Lenses of Development Communication Practices

Strategic communication is incorporated into development programs as

part of development communication. The effectiveness of development projects
can be increased by the use of strategic communication, a potent tool. Not
merely information transmission, education, or awareness-raising are its goals;
behavior change is as well. And according to Quebral, who first used the term
"development communication" in 1972, the discipline is "the art and science of
human communication applied to the swift transformation of a country and the
mass of its people from poverty to a dynamic state of economic growth that
makes possible greater social equality and the larger fulfilment of human
potential." A fundamental understanding of development communication the
communication process is better understood achieving the highest level of
social good is crucial. in regard to its use

The discourse was not merely about informing or educating people to

embrace new attitudes, knowledge, practices, or technology, as this idea
implies from the development communication. The core reasons of structural
inequality, marginalization, and disempowerment that prohibit people and
societies from making drastic changes to improve their quality of life and
wellbeing were implied to be unpacked and uprooted. Although the latter are
crucial components of communication, they are insufficient to convince people
to abandon ingrained habits or behaviors. Sharing knowledge and using
communication to advance development through the creation of strategies and
policies are the definitions of development communication. Communication for
development also refers to organized cooperation and information sharing that
benefits all parties. Nowadays, communication plays a significant role in the
growth of nations. Development communication is the use of a variety of
media, interfaces, and techniques to transmit expertise from developed
countries' organizations and businesses to undeveloped countries'
organizations and businesses in order to further global development.

A communication-based development strategy can expose people's underlying

attitudes and conventional wisdom, assist people in changing their
perspectives and gaining new information and skills, and disseminate social
messages to sizable audiences. This knowledge can apply by the pe