Speaking DB Work in pairs and discuss the questions. 1. What attracts visitors to your town or city? 2. Does it have any landmarks? 3 Are they well-known to people who have never been there? ED Read the extract from an article about branding ies. Does your town or city have any of the characteristics mentioned in the extract? (ify brands ces your city have a famous landmark, arch cultural tradition or is it home to a major industry, a world-renowned hotel oreven a distinctive way of getting around like London's black cabs or Amsterdams barges? Perhaps ita mecca for theatre- ‘goers, musicians or party animals. Or maybe it's just a nice place tobe. Top brand cities seem to have it all Not only n they 15.as long as your arm of magnificent buildings, museums anc I famous restaurants, glorious parks, iconi and all sorts of places to see and be seen. For cities and towns less favourably endowed the first step in establishing a brandis to identify assets and find a way of communicating these, usually by means ofa logo and slogan. But getting the logo and slogan right is no. mean feat. Under no circumstances should visitors be led. lie -can promise something it cannot deliver, No one is impressed ifa place calls itself the sunshine ‘Capital’ but is in fact cold, wet and windy, or claims to ‘never sleep when by-laws oblige all bars and restaurants tocose by midnight. i GRAMMAR FOCUS | | Emphasis with inversion > GRAMMAR REFERENCE p.175 El Look at the underlined sentences in the article. What do you notice about the verb forms? Rewrite the sentences 50 that they are less emphatic. LANGUAGE TIP ‘You are more likely to find structures with subject- verb inversion in more formal or literary written Contexts than you are in speech. Hardly had he arrived when Jo tushed in. i Rewrite the sentences using inversion. Start with the word given. 1. This city has seldom been in greater need of energy-efficient public transport than its today. Seldom : 2. We had just ordered our meal when the waiter rudely asked us if we would mind paying the bil, Scarcely i 3. Ihave rarely seen such a brillant display of artistry and expertise, Rarely 4 You have failed to hand in your essay on time and you have also copied several paragraphs ditectly from the internet. Not only 5. Youshould not let people who don't respect the dress code into the club under any circumstances. Under no circumstances . 6 She posted the letter and then began to regret what she had sald, No sooner : 7 My client has never revealed the contents of this. document to the media Tt 8 |had only just finished the assignment when my boss asked me to do something else for her Hardly GB Work in pairs. in which situations would you expect to hear or read the sentences in Activity 4? [Fh write sentences beginning with the words in italics in Activity 4. Compare your sentences with a partner. Unit 1Wherewelve 13.1B complete the second sentence so that it has a similar meaning to the first sentence, using the word given. Do not change the word given. You must use between three and six words, including the word given. Lonly managed ta buy my own place after years of sharing with other people. DID Only after years of sharing with other people my own place. The neighbours are really noisy and they are not very friendly either. ONLY Not really noisy, they ate also not very fiendly You shouldst ever put your full address on a luggage label TIME At sncseanaue PULYOUT full address on a luggage label. It willbe six years since | moved here next Saturday. FOR By next Saturday | will six years You shouldn't tell anyone about this under any circumstances. No Under tell anyone about this, | closed the door and immediately realised | had left my keys inside the house, No the door than | realised my keys ‘were inside the house. SOONER ’ complete the sentences with the present simple ‘or continuous form of the verb in brackets. 1 _-» (smel) smoke. Is there something burning? The soup is almost ready. Dad asteitto see if thot enough, 1 (see) Josh on Friday evening but perhaps you and | could get together on Saturday. Lookat the cat! He {mel the roses! We (think) of renting a small plot of land to ‘row aur own vegetables. This tea _. (taste) of mangoes. (A,B, Cor) best fits each gap. Adaw — B create make —-D come Arreverse B back — € rear D underside Aled B brought € produced D saw A history B past Cages —D time A holding B storing € bearing _D exhibiting A seems B laoks —_€ resembles D reminds ‘A appealed B charmed € attracted D enticed Agct Bring € set D put REVIEW Weekly Herald ‘The logo that everyone loves it was 1977 and the American graphic designer Milton Glaser had been askedto (1)... up with a logo for New York State. He pulled a ted crayon from his pocket and began to SKGICH ON the (2)..nsnnuee OF AN envelope: first an 1, then the simple outline of a heart, followed by twoletters, Nand. Glaser's doodle ©). ... to the development of one of the most successful advertising campaigns of all (4). soe. It was $0 Successful, in fact, that the torn envelope (5) ..ceee NS ‘original idea is now in a permanent collection ina museum. The upbeat message of Glaser's, design, which (6) . the kind of joytul graffiti that young lover might carve into a 768, (MJesnnseninn 10 New Yorkers as well a tourists. Glaser himself acknowledges that it seems strange that a logo could have such ‘an impact but it seems his design really did © . about a change in people's attitudes at a time when the city had been going through cificut times. Unit 1 Where we ly8 Emphasis: cleft sentences with what This structures a relative clause introduced by a wh-word, We use it to put emphasis on key information ina sentence. Itis more common in spoken English buts also used in witing. ‘Many people fail 0 understand that their actions havea major impact on the environment. What many people fail to understand is that their actions havea majarimpact on the environment. tim proposing a radical new approach to the problem of raft inourcites. What 'm proposing is radical new approach tothe problem of graft in our cities You should give up smoking What you should dois give up smoking, Asense of belonging makes people happy. What makes people happy isa sense of belonging. 9 Emphasis with inversion 9.1 Negative adverbs/adverbial expressions We can put a negative adverb or adverbial expression at the beginning of a clause for emphasis When we do this, there isinversion ofthe auxiliary and subject. Under no circumstances should you share your password with others Ato time did she consider any ther posit. ‘Not until she had filed to make contact for over twenty-four hours did they contact the police. 9.2 Restrictive words and expressions We can also put certain restictive words or expressions at the beginning of the clause for emphasis. We are more likely 10 use inversion in formal or literary contexts Hardly had arrived inForis when treceved acl eling met rad to return home urgertly 'No sooner had Isat down to have a cup of ea than the telephone rang. Seldom have | felt so moved by a piece of orchestral music. Little did | know that they were planning o eplace meas project leader, Never had his wife looked more beaut. (Only when | saw him again did | realise just how good a fiend he had been. Not only have you missed several classes, you have aso failed to submit al the written work 10 Hypothetical meaning 10.1 wish 1. We use wish + past simple to express a wish thatis not truein the present. We also use it to talk about wishes that might come true in the future, We use this structure ‘when we want our own situation (or the situation of the person who is doing the wishing) to be diferent. swish Kathy lived here Donttyou wish you spoke another language? 2. We use wish + be to say how we would change a present cor future situation, We often use wereinstead of wos, especially in more formal styles wish he was/were litle more open-minded. Weal wish the economy wasn't/weren't so unstable 3 We use wish + would to refer to general wishes for the future, | wish the weather would improve. 4 We also use wish + would to tak about other peoples annoying habits. wish my brother in-law would sell that old cat | wish he wouldn't complain about the weather al the time. Watch Out! This form is rarely used with /or we To talk about wishes we have for ourselves, we use could, wish | could buy a new computer. 5 Weuse wish + couldto talk about an ability we would lke to have, | wish could fearn tobe a bit vcr 6 We use wish + past perfect to refer to things we are sory about in the pastor to express regret. | wish jhad started learning Spanish when | was younger. ‘She wishes she hadn't lost her ternper 10.2 if only \We use ifonly with the same verb forms as wish when our feelings are stronger. We often use it with an exclamation mark), We azo use it with would/wouldn to entice someone else’ behaviour only i could take back the dreadful things said! IFonly the neighbours would stop making so much noise! only shad never eft my home townt Grammar reference 17s