INTRODUCTION TO DIGITAL MARKETING

• https://www.youtube.com/watch?v=So16ZBPK6mo

• Close to 4 million views in 12 days

• #KiseKhushKarenge
WHAT IS MARKETING?
 MARKETING PROCESS

Creating Value

Communicating Value
Segmentation
Delivering Value
Targeting

Positioning
FUNCTIONS OF MARKETING

Understanding
Customers

Customer Advertising
Service & Branding

Functions
of
Marketing
Product
Selling Management

Pricing
No of internet users in India?
NO OF INTERNET USERS IN INDIA 2015-2020
(IN MILLIONS)
• India was ranked as the second largest online market worldwide in 2019,
coming second only to China. The number of internet users was estimated
to increase in both urban as well as rural regions, indicating a dynamic
growth in access to internet. (Statista)

• Of the total internet users in the country, a majority of the people access
the internet via their mobile phones. There were nearly the same amount
of smartphone users as internet users across the country.
No of Internet users in urban and rural India?
No of social
network users
in India 2015-
2020
(in millions)
• With over 2.7 billion monthly active users as of the second
quarter of 2020, Facebook is the biggest social network
worldwide.
• 3.14 billion people were using at least one of the company's
core products (Facebook, WhatsApp, Instagram, or Messenger)
each month.
LEADING
COUNTRIES
BASED ON
FACEBOOK
AUDIENCE SIZE
AS OF JULY 2020
• Most of the Facebook usage came from the younger
generation, aged between 18-24 years
• There were about 195 million Facebook users in India as of
May 2016, against about 191 million in the U.S. and 90 million in
Brazil.
DISTRIBUTION OF DIGITAL ADVERTISING SPEND IN
INDIA 2019, BY INDUSTRY
• In 2019, about 28 percent of digital advertising expenditure in
India was spent on social media compared to a 22 percent ad
spend on online videos.
BRIEF EXERCISE

• Write about a Digital campaign/strategy that you believe is

unique and engaging. What makes it unique and engaging?
MUST READ ARTICLE

• https://blog.hubspot.com/marketing/what-is-digital-marketing