Trend analysis to justify the choice of product

 Use Google trends, keywordtools.io, and BuzzSumo.com to search for keywords that relate
to your product – list down the related keywords that you find best related to your own
product (may be competitors or complimentary products, psychographic words like ‘casual’,
‘comfortable’ etc)
 Based on these keywords and their popularity choose keywords that you would use with
your own product

Trend analysis:

The interest in Sunglasses in Pakistan shows the following trends:

As can be seen, there is a seasonal trend with respect to the interest in sunglasses in Pakistan over
the year. The crests occur during the summers and the troughs during the winters, as is expected
with a product of this nature.

Another noticeable fact is that there is no noticeable increase or decrease in aggregate interest over
the last five years. However, there is a slight increase as can be seen with the 2021 crest (highest in
the last five years) and trough (Least decrease hence least deviance in demand).

Given that the business model adapts to consistently changing fashion preferences and the price
elasticity of demand, it is important to see the interest in fashion over the last five years.

As can be seen, fashion, cheap, and discounts are topics highly prevalent and have remained
consistent across the last five years in Pakistan. If placed within a statement:

“Pakistani consumers want to stay fashionably up-to-date while being highly price-sensitive.”

In terms of lifestyle associations as compared with the product category searches:

Within ‘Sunglasses’ the following top keywords emerge:

September 1, 2021 - August 31, 2022

Keyword Competition Competition (indexed value) Searches: Sep 2021

sunglasses Medium 38 4400

quay sunglasses Low 15 40

ray ban sunglasses High 70 1300

gucci sunglasses Medium 44 390

sunglasses for men Medium 55 2400

ray ban wayfarer Medium 40 590

cartier glasses Medium 38 590

versace sunglasses Medium 41 170

prescription sunglasses Low 32 50

raybans Medium 37 70

chanel sunglasses Low 30 210

prada sunglasses Medium 51 390

tom ford sunglasses Medium 53 390

polarized sunglasses Low 32 390

aviator sunglasses Medium 44 480

dior sunglasses Medium 45 210

ray ban aviator Medium 62 390

sunglasses for women High 70 390

ray ban clubmaster Low 29 210

gucci glasses Medium 42 480

louis vuitton sunglasses Low 26 110

fendi sunglasses Medium 50 140

celine sunglasses Medium 51 40

oakleys Low 20 720

tony stark glasses Low 20 880

ray ban hexagonal Medium 45 70

sunglass hut near me Low 7 0

tom ford glasses Medium 48 260

ray ban glasses Medium 63 1300

cartier sunglasses Medium 48 210

bose sunglasses Low 21 20

versace glasses Low 33 170

sunglasses near me Low 18 90

aviator glasses Medium 34 390

cat eye glasses Low 32 480

burberry sunglasses Medium 44 90

cat eye sunglasses Medium 51 170

wayfarer sunglasses Low 29 140

designer sunglasses Medium 45 30

gucci sunglasses women Medium 36 70

ray ban eyeglasses Low 30 110

best sunglasses for men Medium 41 260

knockaround sunglasses Low 8 10

gentle monster sunglasses Medium 48 50

quay glasses Medium 42 10

balenciaga sunglasses Low 32 10

photochromic lenses Low 29 90

gucci sunglasses men Medium 47 110

round sunglasses Medium 57 110

chanel glasses Low 17 70

police sunglasses Medium 61 260

cartier glasses men Low 27 30

off white sunglasses Low 9 10

When searching based on ‘Fashion Eyewear’:

Keyword Avg. monthly searches

fashion eye wear 20

vogue eyewear gigi hadid 10

stylish protective eyewear 10

stylish eyewear 10

luxury eyewear outlet

fashion eyewear discount 0

trending eyewear 10

gigi hadid x vogue eyewear 10

gigi hadid for vogue eyewear 10

be fashion eyewear 10

fashion eyewear fake 0

fashion eyewear usa 10

in style eyewear 0

cohen eyewear 0

designer eyewear online 0

fashionable protective eyewear

fashion eyewear authentic

style eyewear 10

fashion eyewear near me 0

eye fashion wear 10

Based on the data shared above, the broad keywords used will be:

 Fashion
 Sunglasses
 Eyewear
 Casual
 Party
 Music
 Stylish

The types of keywords being used will be:

1. Market segment keywords

2. Customer-defining keywords
3. Product-defining keywords
4. Competitor keywords
5. Long-tail
6. Short-tail
7. Mid-tail
8. LSI keywords
9. Negative keywords
10. Locational keywords
11. Informational keywords