B2C / B2B Companies And Target Marketing

It should be understood that the company must be able to determine the market of the
business that is occupied because it is the key to business development. Therefore, the
business model and strategy aim to be able to develop the business so that it can develop
and progress rapidly. So far, there are two basic types of business applied to determine
market strategy, namely Business to Business (B2B). B2B is the sale of products or
services carried out by a company and intended for other companies. While B2C is a type
of business that sells goods or services to individual or group consumers directly. In
general, the prospects for the B2B market tend to be smaller. As is known, the number of
entrepreneurs will be smaller when compared to consumers or users of a product. So B2B
has very small and specific sales potential. Whereas B2C has a very broad market and the
possibilities are almost limitless. Strategies that can be carried out for B2B businesses are
to strengthen the business quality, and service quality, communication with customers,
and always make improvements to your business. While the B2C strategy requires you to
build a wide network for each line of business, both in terms of marketing and product
distribution. At times like this, you can create campaigns on social media and websites
and you can also create marketing strategies in the form of advertisements in print media,
brochures, or e-commerce.