EMYTH Business Consultation 1

BUSINESS Consultation

Your Business Analysis

© 2013 EMyth
EMYTH Business Consultation
Deepening Your Ownership
of Your Business
The EMyth Business Analysis
This Business Analysis will give us a snapshot
of the state of your business and help start
the conversation about how EMyth can best
serve you.
By choosing to have your free business con-
sultation, you have already begun the process
of transforming your business. Your EMyth
Advisor will give you an honest assessment
of where you are, help you define where you
want to go, and outline the way to get you
there.
To get the most value out of your consulta-
tion, you will want to complete this analysis
and email it back to your EMyth Advisor prior
to your consultation.
The first section, Your Business Frustrations,
will help us identify the specific problems you
experience on a day-to-day basis in key areas
of your business.
The second section, Your Systems Solutions,
helps us identify the specific solutions in the
form of systems you have already developed
or need to develop to eliminate those prob-
lems and the frustrations caused by them.
1
The third section, Your Goals and Objectives,
will help us identify your entrepreneurial
vision for your business and what is getting in
your way of achieving that vision.
Once you have completed this analysis,
your EMyth Advisor will help you analyze
the results by identifying the areas to target
in your business and help you to establish
priorities for working on these areas through
EMyth Coaching, should the help of EMyth
Coaching be indicated by our findings.
Whether you choose to begin EMyth
Coaching or not, the information you will
receive from your Business Consultation will
highlight the next steps for you and your
business, and give you options for how to
take those next steps.
We look forward to working with you to
deepen your ownership of your business.
© 2013 EMyth
EMYTH Business Consultation 2

Section 1: Your Business Frustrations

Name Company Name

Email Phone Number

Directions
Mark the following statements which describe a condition which either has existed in your business in
the past, exists now, or which you are concerned may exist in the future. If all or more than one are true,
please mark each of the appropriate boxes.

Marketing & Sales Frustrations Finance Frustrations

Past Now Future Past Now Future

I don’t have enough sales. I am challenged to pay my bills on time.

I seldom know where I stand financially.
I’m concerned about losing
customers to my competitors. My sales volume is up but I still seem to be
short at the end of the month.
Reducing my price seems to be the
only way to stay competitive. My personal & business accounts/credit
are one & the same.
My employees struggle with how to I don’t have enough cash or credit to
effectively sell my product/service. invest in needed equipment, advertising,
inventory or staff.
My sales are difficult to predict.
Budgeting rarely works for me.
I am uncomfortable selling so I avoid
selling my product/service. I avoid looking at my financial reports.
I’m not sure how to best compensate
my sales people. My receivables are out of control.

I don’t know if my advertising is I’m not sure what my break-even point is.
actually working.
I’m not sure I’m pricing my services
I often don’t know what my sales correctly.
people are doing.
I don’t know how to set up my books.
I am my best sales person.
I am concerned that I may run out of
I don’t have enough time to do the
money and will not be able to keep my
number of sales calls needed.
business open.
I have trouble dealing with prospect
questions/objections. I have been challenged to make payroll.

I don’t know how to create a sen- I have difficulty reading my financial

sory experience that attracts my best statements.
customers. I don’t know how or have been unable to
I am concerned that my business obtain a business loan or investment.
image isn’t what it should be and that
I’m turning people away.
There are significant “peaks & valleys”
in sales volume so I often feel
vulnerable.

© 2013 EMyth
EMYTH Business Consultation 3

Section I: Your Business Frustrations (continued)

Management & Leadership Frustrations Operations & Delivery Frustrations

Past Now Future Past Now Future

My employees do not do the work My employees make costly mistakes.

the way I want them to on a consis-
tent basis. I’m never sure if we will actually
deliver on what we promise.
I spend a lot of time putting out fires.
I’m not sure how much inventory
My employees struggle to embody
to carry.
my vision.
I’m not sure I’m pricing profitably.
I can’t always trust my employees.
I find it difficult to motivate my I spend too much time dealing with
employees. customer complaints.
My business partner(s) and I are not I’m the only one who can do
in alignment with where the business estimating/pricing.
is going or how we should be My vendors and suppliers are often
running it. late so my customers are unhappy.
I find it uncomfortable and so avoid My customers tend to only want to
terminating unproductive employees. deal with me.
My work is too complex to train and My sales/service/production costs are
delegate to others. too high.
I am uncomfortable delegating to
I often avoid my customers.
others.
I struggle to keep my best It’s hard to trust others besides myself
employees. to deliver the level of service my
customers expect.
I’m challenged to attract or hire the
right employees
My subcontractors are unreliable.
My employees don’t consistently
follow systems.
I’m not sure how to increase produc-
I wonder if my employees have tivity and service using technology.
enough work to do.
We spend too much time & money
Training people takes too much time. redoing work due to mistakes or
damaged inventory.
I get tired of correcting my
employee’s mistakes. I don’t know how to put controls
in place to ensure quality and
I rarely have the time to manage my timeliness.
employees.
I’m concerned that I may not be
If I took a vacation, my business keeping up with needed innovations.
would suffer.
My equipment/product lines/service
I don’t have time to document what I offerings need to be updated to stay
do so that others can follow. competitive.

© 2013 EMyth
EMYTH Business Consultation
Section 2: Your Systems Solutions
Directions
Mark the appropriate box (either Yes or No) identifying the presence or absence of the following systems
in your business. Answer ‘Yes’ if it is in a form that can be replicated at a second location with different
employees.
Marketing & Sales Systems
Do you have a system for…?
Ensuring your marketing channels are
effectively reaching your most
probable customer?
Creating a strategy to attract more
qualified customers?
Understanding your most probable
customer and directing your
messaging & advertising to them?
Determining how to use the internet
& social media to attract your target
market?
Tracking and evaluating the results of
your advertising?
Recruiting and hiring effective
sales people?
Training your sales team to use your
sales process?
Developing responses to your cus-
tomers’ most often asked questions?
Understanding how buying decisions
are made and developing a sales
process around this?
Establishing sales goals and tracking
the effectiveness of your system?
Developing a compensation program
based on the results your employees
produce?
Documenting what you know how
to do so you can train others to do
the same?
Identifying, evaluating, and correcting
problems in your sales process?
Scheduling your time to work on the
strategic work of the business?
Conducting regular market research
to maintain a competitive advantage?
4
Management & Leadership Systems
Yes No Do you have a system for…? Yes No
Documenting your work so you can
effectively train others?
Getting commitments from your
employees to do the work the way
you want?
Planning your work to allow more
productive use of your time?
Creating a work environment where
your employees are passionate about
what they do?
Communicating work expectations
and ensuring that they are met?
Hiring and training people who will
exceed your expectations and help
you reach your vision for your
business?
Defining the organizational structure
of your business to determine and
evaluate your personnel needs?
Organizing your company to assure it
will run effectively in your absence?
Delegating non-managerial work to
permit you to devote your time to
running the business?
Recognizing your employee’s
achievements and evaluating them
on objective criteria?
Becoming a role model who will
be admired and respected by your
employees?
Giving clear instructions and
monitoring a job to ensure its timely
completion?
Defining your short and long term
business goals and gaining
agreement to achieve them?
Improving the productivity of
employees without having to
increase their pay?
© 2013 EMyth
EMYTH Business Consultation
Section 2: Your Systems Solutions (continued)
Operations & Delivery Systems
Do you have a system for…?
Delivering exceptional customer
service consistently regardless of
who is helping your customer?
Scheduling work or jobs to assure
timely completion?
Successful resolution of customer
complaints?
Continual innovation to better meet
your customer’s needs?
Documenting the “how to do it here”
delivery work so that it can be taught
to others?
Quantifying how long it will take to
complete a job or perform your
service for your customers?
Controlling current costs and
accurately forecasting future costs?
Monitoring your suppliers or subcon-
tractors to identify potential delays or
problems so you can schedule your
work accordingly?
Analyzing and evaluating your current
operations to determine if expansion
is feasible or desirable?
Organizing, processing, and storing
your files/paperwork in an efficient
and accessible manner?
Controlling all order processing
activities to assure prompt service to
your customers?
Organizing and maintaining a
productive workplace?
Accessing current and future operat-
ing needs to determine whether new
or additional equipment/materials/
space is necessary?
Designing your product/service
packaging or bundled offers to both
meet customer expectations and
your gross profit margin goals?
Tracking customer retention and
identifying any loss due to unmet
service/product expectations?
5
Finance Systems
Yes No Do you have a system for…? Yes No
Defining financial goals and creating
profit/loss documents?
Forecasting income so you can pay
your bills on a timely basis?
Evaluating overhead costs to
determine whether additional
personnel are feasible or necessary?
Recording your daily cash receipts
and creating reports?
Organizing your financial records to
provide accurate, timely information?
Calculating and tracking your
operational costs?
Identifying fixed and variable costs so
you can accurately determine your
break-even point?
Preparing documentation to analyze
the possibility of expansion or an
increase in capacity?
Improving cash flow through effec-
tive collection of past due accounts?
Getting a loan or other forms of
capital through credit sources?
Assessing the profitability of your
inventory to avoid carrying unprofit-
able and slow moving items?
Defining the overall financial goals of
your company and setting a budget &
cash plan to attain them?
Tracking and building owner’s equity?
© 2013 EMyth
EMYTH Business Consultation 6

Section 3: Your Goals and Objectives

1. What would you like your company to become, or develop into in the next 3 to 5 years? In the next 10
years? In other words, what is your dream or vision of the business? How would you like it to look if you
could have it on your terms?

2. If your business were running as you described it, what would you get out of it and what would your
role be? In other words, what do you really want as a business owner? How is your business supporting
your life and personal goals?

3. What do you feel are the major obstacles standing in your way?

© 2013 EMyth
EMYTH Business Consultation 7

You’ve completed
the first step.
Now receive your one-on-one consultation
with an EMyth Advisor.
• Learn where you can get the most leverage in your business, today.
• Review the analysis with a professional, and get immediate feedback on
how to address the biggest frustrations in your business.
• Find out how EMyth’s business development roadmap can be tailored to
your vision for your business.

Start by printing this form for your records and sending it to

an EMyth Advisor.

or save & send as an attachment

to advisor@emyth.com

We’ll get back to you right away.

© 2013 EMyth