HEADLINE TIPS CHEAT SHEET

● Clear benefit
● Simple and straight to the point
● Exciting and/or provocative
● Useful info
● Sparks curiosity, example: “To your future child…”
● Use numbers/measurement metrics: “The xx ways to…”
● Trigger-words
● When you’re stuck, start with “how” or “why”
● Make it personal, use the 2nd person POV— “you” or “your”
● Experiment with all caps/small letter

Refer back to your F.A.B.

● F​eatures - What can your product or service do? What does it offer?
● A​dvantages - Why is it helpful? What problem(s) does it solve?
● B​enefits - Why is this relevant to the reader? What does it mean for them?