BUSINESS PLAN ON SWIMMING POOL AND AQUARIUM.

CHAPTER 1: BUSINESS DESCRIPTION.

1.0 Introduction.

1.1 Company History.

The business name is Jamii pool and aquarium company. The business intends to venture in construction
of swimming pool and aquarium.

The business founder members are:

The business was established in June 9 th 2019, and the aim was to provide better and affordable
services.

Aquarium aim is to provide scientific research, education, conservation, animal rescue, care and rehab.

1.2 Product and Services.

Swimming pool products needed include: Telescopic pole, Skimmer attachment, Pool brush
attachment, and vacuum head.
Services- offer quality swimming pool, really understand our targeted audience, add extra facilities and
hire best staff members.

1.3 Mission vision and Core objectives.

Mission aquarium: Make it easier and more enjoyable for our clientele to create a thriving aquatic
environment while being respectful and conscious of the need to protect and conserve our natural
resources.

Vision: To be the best worldwide distributor of outdoor lifestyle products that includes all products
relating to swimming pools and other products that enhance quality of outdoor home life.

1.4 S.W.O.T ANALYSIS.

Strength> Creativity, Dedication, Respectfulness, Determination and Patience at our business.

Weaknesses include> High waste, Stiff competition, Low initial capital, High Maintenance cost and poor
management in the business.

Eternal Business Environment include> Political stability, Modern Technology and good legal factors.

Economical factors include> High Taxation, High exchange rates of currency and monitory policies.

Social – Cultural factors Include> Good consumer demographic (age, youths), Income level , Ethnicity of
population.

1.5 JUSTIFFICATION OF OPPORTUNITY.

The purpose of this project is to develop a successful company which will serve for many years to come.
The swimming pool and aquarium company will offer affordable services to our clients.

1.6 INDUSTRY SECTOR.

Our company is set to focus on Swimming pool company and aquariums. The Swimming Pool Company
and aquariums. The swimming pool industry is market by this trend in the meaning that the consumer
desires more and more swimming pools.

The company will provide employment for more economical growth. This is inoder to develop market
for aquarium business services.

1.7 COMPETITION AND MARKET SHARE ANALYSIS.

The aquarium maintenance market is dependent on load or factors. The fact that it helps to keep an
aquarium is top shape so as to increase the lifespan of aquatic creatures in the aquarium gives room for
people and organization to patriorize the business.
Aquarium maintenance services business respond to increase in household spending and improvement
in the economy.

In the bid to survive the global economic meltdown and to ensure flow of income most aquarium
maintenance companies engage in other related services.

Others go to an extend of establishing ponds cleaning, drain, duet, and gutter cleaning, car wash and
show removal.

TARGET MARKET.

Before choosing a location for our aquarium maintenance business we conducted our feasibility studies
and market survey and we were able to identify those who will benefit greatly for our services.

Basically those who will benefit for our services are hotels, house hold facility and government areas.

1.8 BUSINESS CONTACT DETAILS.

The company information that can be used as reference by customers.

The website name of the company is:

www.jamii.co.ke.

Telephone numbers: 0721345678.

0732415786.

Social media pages Jamii Swimming pool and Aquarium Company.

Physical location: Located at Nairobi South C.

BUSINESS PLAN ON SWIMMING POOL AND AQUARIUM.
MEMBERS:

JUSTIFICATION OF THE STUDY.

The purpose of this project was to develop a successful company which will serve for many
years to come. The swimming pool and the aquarium company will offer affordable services to
our clients.

The swimming pool and aquarium company will also offer job opportunities to many people.
This will help in the development of the country and the community as well.

The threats of running a successful company for swimming pool and aquarium include:

 Managing high demand: this is where the company must streamline the lead
capture, estimating and scheduling process to stay on top of the jobs at hand.
 Poor scheduling: this is where there is effective scheduling across job hence
being paramount to increase efficiency and getting jobs on time.
 Overwhelming job oversight: this is where the company organises all business
data in one place and set up the right processes to manage all the aspect of our
business in the office.