasure. When faced with a financial limitation,
consumers maximize their utility. Utility refers to the level of satisfaction a client gets from
using a product. A multitude of noneconomic factors influence the determinants of value.
Consumer value is determined by the relative utility of commodities. These are the
characteristics that impact a person's choice of products or services.
Electric Bikes are dependent on the country's laws, different countries employed different
power sources for electric motors. The e-rechargeable bike's batteries are capable of speeds of
15 to 20 mph, or 24 to 32 kilometers per hour. The advent of electric bikes is proof that
2
engineering is progressing; the invention of electric bikes allows them to replace older bikes
on the market. Despite the fact that electric bikes use an electric motor, they are still referred
to as bicycles rather than motorcycles. This is due to the fact that its identification as a bicycle
is still fixed, and the majority of its components are bicycle-related. As a result, it is not covered
by the transportation law, which mandates certification and operation of a safe motor vehicle.
To ride an electric bike, you do not need a license.
1.3 Concepts used and their definitions in the study
There are various concepts that come up while looking at the observed study results and
conclusions. They're provided to help you understand the research's premise.
A. Consumer:
Consumers are individuals or groups of people who buy or use goods and services for their
own consumption rather than for resale or manufacture. In the sales distribution chain, they are
the final users.
B. Consumer preference:
Consumer preference is a set of assumptions based on customer selections that lead to a number
of outcomes such as happiness, contentment, or utility. The best option is determined by the
entire consumer selecting process. Customers can utilize consumer preferences to assess
various commodity combinations based on their utility or overall happiness with the product
or service.
C. Customer satisfaction:
Customer satisfaction is a metric that assesses how happy customers are with a company's
products, services, and capabilities. Surveys and assessments of customer satisfaction can assist
a firm figure out how to improve or change its products and services. It encourages clients to
maintain their allegiance throughout time.
D. Consumer behaviour:
The study of how individuals make decisions about what they buy, desire, need, or do in
relation to a product, service, or business is known as consumer behaviour. Understanding
consumer behaviour is essential for predicting how potential customers would react to a service
or product. Consumer behaviour when it comes to E-Service is highly diversified and varies
drastically from one person to the next. The taste of motorcycle content varies from area to
3
region because India has such a broad spectrum of cultures and hobbies. Locality has an impact
on consumer behaviour. Some people like to concentrate on similar sorts of bikes for each
model or a desire for a new version, but others prefer to concentrate on the popularity, design,
and preferred variant for each Electric bike. Individual preferences vary substantially in terms
of quantity and quality. Without a good scalar questionnaire and changes in the respondents'
conceptual attitudes, analysis is difficult.
E. Product awareness:
Product awareness is the degree to which clients are aware of a product. You must first be
aware that something exists before you can purchase it. A purchasing decision may be
influenced by factors such as function, benefits, quality, pricing, compatibility, and usability.
F. Labelling:
A product's or company's brand is also defined by its marking. It distinguishes the product from
its competitors and marks it as a member of a certain brand. This is critical in today's world of
fierce competition.
G. Need recognition:
Despite its traditions, the E-Bikes industry has been enmeshed in the lives of everyone in a
country like India, where all sectors have progressed equally and, most importantly, the people
who live in this state are continually changing with technology. As a result, their favorite
electric bike model has changed. The study's goal is to demonstrate how common E-Bikes are
and how much customers utilize them. This study will aid in our understanding of how e-bikes
have surpassed the vehicle sector. Tiruchirappalli has proven to be capable of adapting to new
sorts of E-Bikes in particular. This is an e-bike that has gotten a lot of attention. To figure out
how to increase the number of purchasers and the amount of time they can devote to purchasing
Electric Bikes.
H. Branding:
In order to create a strong, favorable perception of a firm, its products, or services in the minds
of customers, branding involves merging components such as a logo, design, mission
statement, and a consistent theme throughout all marketing communications. Logos and
iconography that are consistent are examples of this.
4
I. Advertising:
One facet of marketing is advertising. While marketing is your entire plan for interacting with
people about your business, advertising is a type of response that is frequently compensated
and aimed at generating sales. Advertising can be one-time for a single campaign or continuing,
but it almost always necessitates a financial investment.
1.4 Importance and scope of study
The two-wheeler section of the Indian vehicle industry is the country's largest contributor to
GDP. The automobile sector contributes more than 7% of GDP. In India, the two-wheeler is
the backbone of the vehicle sector. The two-wheeler segment controls more than 75% of the
market. The automobile industry is perpetually reliant on traditional modes of transportation.
The necessity for alternative modes of transportation has developed as a result of the emissions
produced by traditional engines. To address the environmental issues, a structural adjustment
has been implemented. In our country, the two-wheeler segment is changing. The two-wheeler
section of the automobile industry is being forced to reinvent itself in order to stay afloat in the
marketplace. When it comes to the Electric Bike, companies that adapt to change will have the
first mover advantage. To make this changeover phase successful, users must be informed
about the features of electric bikes. To address the problem of environmental degradation, the
Electric Bike must become more widespread. On that basis, the electric bicycle must be user-
friendly. This note's evaluation will allow us to forecast the future of the electric bike in our
country.
The study which is titled as the consumer preference towards Electric Bikes in Tiruchirappalli
district aims at assessing the buying behaviour of the people. The study mainly aims to identify
the buying behaviour of the consumers in purchasing the Electric Bike and various factors that
influence the consumer to purchase the same. The consumer's costs and benefits that are to
arise in the use of the Electric Bike is also analyzed. The study is conducted at the one of the
industrially supported areas of Tiruchirappalli district in Tamil Nadu. The study is carried out
based on the consumers’ perception towards the use of Electric bikes. The consumer's
perception plays a vital role in determining the behaviour of the consumers.
5
1.5 Limitations of the study
The research is carried out with various limitations in consideration, which are listed
below.
1. This survey's sample size has been restricted to a tight circle of only
125 respondents.
2. This study had a limited duration and it was difficult to contact the target
population for the survey by direct interaction, so the data was collected in
online forms.
3. The information gathered from the respondents is confined to the district of
Tiruchirappalli.
1.6 Profile of the industry:
The India electric vehicle market was valued at USD 5.47 Billion in 2020, and it is expected to
reach USD 17.01 Billion by 2026, growing at a CAGR of 23.47% over the forecast period
(2021-2026).
The COVID-19 pandemic affected the automobile sector, and demand for electric automobiles,
two-wheelers, and three-wheelers suffered as a result of the disruption. According to the
Society of Electric Vehicle Manufacturers (SMEV), total electric vehicle registrations fell 20%
in FY21 to 236,802 units, down from 295,683 in FY20. However, as the sales of EVs are
picking up, the market is expected to register positive growth during the forecast period.
The government of India has undertaken multiple initiatives to promote the manufacturing and
adoption of electric vehicles in India, to reduce emissions pertaining to international
conventions, and to develop e-mobility in the wake of rapid urbanization.
● To promote the domestic electric vehicle industry, the Indian government has provided tax
exemptions and subsidies to the EV manufacturers and consumers.
● The Ministry of Power issued a clarification stating that no license is required to operate EV
charging stations in India. The reasoning for making it license-free is that the government
considers EV charging stations as a service and not the sale of electricity.
6
● The Ministry of Road Transport and Highways also announced that all battery-operated,
ethanol-powered, and methanol-powered transport vehicles would be exempted from the
requirement of permits.
Following the launch of the FAME India plan, which aims to transition toward e-mobility in
the light of expanding international policy commitments and environmental difficulties, the EV
market in India has gained substantial momentum. Additionally, India has the world's largest
untapped market, particularly for electric two-wheelers. Electric bikes, often known as e-bikes,
are bicycles with an electric motor that provides propulsion. They rely on rechargeable
batteries, which come in a variety of capacities according on their size. Electric bikes are
categorized according to the size of the electric motor they use. Electric bikes are classified as
peddle assist, throttle on demand, speed peddle, and electric moped or motorbike. The
worldwide electric bike market is still being shaped by a variety of macroeconomic and
microeconomic variables. Electric motorcycles that are both comfortable and environmentally
friendly have been made possible thanks to continuous technological breakthroughs. Consumer
awareness of the need to lessen their carbon impact is also influencing demand for electric
bikes.
1.7 Profile of the company
There are a number of Electric Bike companies competing on the global level. Most of the top
companies are having different variables in the design, model and in speed variations. These
companies are producing the E- vehicles to reduce the pollution, and harmfulness to the
environment. And in other cases, due to the increase in price of the fuel’s consumer are
preferring the Electric Bikes. This is also a reason for the increase in production rate of Electric
Bikes. Some of the top Electric Bike Companies in India are as follows,
Ather:
Ather Energy was founded in 2013 by Tarun Mehta and Swapnil Jain. On 23 February 2016,
the company unveiled its first scooter S340 at a technology conference Surge in Bangalore.
The company added two new products to its portfolio, the Ather 450X & the Ather 450 Plus in
January 2020. Ather Energy began operations at its production facility in Hosur, Tamil Nadu,
on January 2, 2021. The new Ather factory has an annual capacity of 1,10,000 scooters and
1,20,000 battery packs. The company currently has a presence in 27 cities across 15 states.
Ather Energy also establishes Ather Grid, an electric vehicle charging infrastructure in cities it
is present in. The company has set up over 220 fast charging points in 23 cities across India as
7
of November 2021. Ather 450X has a 4G sim card and WIFI along with Bluetooth connectivity
and the new 7” touchscreen dashboard, comes with a color depth of 16M and a Snapdragon
Quad Core processor. Ather 450X utilizes Android Open Source to offer map navigation, On-
board diagnostics and features like Over-the-air updates, Auto Indicator off and Guide-me-
home lights. The Ather mobile app offers personalized ride statistics, charging status, push
navigation and more functionalities like theft & tow detection, live location & vehicle state
tracking, voice assistant and welcome lights. Ather 450X supports connected accessories like
smart helmets and tyre pressure monitoring systems (TPMS).
Ola Electric:
Ola Electric was established in 2017 as a wholly-owned subsidiary of ANI Technologies, the
parent entity of Ola Cabs. The company was started to reduce emission and fuel dependency
of Ola's cab fleet, and shift to mass electric mobility; a pilot program was launched in Nagpur in
May 2017 by setting up charging stations across the city and procuring electric cabs, e-buses,
and e-rickshaws from OEM partners. In April 2018, it announced that it aims to have 1 million
electric vehicles in its fleet by 2022. Ola Electric acquired Amsterdam-based electric scooter
manufacturer Etergo in May 2020 and announced that it would launch its own line of electric
scooters in India by 2021. In December 2020, the company announced its plan to set up an
electric scooter manufacturing plant in Tamil Nadu at a cost of ₹2,400 crore (US$320 million)
after signing a memorandum with the Government of Tamil Nadu. It acquired a 500-acre land
in Pochampalli, Krishnagiri District in January 2021; the construction work for the factory
began in late February. Ola Electric received 500,000 bookings for scooters in the first month
of availability. Ola Electric started delivering its S1 and S1 Pro models in December 2021 with
the deliveries of 100 scooters in Bengaluru and Chennai, although some promised features were
not enabled in initial deliveries.
Okinawa:
Okinawa electric scooter is a 100% Indian electric two-wheeler manufacturing company,

established in 2015, with a mission to drive our present towards a sustainable future. The
Okinawa electric scooters provide a mileage of 100KMS/charge, which makes it one of the
pocket-friendly ways of personal mobility. Be it the youngsters, adults, or senior citizens,
Okinawa has suitable products for every age group. The innovation with detachable batteries
allows you to charge your Okinawa scooter anytime & anywhere. You must just detach the
battery & charge it using any standard electric switch. Another unique feature is its’ worthy
8
connectivity. The Okinawa Eco App provides a wide array of features that will change the way
you interact with your scooter. It makes your life secure & smarter; you can keep track of your
loved ones, can diagnose the troubleshoot, find the quickest route to your destination & analyse
your speed, riding pattern, trips, battery information & few other useful alerts. Okinawa
Electric Scooters are available in both low-speed & high-speed variants.
Hero:
Hero Electric is India’s first and largest manufacturer of electric 2-wheelers with hundreds of
thousands happy customers and growing. Hero Electric is a pioneer and market leader in the
Indian Electric Two-Wheeler industry. We have been the front runner for Electric Mobility in
India for over a decade. We believe in offering an ecological 2-wheeler solution to our
consumers, which above all else, gives our customers excellent value for money. Hero
Electric’s endeavor to make the country greener with ‘Zero Pollution’ transportation through
its wide range of Electric Vehicles, is supported by our Mission of “No Emission”. We are
quality seekers and a quality conscious entity. Every product manufactured by us is closely
inspected, rigorously tested by quality engineers and put through 46 stringent quality checks
before it reaches our customers. Hero Electric is a SA 8000 certified organization that is
environmentally conscious, socially responsible and professionally ethical in its business
operations.
From above we have seen the different Electric Bike companies that are ruling the Indian
market. The present study has tried to understand the consumers preference regarding Electric
Bikes. E-Bikes are a familiar used for transportation. It is true that Electric Bikes faced a
successful growing path in recent years. Therefore, we could generalize the trends that we are
moving to a pollution free environment. All age groups of the user have also influenced the
usage of Electric Bikes in Tiruchirappalli.
9
Chapter-II
Review of Literature
This chapter deals with articles related to the study The following articles was used as a
reference in this study, and it was obtained from several sources in order to comprehend the
depth of the issue.
After reading this survey of literature, the researcher will be able to assess, interpret, and have
a thorough understanding of research methods. It includes prior reviews and research pieces on
Tiruchirappalli customers' preferences for electric bikes. It gives the researcher more
information about the investigation, such as how to sort through the data and research views.
The researcher can predict the outcome of this study of literature by assessing existing research
papers, journals, blogs, websites, and published papers. I was able to identify a number of
criteria, including cost, price sensitivity, environmental friendliness, energy efficiency, model
and design, and other factors. As a result, this review of the literature will look at all areas of
the study by digging into previously published valuable studies.
Weinert et.al (2007) In Shijiazhuang, researchers examined cycle and e-bike users to see
whether there were any changes in trip characteristics and attitudes. They came to the
conclusion that, as cities become more densely populated, e-bikes make it easier for people to
go large distances while conserving energy. E-bikes were a lifesaver for folks who couldn't use
public transportation. Women were sceptical about the e-speed bike's capability, but they felt
safer crossing traffic signals/intersections on an e-bike than on a traditional cycle.
Weinert et.al (2007) In China, annual e-bike sales increased from 40,000 in 1998 to 10 million
in 2005. This quick shift from human-powered bicycles, buses, and gasoline-powered scooters
to an all-electric vehicle/fuel technology system is unique to China in the evolution of
transportation technology. We look at how and why e-bikes exploded in popularity in China,
focusing on the important technological, economic, and political issues at play. This case study
shows policymakers in China and throughout the world how timely regulatory action may
affect millions of people's purchasing decisions and establish a new mode of transportation.
10
Dill et.al (2012) Women, elderly folks, and those with physical disabilities are among the
probable demographic niches for e-bikes that might grow the riding population, according to
the interviews. E-bike owners remarked on their ability to go longer distances and over hills
with relative ease, as well as arriving at a destination, such as work, less sweaty and exhausted
than a traditional bicycle. These qualities have the potential to overcome some of the most
prevalent barriers to riding for people of all ages. The majority of e-bike users interviewed said
they utilized their bikes to replace either human-powered bicycles or regular motor vehicles.
As a result, the e-bike can address concerns about health issues connected to inactivity,
pollution, and other public policy issues that are exacerbated by private automobiles.
Ranjan et.al (2013) Various factors impacting purchasing behaviour and intentions for electric
scooters were investigated. Customers' purchasing behaviour is influenced by a number of
things. Trend and fashion, features and brand equity, additional value, engine power, and
advertisement were highlighted as elements in the study. The differences in the impact on
customers' purchase behaviour towards E2W were due to factors such as comfort, mileage,
design, style, optimum speed, maintenance cost, reliability, brand image, advertising, spare
parts availability, after-sale service, and resale value, according to an analysis of demographic
profiles of consumers. E-scooters were shown to be more suited for people between the ages
of 15 and 25. Individuals with greater incomes and education levels expressed a stronger desire
to purchase e-bikes.
Alamelu et.al (2015) Determined that by providing necessary infrastructure, such as an

increasing number of recharge stations, models with varying carrying capacities, and
government incentives, customers' behaviour may be bent toward the purchase of E2W.
Customer choice for e-bikes is influenced by long-term guaranties and guarantees for spare
components. The battery technology should match the commuter's range needs, as well as
recharging and affordability. The manufacturer should also explore battery leasing options to
reduce ownership expenses.
Fishman et.al (2016) This expansion has been tracked by research, and this paper gives a
summary of the most important issues that have emerged in the past on the expanding topic of
e-bikes. The focus is on transportation research rather than recreational e-bike research, as well
as the most pressing research gaps that need to be addressed. In terms of e-bike sales, China
leads the world, followed by the Netherlands and Germany. E-bikes require less effort to
maintain speed. The use of e-bikes has been seen to increase. E-bikes have the potential to
11
supplant conventional motorized modes, although their role in displacing traditional bicycles
remains unclear. E-bikes have been found to offer significant health benefits and emit an order
of magnitude less CO2 than a car travelling the same distance.
Haustein et.al (2016) Electric bicycles (e-bikes) are becoming more popular in several nations.
The amount of information available about changes in cycling patterns and car replacement
after getting access to an e-bike is minimal and sometimes contradictory. This study looked
into these impacts by differentiating between different segments of e-bike users, based on an
online survey among e-bike riders in Denmark. Measures to promote e-bike use should
primarily target potential e-bike enthusiasts. Promotional initiatives at workplaces, for
example, might be used to address both instrumental and emotive motivations for e-bike use.
Sakthivel et.al (2016) Transportation and communication have experienced a paradigm shift
as a result of contemporary technology and innovation. Increased use of fossil-fuel vehicles
not only contributes to increased pollution, but also contributes to the depletion of fuel supplies.
Automobile manufacturers have been forced to develop motorized cars that are powered by
energy rather than fossil fuels. As a result, numerous car manufacturing businesses have
invested in bringing forth E-Bikes, also known as Electric Bikes, which help individuals save
money while also combating global warming by lowering usage of already soaring gasoline
prices. In this context, the purpose of this study is to examine users' attitudes regarding E-Bikes
in the Erode area of Tamil Nadu.
Mendoza et.al (2016) In order to find the optimum option for resolving environmental
problems and to give environmental improvement criteria, researchers compared two standard
slow charging facilities for E2Ws with the environmental characterization of the life cycle.
According to research, the public urban charging network for E2Ws can have linked
environmental implications if no life cycle environmental criteria are established during
planning, design, and administration. The adoption of electric vehicles necessitates the
continual provision and wide-ranging integration of supporting infrastructure and amenities.
Deekshu (2018) Found that most of the customers were satisfied with the mileage of the
Electric bikes and were convinced about the electric bike benefits and were willing to refer it
to their friends. It was found that most of the customers are not satisfied with after-sales service.
It shows that customers are dissatisfied with the sales service. It was found that a maximum
number of the customers felt the speed of the electric bikes to be very low and were not satisfied
12
with the current speed of the bikes. It was found that the non-availability of Electric bikes is
also a reason for lower market share and consumers not purchasing them.
Pretty Bhalla (2018) Analyzed electric vehicle manufacturers and the Government of India
have to invest more in social acceptance of the vehicle by creating more infrastructural
facilities, so that the population is well aware of the environmental benefits. Moreover, the
responsibility lies on the shoulders of the Government and manufacturers and by investing in
the R&D of vehicles; studying the perception of customers towards the use of electric vehicles.
Ahlbom et.al (2019) To find out what factors cause some customers to avoid e-bikes while
others seek them. The primary goal of this research is to determine whether e-bikes have
symbolic value. We want to see if e-bikes are thought of being ecologically beneficial. We'll
look at stereotypes and brand aversion. We'll also look at the characteristics that customers
identify with typical e-bike riders. We picked our major idea of the matching process between
self-image and average user to test our study topic. Prior research on e-bikes was examined in
areas such as typical users and the environment. Previous research on e-bikes looked at factors
including the surroundings and typical riders.
Simsekoglu et.al (2019) In Norway, the electric bike (e-bike) is gaining popularity as a new
sustainable method of transportation that has the potential to boost cycling among the people.
The psychological factors of e-bike usage, on the other hand, are little understood. In a
Norwegian sample, the researchers looked at the effect of normative and environmental
attitudes, perceived e-bike features, innovativeness, and demographic variables in e-bike use.
The findings are examined in terms of their relevance for programs aimed at encouraging the
usage of e-bikes.
Huang (2019) Investigated factors that influence user happiness, recommendation intent, and
willingness to accommodate electric two-wheelers (E2Ws). The results of the hierarchical
multiple regression analysis demonstrated that the factors of contentment, good feelings, and
riding experience predicted whether consumers intended to suggest a two-wheeler based on a
sample of 315 Taiwanese. External motivation was also found to be a significant element in a
rider's willingness to purchase an E2W. The study also suggested that customers' hedonic and
pragmatic experiences when riding a two-wheeler may have a favorable impact on their
satisfaction and intrinsic drive.
13
Kunal Dalvi (2020) Evaluated that we have seen the proposed system using a hub motor at the
front wheel is best as compared to the existing systems. The system introduced is an innovative
step to increase the mileage of electric bikes. As the cycle of charging and discharging
continues, it helps in increasing the battery life. Due to extended battery life, the vehicle battery
can run more than that of the existing system.
Bhatia et.al (2020) Automobiles play a critical role in any individual's entire existence in
today's competitive and fast-paced society. Vehicles save a substantial amount of time and
effort by acting as a bridge between different commuting sites, whether it is for productivity,
performance, or coping with livelihood concerns. Concerns about greenhouse gas emissions
and their negative impact on global warming, on the other hand, have compelled humanity to
seek alternative fuel sources. Because of the recent Niti Aayog mandate, all key participants in
the motor sector are presently in a transitional period to launch electric bikes.
Sundfor et.al (2020) It is commonly known that physical activity (PA) is beneficial to one's
health, and that active travel can help to boost total PA. Due to the help of the electronic motor,
the e-bike requires lower levels of exertion for the same pace and distance as a regular bicycle.
Even yet, the e-bike delivers moderate-intensity physical activity for both sedentary and
energetic people. The amount of PA generated by switching to an e-bike is nearly completely
determined by the form of transportation it replaces, as well as changes in travel patterns and
other PAs. When switching from a CB to an e-bike, people tend to ride longer and more
frequently. The effect of riding an e-bike on one's psychological health is still unknown.
Vinoth et.al (2021) Global warming has become a major problem worldwide, necessitating
the adoption of legislation to limit the ever-increasing production of greenhouse gases.
Transportation and communication have experienced a paradigm shift as a result of modern
technologies. Automobile manufacturers have recognized the need to develop vehicles that are
not reliant on fossil fuels. As a result, numerous firms have invested in research and
development to bring electric bikes to market. The study's goal is to learn more about how
customers feel about electric two-wheelers in Chennai.
Kazemzadeh et.al (2021) The comfort perceptions of electric bike (e-bike) riders can help
researchers better understand what users want. Level-of-service (LOS) studies can be used to
do this. The e-bike LOS (ELOS) idea hasn't been fully established yet, and research on e-bike
travel behaviour features is limited. The knowledge gap for ELOS is identified in this research
14
using bike LOS (BLOS) studies as a basis. In addition to BLOS, the comfort of riding an e-
bike and the differences between motorcycles and e-bikes were investigated. To get a clearer
understanding of what e-bike users need, researchers looked at travel behaviour and e-bike
modal substitution studies. We offer a preliminary conceptual framework for the development
of ELOS based on these areas.
Kazemzadeh (2021) Electric bikes (e-bikes) have created a paradigm change in mobility that
has the potential to improve the sustainability agenda. An in-depth study of transportation
quality of service (QOS) from the perspective of e-bike riders is a viable strategy for sustaining
the e-role bikes in mobility. Level of service (LOS) is a way for calculating QOS for various
types of transportation. However, understanding of e-bike LOS (ELOS) is far behind that of
other forms of transportation. As a result, the primary goal of this thesis is to give essential
understanding about the evolution of ELOS. The thesis's major goal was to examine the travel
behaviour and riding features connected with e-bikes.
Researchers have worked on Electric Bikes in numerous disciplines of research in a variety of

ways, as seen by the above-mentioned papers and articles. However, few studies have looked
into the preferences of E-Bikes on consumers, and none have looked into the rate of influence
in Tiruchirappalli. So, as a researcher, I'm initiating a project to investigate the preferences of

Electric Bikes in the Tiruchirappalli region.
15
CHAPTER-III
RESEARCH METHODOLOGY
This chapter deals with formulation and statement of the problem, study design, objectives of
the study, variables considered, hypothesis, Sampling design, types and source of data,
Methods and tools of data collection and Methods and tools of data analysis
3.1 Formulation and Statement of the problem
Global warming is a big concern of the present era where the whole world is
working towards finding ways to be environment friendly and bringing solutions for the same.
All the sectors are trying to work with their go green tactics and being environmentally friendly.
Even the two-wheeler sector is trying to help the environment with the innovation of electric
two-wheelers and avoiding fuel which can cause higher pollution and harm to the environment.
With increasing air pollution in urban areas and scarcity of fuels, Electric bikes are in great
demand but they are not used by most of the people because of lack of awareness. Thus, the
purpose of the study is to study the awareness level of consumers towards Electric bikes and
also the perception of the users. Thus, by creating awareness we can enhance the sales of
Electric bikes.
3.2 Study design
This study is working on the statistical and calculation aspect of the project to enrich the content
and relating it to the ultimate objective. Consumer preference towards Electric Bikes in
Tiruchirappalli, the collected data form will be further proceeded to analyses. To progress on
with the testing methodologies, a systematic descriptive design was used.
3.3 Objectives
Primary Objective
● To study the consumer preference of Electric Bikes in Tiruchirappalli district.
Secondary Objective
● To find out the socio demographic profile of E- bike consumers in Tiruchirappalli.

● To find out the awareness level of bike consumers about the electric bikes in
Tiruchirappalli.
16
● To study the factors influencing the consumers preference towards Electric bikes in
Tiruchirappalli.
3.4 Variables Considered:
Moderating variables
● Model
● Design
● Speed
● Weight
● Price sensitivity
● Satisfaction
Independent variable:
● Age Group
● Gender
● Place
Dependent variables
● Customer Satisfaction
● Customer Preference
● Customer Behaviour
3.5 Hypothesis:
The following hypothesis was evaluated in order to determine the significance of differences
between variables.
H1: There is a significant relationship between the gender and purchase of Electric bikes.
H2: There is a significant effect of age group of respondents and factors to consider Electric
bikes.
H3: There is a significant relationship between factors affecting the purchase of the Electric
bikes.
17
H4: There is a significant relationship between factors influencing the purchase of the Electric
bikes.
3.6 Sampling
Sampling is the process of gathering information from a small sample of a larger population.
Based on his presented hypotheses, the researcher can estimate the sample size. The researcher
should be cautious while selecting response groups because the sampling size may have an
impact on the study's outcomes.
3.6.1. Sampling Method:
In this study, consumer preference towards Electric Bikes in Tiruchirappalli. The population is
uncountable. Therefore, the non-probability sampling method should be used.
3.6.2. Sampling Technique:
For the purposes of this investigation, Convenience sampling approach was used. It has been
used throughout the data collection for representing the subset of the population.
3.6.3 Sampling Size:
The sample size is limited to 125 people, regardless of where they live, their age, gender, or
their preferences.
3.7 Types and source of data:
Primary data:
The data of 125 Electric Bike consumers has been collected in the form of a survey. The data
was obtained using online forms and live interactions after the respondents were sent a
structured framed questionnaire.
3.8 Methods and tools of data collection:
The data of 125 has been collected from the respondents through live interaction and google
form. The tool used for framing questionnaires is google forms which is a free application and
sent to respondents within the Tiruchirappalli.
18
3.9 Methods and tools of data analysis:
The collected data will be sorted, cleaned, tabulated, and analyzed for future research using
analytical tools such as MS-Excel and the Statistical Package for Social Sciences (SPSS).
The collected data has been further proceeded with analysis by software statistics SPSS through
testing tools like frequency, descriptive, t test, chi square test, ANOVA and correlation.
The following statistical techniques were used in this study:
Frequency and Percentage analysis were used in this study to assess the demographic profile
and other aspects using descriptive statistics.
To test the hypothesis using inferential statistics, have used the t-test, one-way ANOVA test,
and correlation test.
a) t independent test:
𝑚−𝜇
𝑡=
𝑠 ∕ √𝜇
A t-test is an inferential statistic that is used to see if there is a significant difference in the
means of two groups that are related in some way. It is a hypothesis testing technique that can
be used to assess an assumption that is applicable to a population.
b) Chi square test:
∑(𝑂𝑖 − 𝐸𝑖)2
𝑥2 =
𝐸𝑖
Two hypotheses are examined in the chi-square test. The null hypothesis (H0) states that no
difference exists between the observed and predicted values; they are statistically equivalent,
and any difference identified is due to chance. The alternative hypothesis (Ha) argues that the
observed and predicted values differ; the difference is statistically significant and must be
related to something other than chance.
c) ANOVA test:
The one-way analysis of variance (ANOVA) is performed to see if there are any statistically
19
significant differences in the means of two or more unrelated groups (although you tend to only
see it used when there is a minimum of three, rather than two groups).
Depending on the number of Independent Variables (IVs) in the test, the ANOVA test can be
performed in one of three ways. One IV, two IVs, or several IVs may be used during the test.
There are three different types of ANOVA tests: One-Way ANOVA, Two-Way ANOVA, and
N-Way ANOVA are all examples of one-way ANOVA (MANOVA)
d) Correlation test:
𝑟 = ∑(𝑥 − 𝑚𝑥)(𝑦 − 𝑚𝑦)

2
√∑(𝑥 − 𝑚𝑥 )2 𝛴(𝑦 − 𝑚𝑦 )
The correlation coefficient is a statistical measure of how strong a relationship exists between
two variables' relative movements. The range of values is -1.0 to 1.0. A calculated figure more
than 1.0 or less than -1.0 shows that there was an error in the correlation measurement. A
perfect negative correlation is represented by a correlation of -1.0, whereas a perfect positive
correlation is represented by a correlation of 1.0. A correlation of 0.0 indicates that there is no
linear link between the two variables' movements. The correlation test is used to determine
whether two or more variables are related. There is Pearson correlation, bivariate correlation.
As a result, this chapter discusses the statistical and overall design of the data acquired, as well
as the analysis that can be worked using the sampling size.
20
CHAPTER-IV
DATA ANALYSIS AND INTERPRETATION
This chapter deals with the research analyzing and interpretation of data that played a vital
role. The relevant facts which were collected has been implied and a clear indication of data
was done using the following Chi-Square and t-test were employed to test hypotheses.
4.1 Frequency analysis:
A frequency distribution is a grid that displays all of the possible values for a variable together
with the number of times they appear. When knowing how many individuals replied a given
way is critical, percentage is the approach will go. A percentage is generally indicated when
there are specified categories in the response.
Table 4.1.1
Gender wise classification of the Respondents
Gender No. of Respondents Percentage
Male 92 73%
Female 34 27%
Transgender 0 0%
Total 126 100%
Source: Primary Data
Interpretation
From table 4.1.1 it is understood that 73% of the respondents are male and 27% are
female. There are no responses from transgender.
Graph 4.1.1
Bar chart showing Gender wise distribution
21
Table 4.1.2
Age wise classification of the Respondents.
Age No. of Respondents Percentage

Below 20 12 9.5%
21 - 30 105 83.3%
31 - 40 8 6.3%
41 - 50 1 0.8%
51 - 60 0 0%
Above 60 0 0%
Total 126 100%
Source- Primary Data
Interpretation
From table 4.1.2 it is clear that 9.5% of the respondents are aged below 20 and only
6.3% of the respondents are 31-40 years of age. The 41-50 age group consumers have only
0.8%. The rest of the respondents belong to the age group of 21-30 with 83.3%.
22
Graph 4.1.2
Bar chart showing Age wise distribution
Table 4.1.3
Classification based on Place of the Respondents.
Place No. of Respondents Percentage
Rural 40 31.7%
Urban 63 50.0%
Semi Urban 23 18.3%
Total 126 100%
Interpretation
From Table 4.1.3 it is clear that 50% of the respondents belong to the Urban area and
31.7% of the respondents belong to the Rural area and the remaining 18.3% of the respondents
belong to Semi Urban.
23
Graph 4.1.3
Bar chart showing Location wise distribution
Table 4.1.4
Classification based on Nature of Job of the Respondents.
Nature of Job No. of Respondents Percentage
Studying 65 51.6%
Working 61 48.4%
Total 126 100%
Interpretation
From Table 4.1.4 it is clear that 51.6% of the respondents are Studying and 48.4% of
the respondents are Working. Out of 126 respondents 65 consumers are studying and 61 of
them are working.
24
Graph 4.1.4
Bar chart showing Nature of Job wise distribution
Table 4.1.5
Classification based on Awareness Level of the Respondents.
Strongly Strongly
Legends Disagree Disagree Neutral Agree Agree
Frequency 4 4 22 33 63
Environment
Friendly Percentage 3.20% 3.20% 17.50% 26.20% 50%
Free from Frequency 2 6 23 40 55

Emission Percentage 1.60% 4.80% 18.30% 31.70% 43.70%
More Safety Percentage 1.60% 2.40% 20.60% 34.10% 43.70%
Less Running Frequency 7 5 23 45 46
and Maintenance
Cost Percentage 5.60% 4.00% 18.30% 35.70% 36.50%
Avoidance of Frequency 5 5 32 32 52
using Non-
Renewable
Resources Percentage 4.00% 4.00% 25.40% 25.40% 41.30%
25
Cost of Travel is Frequency 7 11 26 36 46
Less Percentage 5.60% 8.70% 20.60% 28.60% 36.50%
Energy Frequency 2 3 26 44 51
Efficiency Percentage 1.60% 2.40% 20.60% 34.90% 40.50%
Interpretation
From table 4.1.5 It is clear that the respondents 63 (50%) strongly agree with the
view in awareness of electric bikes for the environment. The respondents 55 (43.7%) are
strongly agreeing that electric bikes are free from emission. The respondents 52 (43.7%)
strongly agreed that electric bikes are safer. Electric bikes are having less running and
maintenance cost the respondents 46 (36.5%) are strongly in agreement. Avoidance of using
non-renewable resources for electric bikes for this 52 (41.3%) of respondents are strongly
agreeing. Cost of travel and Energy efficiency for electric bikes for this also most of the
respondents are strongly agreeing. Free from emission and Energy efficiency for electric bikes
for this only few respondents are strongly disagreeing.
From the above it shows that most of the consumers are more aware of the Electric Bikes.
Table 4.1.6
Classification based on Factors Influencing the Respondents.
Strongly Strongly
Legends Disagree Neutral Agree
Disagree Agree
Reasonable Frequency 6 12 25 42 41
Price of the
Bike Percentage 4.80% 9.50% 19.80% 33.30% 33%
Model and Frequency 1 3 27 49 46
Design Percentage 0.80% 2.40% 21.40% 38.90% 36.50%
Weight and Frequency 1 7 29 38 51
Quality Percentage 0.80% 5.60% 23.00% 30.20% 40.50%
Safety
Percentage 0.80% 4.80% 15.90% 36.50% 42.10%
Mileage
Percentage 2.40% 5.60% 15.10% 34.10% 42.90%
Speed
Percentage 2.40% 6.30% 23.00% 31.70% 36.50%
26
Comfortability
Percentage 0.00% 4.80% 23.00% 32.50% 39.70%
Useable by all Frequency 5 5 26 35 53
Household
Members Percentage 4% 4% 20.6% 27.8% 43.7%
Encouraging Frequency 1 6 5 41 73
New
Technology Percentage 0.8% 4.8% 4.0% 32.5% 57.9%
Due to Increase Frequency 3 4 13 33 73
in Fuel Price Percentage 2.4% 3.2% 10.3% 26.2% 57.9%
Interpretation
From the table 4.1.6 It is clear that the respondents 41 (33%) are strongly in
agreement for factors influencing the reasonable price of electric bikes. The respondents 46
(36.5%) are strongly agreeing for factors influencing model and design of the electric bikes.
Weight and quality of the electric bike for this the respondents 51 (40.5%) are strongly
agreeing. Safety and Mileage and Speed for all of this most of the respondents are strongly
agreeing. For Comfortability, Useable by all household members, encouraging new technology
and Due to increase in fuel price for all of these respondents are strongly agreeing. Only for
the Reasonable price of the bike and usable by all household members few of the respondents
are strongly disagreeing.
From the above it shows that most of the consumers are aware of factors influencing the
Electric Bikes.
4.2 Cross Tabulation:

Group variables together to better understand their relationship. By demonstrating how
correlations differ from one group of variables to the next, cross tabulation allows for the
observation of patterns, trends, and probability within data sets.
27
Table 4.2.1
Classification based on Gender and Age
Age
Gender Total
Below 21-30 31-40 41-50 51-60 Above
20 60
Male 6 78 7 1 0 0 92
Percentage 6.5% 84.8% 7.6% 1.1% 100%
Female 6 27 1 0 0 0 34
Percentage 17.6% 79.4% 2.9% 0% 0% 0% 100%
Transgender 0 0 0 0 0 0 0
Total 12 105 8 1 0 0 126
Percentage 9.5% 83.3% 6.3% 0.8% 0% 0% 100%
Interpretation
From table 4.2.1 it is clear that 78 of male respondents 84.8% come under the age group
of 21-30 years and only 1% belong to above 41-50 years of age. In the female group 27 of
female respondents 79.4% belong to 21-30 years of age and 6 of respondents 17.6% belong to
below 20 years of age. There are no responses from transgender.
Out of 126 employees 83.3% of respondents belong to the age group of 21-30 years.
28
Table 4.2.2
Classification based on Age and Nature of Job
Nature of Job
Age Studying Working Total
Below 20 12 0 12
Percentage 100% 0% 100%
21-30 53 52 105
Percentage 50.5% 49.5% 100%
31-40 0 8 8
41-50 0 1 1
51-60 0 0 0
Above 60 0 0 0
Total 65 61 126
Percentage 51.6% 48.4% 100%
Interpretation
From the table 4.2.2 it is clear that 12 consumers of age below 20 are studying and 53
consumers 50.5% of 21-30 age group are studying and 52 consumers 49.5% of 21-30 age group
are working. 8 consumers of age group 31-40 are working. Only 1 consumer is working in the
age group of 41-50.
Out of 126 consumers 65 (51.6%) are studying and 61 (48.4%) are working.
29
Table 4.2.3
Classification based on Gender and Place
Gender Place Total
Rural Urban Semi Urban
Male 27 49 16 92
Percentage 29.3% 53.3% 17.4% 100%
Female 13 14 7 34
Percentage 38.2% 41.2% 20.6% 100%
Transgender 0 0 0 0
Total 40 63 23 126
Percentage 31.7% 50% 18.3% 100%
Interpretation
From the table 4.2.3 it is clear that 49 consumers 53.3% of male come from urban
areas and 27 consumers 29.3% of male come from rural areas and 16 male consumers come
from semi urban areas. For female 14 consumers 41.2% comes from urban areas and 13
consumers 38.2% comes from rural areas and only 7 consumers 20.6% comes from semi urban
areas.
Out of 126 male and female consumers 63 (50%) comes from urban areas and 40 (31.7%) of
them come from rural areas and 23 (18.3%) of them come from semi urban areas.
30
Table 4.2.4
Classification based on Gender and Overall Awareness
AW Overall
Gender Total
Low Moderate High
Male 12 45 35 92
Percentage 13% 48.9% 38% 100%
Female 7 18 9 34
Percentage 20.6% 52.9% 26.5% 100%
Transgender 0 0 0 0
Total 19 63 44 126
Percentage 15.1% 50% 34.9% 100%
Interpretation
From the table 4.2.4 it is clear that 45 consumers 48.9% are male and they come
under moderate in awareness level and 35 consumers 38% of male come under high in
awareness level. For female 18 consumers 52.9% comes under moderate in awareness level
and 9 consumers 26.5% comes under high in awareness level.
Out of 126 male and female consumers 63 (50%) of them come under moderate and 44 (34.9%)
of them come under high and 19 (15.1%) of them come under low in awareness level.
31
Table 4.2.5
Classification based on Gender, Age and Place
Age
Below
Place 20 21 - 30 31 - 40 41 - 50 Total
Rural Gend male Respondents 1 25 1 0 27
er Percentage 100.0
3.7% 92.6% 3.7% 0
%
femal Respondents 3 10 0 0 13
e Percentage 100.0
23.1% 76.9% 0.0% 0
%
urban Gend male Respondents 2 41 5 1 49
er Percentage 100.0
4.1% 83.7% 10.2% 2.0%
%
e Percentage 100.0
14.3% 78.6% 7.1% 0.0%
%
semi Gend male Respondents 3 12 1 0 16
urban er Percentage 100.0
18.8% 75.0% 6.3% 0
%
e Percentage 100.0
14.3% 85.7% 0.0% 0
%
Total Gend male Respondents 6 78 7 1 92
er Percentage 100.0
6.5% 84.8% 7.6% 1.1%
%
e Percentage 100.0
17.6% 79.4% 2.9% 0.0%
%
Interpretation
From the table 4.2.5 it is clear that the rural area consists of 25 male consumers 92.6%
in the age group of 21-30 and 1 male consumer each in the age group of below 20 and 31-40.
For females in rural areas, it consists of 10 consumers 76.9% in the age group of 21-30 and 3
consumers 23.1% in the age below 20. For urban area male consumers 41 (83.7%) comes under
the age group of 21-30. For females in urban areas 11 consumers 78.6% come under the age
group of 21-30. For semi urban area male consumers 12 (75%) comes under the age group of
32
21-30. For females in semi urban areas 6 (85.7%) come under the age group of 21-30. Out of
126 respondents 92 of them are male consumers and 34 of them are female consumers. From
these 92 males 78 consumers (84.8%) in the age group of 21-30 and for female 27 consumers
(79.4%) in the age group of 21-30.
Table 4.2.6
Classification based on Gender, Age and Aware of Electric Bikes
Age
Below
Are you aware of Electric Bikes 20 21 - 30 31 - 40 41 - 50 Total
yes Gend male Respondents 5 76 6 1 88
er
Percentage 100.0
5.7% 86.4% 6.8% 1.1%
%
e
Percentage 100.0
18.8% 78.1% 3.1% 0.0%
%
no Gend male Respondents 1 2 1 0 4
er
Percentage 100.0
25.0% 50.0% 25.0% 0
%
femal Respondents 0 2 0 2
0
e
Percentage 100.0 100.0
0.0% 0.0% 0
% %
Tot Gend male Respondents 6 78 7 1 92
al er
Percentage 100.0
6.5% 84.8% 7.6% 1.1%
%
e
Percentage 100.0
17.6% 79.4% 2.9% 0.0%
%
Interpretation
From the table 4.2.6 it is clear that 76 consumers (86.4%) in the age group of 21-30
are male and they are aware of Electric Bikes. For females 25 consumers (78.1%) in the age
33
group of 21-30 are aware of Electric Bikes. In the age group of 21-30 the male and female
consumer have 2 respondents respectively and they are not aware of Electric Bikes.
Out of 126 respondents 92 of them are male consumers and 34 of them are female consumers.
From these 92 males 78 consumers (84.8%) in the age group of 21-30 and for female 27
consumers (79.4%) in the age group of 21-30.
4.3 ANOVA Test:
Statistical technique specially designed to test whether the means of more than two quantitative
populations are equal.
Table 4.3.1
ANOVA analysis between Age and Level of Awareness
Age Below 20 21-30 31-40 41-50 F-value P-value
Awareness 2.00 2.20 2.50 1.00 1.945 .126

Level
Null Hypothesis: There is no significant difference among the age group with respect to
Awareness level
Alternate Hypothesis: There is significant difference among the age group with respect to
Awareness level
Interpretation
From table 4.3.1 This is the table that shows the output of the anova analysis and
whether there is statistically significant difference between our group means. We can see that
the significant value is 0.126 is greater than 0.05 therefore the null hypothesis is accepted.
34
Table 4.3.2
ANOVA analysis between Age and Factors Influencing
Factors 2.08 2.21 2.37 2.00 .265 .851

Influencing
Factors Influencing
Factors Influencing
Interpretation
Table 4.3.3
ANOVA analysis between Age and Factors Affecting
Factors 1.00 1.14 1.00 1.00 .596 .619

Affecting
Factors Affecting
Factors Affecting
35
Interpretation
4.4 T- Test:
A t-test is an inferential statistic that is used to see if there is a significant difference in the
means of two groups that are related in some way.
Table 4.4.1
T test for significant difference among male and female with respect to awareness level
of E-bike consumers
Factor Gender Mean Std. T value P value

Deviation
Awareness Male 2.25 0.67 1.40 0.16

Level
Female 2.05 0.69 1.38 0.17
Interpretation
From the table 4.4.1 since p value 0.16 is more than 0.05 the null hypothesis is
accepted at 5% level of significance and there is no difference between male and female with
respect to awareness level of E-bike consumers. Based on the mean score awareness level male
prefers E-bikes than female.
Table 4.4.2
T test for significant difference among male and female with respect to factors affecting
E-bike consumers
36
Deviation
Factors Male 1.07 0.34 -1.74 0.84

Affecting
Female 1.23 0.65 -1.33 0.18
Interpretation
respect to factors affecting the E-bike consumers. Based on the mean score, females affect the
factors more than male.
Table 4.4.3
T test for significant difference among male and female with respect to factors
influencing E-bike consumers
Deviation
Factors Male 2.20 0.74 -0.189 0.850

Influencing
Female 2.23 0.78 -0.186 0.853
Interpretation
respect to factors influencing the E-bike consumers. Based on the mean score, females
influence the factors more than male.
37
4.5 Correlation Test:
The degree to which two variables move in respect to each other is measured by correlation.
The correlation exists between two variables when the values of one are somehow associated
with the values of another in some way.
Table 4.5.1
Correlations test on Consumers Preferences
Factors Factors
Awareness Influencig Affecting
Consumer Preferences Overall Overall Overall
Awareness Pearson Correlation
Overall 1 .461** -.057
P .000 .531
N 126 124
Factors Pearson Correlation
Influencing 1 -.150
Overall P .096
N 124
Factors Pearson Correlation
Affecting 1
Overall P
N
**. Correlation is significant at the 0.01 level (2-tailed).
Null Hypothesis: There is no relationship between consumer preferences.

Alternate Hypothesis: There is a relationship between consumer preferences.
Interpretation
From the above table 4.5.1 It is understood that overall awareness and overall
factor affecting are moderately negative correlated with a relationship of 57% at 1% level of
significance. Overall factor influencing and overall factor affecting are moderately negative
38
correlated with a relationship of 50% at 1% level of significance. Since there is a negative
correlation. Therefore, an alternate hypothesis is accepted.
4.6 Chi- Square Test:
A statistical test that contrasts observed and predicted results is the chi-square test. This test is
used to determine if a discrepancy between actual and predicted data is due to chance or a link
between the variables.
Table 4.6.1
Chi- Square test on Age and Factors Influencing Overall
Factors Influencing Overall

Low Moderate High Total
Age Below 20 Respondents 4 3 5 12
Percentage 33.3% 25.0% 41.7% 100.0%
21 - 30 Respondents 20 42 43 105
Percentage 19.0% 40.0% 41.0% 100.0%
31 - 40 Respondents 1 3 4 8
Percentage 12.5% 37.5% 50.0% 100.0%
41 - 50 Respondents 0 1 0 1
Percentage 0.0% 100.0% 0.0% 100.0%
Total Respondents 25 49 52 126
Percentage 19.8% 38.9% 41.3% 100.0%
Chi Square 3.706
P Value 0.716
Factors Influencing
Factors Influencing
39
Interpretation
From the table 4.6.1 It shows that P value is 0.716 is larger than 0.05, indicating
that the null hypothesis is accepted. It is observed that the respondents 43 (41%) from the age
group of 21-30 are highly influencing the overall factors. The respondents 4 (50%) from the
age group 31-40 are highly influencing the overall factors.
40
Chapter V
Findings, Recommendations and Conclusion
The findings of the research of analysis of the collected responses, as well as the calculative
methods used to make the determination of association and significance, are explained in this
chapter. Customers preferences towards brands and factors are given recommendations,
according to the guidelines. It also brings the study to a close by achieving the study's goals
and hypotheses. Finally, a conclusion to the overall study is made.
5.1 List of findings of the study:
● Out of 126 of them 92 are male and 34 are female.

● Due to the increase in cost of fuel, the demand for electric bikes has increased.
● Out of 126 of them 9.5% are aged below 20, 6.3% are aged 31-40, 41-50 have only
0.8%, 21-30 age have 83.3%.
● Out of 126 of them 31.7% are from rural, 50% are from urban and 18.3% are from semi
urban.
● Out of 126 of them 51.6% are studying and 48.4% of them working.
● Out of 126 most of them are strongly in agreement with the awareness level of Electric
bikes. They are environment friendly, free from emission, safer, and the cost of travel
is less.
● Out of 126 of them only few are strongly disagreeing and disagreeing with awareness
level of Electric bikes like less running and maintenance cost, avoidance of using non-
renewable resources, energy efficiency.
● Out of 126 most of them are strongly agreeing with factors influencing the Electric
bikes like model, design, weight and quality, speed, mileage.
● Out of 126 of them only few are strongly disagreeing with factors influencing the
Electric bikes like reasonable price of the bike, comfortability, usable by all household
members, due to increase in fuel price.
● It is clear that 83.3% of male and females are from the age group of 21-30.
● It shows that 50.5% in the age group of 21-30 are studying.
● It is clear that 50% of male and females are from urban areas.
● It is clear that 50% of male and females are moderately aware of Electric Bikes.
● It is clear that 49 male respondents are from urban areas.
● Out of 126 of them only 6 of them are not aware of Electric bikes.
41
● ANOVA analysis between age and awareness level shows that the significant value is
0.126 which is greater than 0.05 therefore the null hypothesis is accepted.
● ANOVA analysis between age and factors influencing shows that the significant value
is 0.851 which is greater than 0.05 therefore the null hypothesis is accepted.
● ANOVA analysis between age and factors affecting shows that the significant value is
0.619 which is greater than 0.05 therefore the null hypothesis is accepted.
● T-test analysis shows the mean score is higher for male than females for awareness
level of electric bikes
● T-test analysis shows the mean score is higher for females than male for the factors that
affect the electric bikes.
● T-test analysis shows the mean score is higher for females than male for the factors that
influence the electric bikes.
● CHI Square analysis shows that P value is 0.716 which is greater than 0.05, indicating
that the null hypothesis is accepted.
5.2 Recommendations made on the major findings:
● Maintaining more charging points will make consumers buy Electric bikes.
● It is clear that from the student age group most of them are aware of electric bikes
whereas those above the 40-age group are not much aware, so to focus on them we can
bring new models.
● In urban areas most of them are using petrol vehicles where they have to put petrol
more, so in this area electric bikes will be more beneficial and we can make more
promotions here.
● By introducing more models will increase the consumers to prefer it
● By reducing the cost of the electric bike batteries, increasing the mileage and speed of
the bikes, we can increase the sales in the market.
● By introducing low variant bikes more no of consumers can be achieved in rural areas.
● Engaging low time for charging will be more useful.
● With a short span of charging the bikes should be able to withstand for a longer period.
5.3 Suggestions for Further Study:
42
In this study there were some limitations hence some suggestions were made for future
research. The findings of this study cannot be generalized for research in other countries. This
study is limited to consumer preferences towards Electric bikes in Tiruchirappalli. The sample
size can be more than this study to know the broader aspect of the research in similar topics.
This study is limited due to time constraints.
5.4 Conclusion:
Many researchers have done research on consumer behaviour and consumer perception and
there are positive outcomes based on the studies made. The factors such as environment
friendly, more safety, free from emission, cost of travel is less is valued in this study. Most of
the consumers strongly agreed that they have proper awareness about the Electric bikes.
When considering the factors influencing, many agreed that Electric bikes are at reasonable
price at the market and they are having more comfortability. When it comes to speed and safety
many of them consider this as a major factor and prefer the bikes. Most of them strongly agreed
that due to the increase in fuel price only they prefer Electric bikes rather than petrol engine
bikes.
43
References:
Books:
1. “Marketing Management” Book by Philip T. Kotler and Kevin Lane Keller

2. Statistics, Data Analysis, and Decision Modelling” Book by James R. Evans
3. “Quantitative Analysis for Management” Book by Barry Render, Ralph M. Stair Jr.,
Michael E. Hanna, and Trevor S. Hale
4. Revealed Preference Theory” Book by Christopher P. Chambers and Federico
Echenique
5. “Consumer Behaviour and Analytics” Book by Andrew J. Smith
Journals:
1: Alamelu, R., Anushan, C., & Selvabaskar, S. (2015). Preference of E-bike by Women in
India- A Niche Market for Auto Manufacturers. Business: Theory and Practice, 16(1), 25–30.
doi:10.3846/ btp.2015.431
2: Ahlbom, J., & Andersson, D. (2019). E-bike users are lazy… and healthy: A study in
consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others
avoid them.
3: Bhatia, M., Chauhan, H. A., & Kumar, D. (2020) Study of Factors Influencing Consumer
Behaviour towards Electric Two-wheelers in Gujarat. PEOPLE MANAGEMENT FOR
BUSINESS EXCELLENCE, 89.
4: Dill, J., & Rose, G. (2012). Electric bikes and transportation policy: Insights from early
adopters. Transportation research record, 2314(1), 1-6.
5: Deekshu, in a study on Customer Satisfaction towards electric bikes, The lump journal of
marketing. 2018; 4:1-14
6: Fishman, E., & Cherry, C. (2016). E-bikes in the mainstream: reviewing a decade of
research. Transport Reviews, 36(1), 72-91.
7: Haustein, S., & Moller, M. (2016). E-bike safety: individual-level factors and incident
characteristics. Journal of Transport & Health, 3(3), 386-394
44
8: Huang, F.H. (2019, October). Understanding Users’ Experiences of Riding a Two-Wheeler
Vehicle and their Intentions of Purchasing Electric Two-Wheelers. Promet-Traffic &
Transportation, 31(5), 503-512. doi:10.7307/ptt. v31i5.3014
9: Kazemzadeh, K., & Ronchi, E. (2021). From bike to electric bike level-of-service. Transport
Reviews, 1-26.
10: Kazemzadeh, K. (2021). Towards an electric bike level of service (Doctoral dissertation,
Lund University).
11: Kunal dalvi, a study on electric bikes.2020, (Vol.7, Issue:03)
12: Mendoza, J., Josa, A., Rieradevall, J., & Gabarrell, X. (2016, February 1). Environmental
Impact of Public Charging Facilities for Electric Two-Wheelers. Journal of Industrial Ecology,
20(1), 54-66. doi:10.1111/jiec.12270
13: Pretty Bhalla, a study of consumer perception and purchase Intention of Electric
vehicles.2018, pp-362-368;(Vol.149)
14: Ranjan, P., Bhatnagar, Y., & Sehdev, R. (2013, June). Assessment of Consumer Buying
Behaviour Towards Electric Scooters in Punjab. CLEAR International Journal of Research in
Commerce & Management., 4(6). Retrieved December 28, 2020, from
http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=119727948&site=ehost-
live
15: Sakthivel, N., & Senthilkumar, S. (2016). Users’ Attitude and Satisfaction towards E-
Bikes: A Study in Erode District. HuSS: International Journal of Research in Humanities and
Social Sciences, 3(2), 97-101.
16: Simsekoglu, O., & Klockner, C. A. (2019). The role of psychological and socio-
demographic factors for electric bike use in Norway. International journal of sustainable
transportation, 13(5), 315-323.
17: Sundfor, H. B., Fyhri, A., & Bjornara, H. B. (2020). E-bikes—good for public health?
In Advances in Transportation and Health (pp. 251-266). Elsevier.
18: Vinoth, S., & Parthiban, M. A Study on Customer Perception towards Electric Two-
Wheelers in Chennai. Journal homepage: www.ijrpr.com ISSN, 2582, 7421.
45
19: Weinert, J.X., Ma, C., Yang, X., & Cherry, C.R. (2007, January 1). Electric Two-Wheelers
in China: Effect on Travel Behaviour, Mode Shift, and User Safety Perceptions in a Medium-
Sized City. Transportation Research Record, 2038(1), 62–68. doi:10.3141/2038-08
20: Weinert, J., Ma, C., & Cherry, C. (2007). The transition to electric bikes in China: history
and key reasons for rapid growth. Transportation, 34(3), 301-318
Websites:
1. https://scholar.google.com
2. https://en.wikipedia.org/wiki/Electric_bicycle
3. https://en.wikipedia.org/wiki/Electric_bikes
4. https://shodhganga.inflibnet.ac.in/handle/10603/250001
5. https://en.wikipedia.org/wiki/Ather_Energy
6. https://en.wikipedia.org/wiki/Ola_Electric
7. https://en.wikipedia.org/wiki/Okinawa_Electric_Power_Company
8. https://heroelectric.in/about-hero-electric/
9. https://eprajournals.com/jpanel/upload/105am_18.EPRA%20JOURNALS-
5599.pdf
10. https://electricbikereport.com/electric-bike-frequently-asked-questions/
46
CONSUMER PREFERENCES TOWARDS ELECTRIC BIKES IN
TIRUCHIRAPPALLI
Dear Sir/Madam, Greetings. I am Aakash Sundar S pursuing MBA in St. Joseph's Institute of
Management, Trichy. I take interest in studying the consumer preferences towards Electric
Bikes. For this purpose, I request you to fill this questionnaire in a few minutes. These
responses will be purely used for academic purposes and the data privacy will be maintained.
Section-I
SOCIO DEMOGRAPHIC
To enhance the socio demographic profile of bike consumers
1) Name:
2) Email:
3) Gender:
✔ Male
✔ Female
✔ Transgender
4) Age group
✔ Below 20
✔ 21-30
✔ 31-40
✔ 41-50
✔ 51-60
✔ Above 60
5) Place
✔ Urban
47
✔ Semi-Urban
✔ Rural
6) Nature of Job
✔ Studying
✔ Working
Section-II
AWARENESS LEVEL
State your level of awareness on the following statement that motivated you to prefer Electric
Bikes
7) Are you aware of Electric Bikes?
✔ Yes
✔ No
8) How did you come to know about the Electric Bikes?
✔ News Paper / Magazine
✔ Television
✔ Radio
✔ Internet
✔ Friends / Family
9) Which Two-wheeler are you using presently?
✔ Scooter
✔ Bike
48
10) Which CC type your bike have been listed?
✔ 120 cc
✔ 135 cc
✔ 150 cc
✔ 155 cc
11) Environment Friendly
✔ Strongly Disagree
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
12) Free from Emissions
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
13) More Safety
✔ Disagree
✔ Neutral
✔ Agree
49
✔ Strongly Agree
✔ 14) Less Running and Maintenance Cost
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
15) Avoidance of using Non - Renewable Resources
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
16) Cost of Travel is Less
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
17) Energy Efficiency
✔ Disagree
50
✔ Neutral
✔ Agree
✔ Strongly Agree
Section-III
ABOUT THE ELECTRIC BIKES
To ensure the usage of Electric Bikes
18) Please select one of the following options
✔ I own and use an electric bike
✔ I have used an electric bike, but I don't own one.
✔ I've never owed or used an electric bike, but may do one day
✔ I've no interest in electric bikes. I'll never own.
Section-IV
FACTORS AFFECTING
Study of the factor that affecting consumer preferring Electric Bikes
19) If No interest in Electric Bikes, why?
✔ Due to Less charging points
✔ Due to Fear of Blast
✔ Due to Speed Limit
✔ Due to Less Comfortability
Section-V
FACTORS INFLUENCING
51
State your level of agreement on the following statement that influences buying Electric Bikes.
20) Reasonable Price of the Bike
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
21) Model and Design
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
22) Weight and Quality
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
23) Safety
52
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
24) Mileage
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
25) Speed
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
26) Comfortability
✔ Disagree
✔ Neutral
✔ Agree
53
✔ Strongly Agree
27) Useable by all Household Members
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
28) Encouraging New Technology
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
29) Due to Increase in Fuel Price
✔ Disagree
✔ Neutral
✔ Agree
✔ Strongly Agree
Thank you for taking the time to fill out the survey. Your participation in this study will surely
help. Thank you for sharing.
54

Consumer Perception Towards Electric Bikes

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Consumer Perception Towards Electric Bikes

Uploaded by

Copyright:

Available Formats

CONSUMER PREFERENCES TOWARDS ELECTRIC BIKES

Project submitted to the Bharathidasan University, Tiruchirappalli

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of

ST. JOSEPH’S INSTITUTE OF MANAGEMET

A Jesuit Business School

Project submitted to the Bharathidasan University, Tiruchirappalli

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of

ST. JOSEPH’S INSTITUTE OF MANAGEMENT

Place: Tiruchirappalli Signature

associateship, fellowship or any other similar title to anyone.

VIVA VOCE Examination has been conducted on:

Internal Examiner External Examiner

Key words: Electric Bikes, Awareness, Perception, Expensive.

Chapter Title Page

1.1 Introduction to the study 1

Age wise classification of the respondents

Classification based on Place of the respondents

Classification based on Nature of Job of the

4.2.1 Classification based on Gender and Age 28

4.2.2 Classification based on Age and Nature of Job 29

4.2.3 Classification based on Gender and Place 30

Classification based on Gender and Overall

ANOVA analysis between Age and Level

ANOVA analysis between Age and Factors

ANOVA analysis between Age and Factors

T-test analysis between Gender and Awareness

T-test analysis between Gender and Factors

4.5.1 Correlation test on Consumers Preferences 38

4.6.1 CHI Square test on Age and Factors 39

4.1.1 Bar chart showing Gender wise distribution 22

4.1.2 Bar chart showing Age wise distribution 23

4.1.3 Bar chart showing place wise distribution 24

4.1.4 Bar chart showing Nature of Job wise 25

Introduction to the Study, Profile of

the Industry & the Company

1.1 Introduction to the study

1.2 Conceptual and theoretical foundations of the topic

1.3 Concepts used and their definitions in the study

1.4 Importance and scope of study

1.6 Profile of the industry:

1.7 Profile of the company

Okinawa electric scooter is a 100% Indian electric two-wheeler manufacturing company,

Alamelu et.al (2015) Determined that by providing necessary infrastructure, such as an

Researchers have worked on Electric Bikes in numerous disciplines of research in a variety of

in Tiruchirappalli. So, as a researcher, I'm initiating a project to investigate the preferences of

3.1 Formulation and Statement of the problem

3.2 Study design

● To study the consumer preference of Electric Bikes in Tiruchirappalli district.

● To find out the socio demographic profile of E- bike consumers in Tiruchirappalli.

3.4 Variables Considered:

3.6.1. Sampling Method:

3.6.2. Sampling Technique:

3.6.3 Sampling Size:

3.7 Types and source of data:

3.8 Methods and tools of data collection:

The following statistical techniques were used in this study:

b) Chi square test:

𝑟 = ∑(𝑥 − 𝑚𝑥)(𝑦 − 𝑚𝑦)

DATA ANALYSIS AND INTERPRETATION

4.1 Frequency analysis: