Enriching Experiences

www.entent.io
Problem - Web Analytics is incomplete!

Consumer's Challenge
Lack of attention to individual customer’s needs due to ignorance of their online
interaction data

Business Challenge
• Unoptimized marketing and business processes with lower ROI
• Aggressive investment / acquisition targets without comprehensive data solutions
Impact - A lot is missed when we don’t pay close attention to
customer’s non-click signals

7%

93%

Click Non Click

Current solutions (only capturing click-based activities) are not complete and loosing other
93% of behavioral signals (non click activities) during user journey.
Click Based Products in Market

ClickStream Heatmaps
Issue?

Lack of one stop

solutions with
actionable insights
on individual
customers
Captures and Provides Aggregated insights and
only 3-7% of information lack attention to
from a visit individual
Introducing
FlowStream TM

Analytics
FlowStream™ Analytics - What gets measured gets managed!

Captures both Click based and non-click based activities.

Mousehover Scroll Click Page load Exposure Engagement

Gives much better understanding into each individual user needs.

Real Artificial
Intelligence Intelligence
 Introduces
FlowStream™ Data & Analytics

Engagement Attention Intent

15+ 10+ 20+ segments
metrics metrics
Across web & m-web

Channel Product SmartLead™ EnTarget™

Optimization Optimization Discovery simplified Precision retargeting
 ClickStream
Vs
FlowStream ™ Engagement Metrics (Sample)

ClickStream FlowStream™ Usage

Bounce Rate Understand ROI Optimize content Product & Page

Conversion event Add to Cart Lead submission Purchase

Site KPIs Conversion KPIs Other Business KPIs

70% inaccuracy in
Session Time clickstream time
Understand User time spent on website

Count of pages Website User journey

# Page views visited Optimization Optimization
To differentiate between actual active Better measure
Page active Time users & non active users than session time
Understand user Placement of Messaging &
Scroll Length & Depth reach in Page products services
Understand user
Hover Length Engagement
Page content Products

User Activeness
Browser Foreground Time Understand User Engagement
on Page
 ClickStream
Vs
FlowStream ™ Attention Metrics (Sample)

ClickStream FlowStream™ Usage

Hover Attention Time Understand user attention during browsing

Hover Engagement Time Classify user quality for the content

Hover Quality & Content Classify user quality & the content

Attention Time & Type To understand user attention type

To rank users based on engagement – Score is generated

Engagement Score using ML and AI algorithms
 ClickStream
Vs
FlowStream ™ Intent Metrics (Sample)

ClickStream FlowStream™ Usage

Page Name / URL To filter users based on page visited

Rich Media Action Capture of all rich media click events

Channel Referral Domain based classification

For Campaign
Query Parameters identification
Other Traffic segment identification

Understand Top 5 interested products Targeted

Top 5 product Intent by each User Marketing
Understand features garnering Optimize Products for
Top 5 feature Intent User attention Targeted Marketing
Provides view of which content is most Optimize Product,
Top Exposure content exposed to the user during the journey content, website
Optimize Product, Provides view of which content is most
Top Engagement Content content, Website engaged with the user during the journey
Use cases across the funnel with deep integration

Optimization SmartLead EnTarget

Discovery simplified Identify future customers
Key performance insights Winback your future customers
Efficient Lead Prioritization through precise targeting
AB testing deepdives 10X performance improvement
Effective Lead Assignment with increased scale
Content optimization with Deep integration to leading
Intent segments Personalized Sales Pitch
platforms & DSPs
Traffic quality index Deep integration to leading
CRMs
Campaign performance
monitoring
Remove blind spot on
bounces & exit pages
Clickstream - Market opportunity and growth

Market Region Industrial trend

300 25% 250 17%

250 17%
20% 200

200 16%
15% 150
150 16%
10% 100
100 15%

5% 50 15%
50

0 0% 0 14%
North America Europe APAC Latin America MEA Retail & Ecomm Media & Telecomm & It Travel & BFSI Others
Entertainment Hospitality
2017 ($M) CAGR (2017-2022) 2017 ($M) CAGR (2017-2022)

Google Analytics, Site Catalysts, Web Trends, UnicaNetInsight, UnicaNetTracker, Coremetrics, Omniture
and ClickTracks
 2022e (
Entent market sizing comment
$M)
total clickstream market size 1562.3

Clickstream product market size 996.8

Based on overall product

Entent Applicable industries for Entent

Applicable usecases for Entent (

996.8 scope

Market from known so far)

Target market region for Entent(
996.8

Scope next 2-3 years)

Target companies based on size
549.7

329.8 Based on current go-to

(60%)
market strategy &
Target companies based on immediate fitment
66.0
digital journey (20%)
Target capture share (10% of
6.6
target companies)

13
Market Cast Study: MOAT – Attention analytics (Similar Domain)

Moat provides Real-time, multi-platform, and actionable marketing analytics:

- Provides various engagement and attention metrics on campaign performance
- Product placement in upper funnel display and social ads and campaign optimization

1. Founded in 2010 in New York, US

2. Raised a total funding of 67.5 M in 5 rounds.

3. Acquired by Oracle for USD 850 M in 2017

Market Case Study – ByteDance: A $70B content provider
with 200 million daily active engagement hours (Uses similar Approach)

Key Strategy behind the win is

Exact measurement of content consumed by individual visitors allowing for accurate
personalization & overall content prioritization
Appendix
One Step Intelligence Activations and Deep Integrations
UI
Your Website Intelligence Conversion

API

Your Website CRM TMk Conversion

Intelligence

Your Website DSP/DMP Target Conversion

Intelligence
Business placed at a high ROI & safer marketing heaven

ITP

Re-targeting
Intelligent Tracking Prevention
Site visitors
Operating at funnel position with lowest
estimated impact from all ongoing or
Lead/Events planned regulatory changes

Conversion
SmartLead for your aggressive business goals

Engagement Attention Intent

Active Time Attention Time Top Engaged content
Engagement Score Engagement Quality Top Exposed content
40+ metrics & 20+ intent segments

What Gets Measured – Gets Managed

Lead Lead Sales

Prioritization Assignment Pitch
EnTarget: Time to win back online customers with complete
focus to their interests and needs

Understand Strategize Target

Engagement, Interest With overall intent & Win them back using
& Intent of each 30+ business important your Remarketing
customer metrics channels
Convert every onsite move of your site visitors into actionable
data

ReTargeting
Onsite Analytics

Engagement
Attention
Onsite tracking Intent

Acquisition
Thank you