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Krispy Kreme Doughnuts
(KKD) — 2009
John Burbridge
Coleman Rich
Elon University
KKD
www.krispykreme.com
In early 2009, Yahoo Finance published list of 15 firms that have a high probability of
‘going bankrupt during the year. Krispy Kreme was on the list. KKD's fiscal 2009 year
‘ended on February 1, 2009. On June 5, 2009, KKD reported a 53 percent drop in its frst-
‘quarter 2010 earnings to S19 million, down from $4 million the prior yeas. KKD's revenue
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