CENTRAL LUZON STATE UNIVERSITY

Science City of Muñoz, Nueva Ecija Philippines Manila Office:

Tel. No. (044) 456-5191 ; Fax (6344) 456-0107 No. 7B, Nueva Ecija Street
E-mail Address cbaa@clsu.edu.ph Bago Bantay, Quezon City
ISO 9001:2015 CERTIFIED URL: https://clsu.edu.ph Philippines

Business Plan Implementation I

Activity #2 Market Research

Guidelines

SCOPE/CONTENT:

This guideline will tackle about the format/outline that needs to be prepared in writing the Market
Research Paper conducted by the BS Entrepreneurship 4 Students individually.

FORMAT/OUTLINE:

I. Abstract

It is a very brief summary of the result of the market research. This discusses also the
significance of the research conducted.

II. Introduction

This describes briefly what the study is all about and reasons and importance of doing the
market research (subject enterprise)

 Background of the Study

 Statement of the Research Problem and Objectives
 Significance of the Study
 Scopes and Limitations

III. Review of Related Literature

These are topics, articles, specific statements, knowledge, findings related to the research.
Results of the previous researches will help the students analyze the would be result of the market
research. Results of the market research conducted will also be supported by the literature cited in
the paper.

IV. Methodology

This is where the students are going to state/discuss how they performed the market research
paper.

“Excellent service to humanity is our commitment.”

 CENTRAL LUZON STATE UNIVERSITY
Science City of Muñoz, Nueva Ecija Philippines Manila Office:
Tel. No. (044) 456-5191 ; Fax (6344) 456-0107 No. 7B, Nueva Ecija Street
E-mail Address cbaa@clsu.edu.ph Bago Bantay, Quezon City
ISO 9001:2015 CERTIFIED URL: https://clsu.edu.ph Philippines

 Concept and Indicators (Conceptual Framework)

 Research Design and Methods
 Statistical Test and Parameters

V. Analytical Results and Discussions

This section discusses the analysis of the results of the market research conducted. Use the
review of related literature cited to support the result of the market research conducted.

VI. Conclusion and Recommendations

This discusses the conclusion of the market research conducted. Recommendations on how to
answer the different problems, needs and wants mentioned by the customers that the student had
interviewed should be given, as these recommendations will be very useful in improving the student’s
product and will also help them understands what other ways they can serve their customers better.

 File Name: (should be submitted in PDF Format)

Your Surname, Full Name and Middle Initial_ Business Name_ Market Research

Ex: Vergara, Divina Gracia A. _Aqua Pure Water Refilling Station _A Market Research

 Computerized and A4 paper size should be used.

 Font name: ARIAL
 Font size: 12”
 1.5 spacing
 Right margin should be justified.
 Margin in all sides should be 1”.
 Insert Page Number in all pages. (except COVER PAGE)
 The date of submission will be on November 2, 2022 until 5PM.

“Excellent service to humanity is our commitment.”

 CENTRAL LUZON STATE UNIVERSITY
Science City of Muñoz, Nueva Ecija Philippines Manila Office:
Tel. No. (044) 456-5191 ; Fax (6344) 456-0107 No. 7B, Nueva Ecija Street
E-mail Address cbaa@clsu.edu.ph Bago Bantay, Quezon City
ISO 9001:2015 CERTIFIED URL: https://clsu.edu.ph Philippines

CENTRAL LUZON STATE UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Science City of Muñoz, Nueva Ecija

ENTREP 4112– Business Plan Implementation I

(Activity #2 Market Research)

(Name of Business): A Market Research

(Name)

DIVINA GRACIA A. VERGARA

Instructor

November 2, 2022

“Excellent service to humanity is our commitment.”