West Visayas State University

College of Education
Luna St., La Paz, Iloilo City

APRIL MAE L. DORMITORIO

BSED FILIPNO 1-E
ED 206- Building and Enhancing New Literacies Across the Curriculum
Module 5 MEDIA LITERACY

Assessment:
Identifying Persuasive Device
Direction: Identify the persuasive devices used in the following print ads. Write you answers on
the space provided then explain your answer.

Intensity

The language used in print ad is full of

intensity. It contains superlatives specifically
the word “best” to indicate that it has an
excellent quality which was used to hype
the product (Starbucks Coffee) and to
convince the consumers of coffee.

Celebrities

This ad used a technique called Celebrities and, in this ad, they

used a picture of famous actress and singer Sarah Geronimo to
grab our attention. By appearing in an ad, Sarah G implicitly
endorse a product.
 West Visayas State University
College of Education
Luna St., La Paz, Iloilo City

APRIL MAE L. DORMITORIO

Buong bayan ay nag- LBC peso padala na!
BSED FILIPNO 1-E

Bandwagon

In this print ad, they used the Bandwagon Plain Folks

persuasive technique. The tagline “Buong bayan ay
nag-LBC peso padala na!” in print ad implies that
“everyone is doing it” to attract the attention of the
audience. It urges people to jump on the
bandwagon”. With the right wording, the brand or
company try to convince the people that everyone
has already tried it and that they are missing out.
The plain folks strengthen the image of politician.
It implies endorsement. It uses power and
pictures. These were the techniques that makes an
ad memorable to viewers. They use picture to tell
a story or convey a message.

Lucky Me! Emphasizes the

Importance of Families
Eating Together

Warm & Fuzzy

The print ad uses sentimental images especially of families to stimulate feelings of

pleasure, comfort, and delight. It also includes the use of evocative words/ It
really works well with some audiences because the advertisement imbued Filipino
close family relation. It came up with a beautiful and inspiring commercial not
only to attract people but most importantly, they want the viewers to see the
values they are trying to portray such as family bonding.