A STUDY ON IMPACT OF INDIAN MOVIES/TV ON FASHION IN DELHI (INDIA).

Submitted in Partial Fulfillment for the PGDM-Part Time Programmed By MOHD. SHAHID (Roll No. 31. Batch XIV)

Bharatiya Vidya Bhavans

Usha and Lakshmi Mittal Institute of Management

Kasturba Gandhi Marg, New Delhi

June, 2011

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ACKNOWLEDGEMENT
Many colleagues & students of Bhartiya Vidya Bhavan helped me to share their consumption pattern and other relevant information. They also contributed to ideas and knowledge on all aspects of the topic. I would like to acknowledge Professor Kirti Dutta, my guide for the project titled Studying Impact of Movies/T.V. on Fashion, of Bhartiya Vidya Bhavan for her valuable assistance and professional guidance, without which I could not complete the study. Prof. Kirti Dutta with her substantial experience and enhanced knowledge helped me to clarify the concepts and evaluated my performance from time to time. Thanks to the efforts and contribution of the respondents of Impact of Movies/T.V. on Fashion in North, East, West and South of Delhi for helping us to gather enough data for the project. Last but not least I should say thanks to the Director, other faculty and college staff of Bhartiya Vidya Bhavan for their extreme co-operation and assistance which all contributed to the successful completion of my project in time.

Student Name --------------------------

Signature------------------------

Date------------------------------

Certificate of Originality

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I, Mohd. Shahid, Roll No. 31 of Batch XIV, a student of Third Year of the Three Year PGDM-Part Time Programme at Bharatiya Vidya Bhavans Usha and Lakshmi Mittal Institute of Management, New Delhi, hereby certify that project entitled Assessment Study on Impact of Indian Movies/TV on Fashion in Delhi (India) submitted in partial fulfillment of the programme is an original work of mine and is not based, derived, or reproduced from any existing work and that it has not been submitted anywhere else at any point of time.

Date___________

Signature _________

I, certify that Mr. MOHD.SHAHID has pursued his project work under my guidance and the work is original to the best of my knowledge and belief.

Signature of Faculty Guide_________________________

Date ____________________

Name of Faculty Guide________________________________

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CONTENTS

PAGE NO.

ACKNOWLEDGEMENT CERTIFICATE OF ORIGINALITY

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TABLE OF CONTENTS
1. INTRODUCTION

1-5 6-9 10-10 10-16 17-19 20-20 20-20 20-23 23-27 28-33 34-53 54-56

PROJECT DIRECTION AND FLOW OBJECTIVE OF PROJECT OVERVIEW OF PROJECT DIMENTION OF FASHION TECHNOLOGY BEHIND THE FASHION JUSTIFICATION OF PROJECT SCOPE AND LIMITATION

2. LITERATURE REVIEW 3. RESEARCH DESIGN & METHODOLOGY 4. DATA COLLECTION AND ANALYSIS 5. FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

FINDING & CONCLUSIONS 54-55

RECOMMENDATIONS 55-56

6. REFERENCES 7. ANNEXURES 67

57-58
59-

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