LANDING PAGE WIREFRAME

HEADLINE

This is the section where you refer to your:

● Module // 10-Step Copywriting Framework — Step 1: Grab Their Attention: Headline & Subhead

The primary heading of your page. This is the most important sentence that grabs your audience’s attention
first: Call out your audience.

Example:
● The 7-Day Lead Gen Landing Page Course For Founders

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SUBHEAD
Add some descriptive copy here to describe your offer in a more detailed way.
● Show them that you understand their problems by identifying their core problems.
● Infuse their wants, desires, and fears.
● Show them how you are going to solve their problems.

Example:
● An easier and faster way for entrepreneurs to have world-class copy. Meet the former Google employee
turned multi-million dollar entrepreneur and “behind-the-scenes” copywriter as he reveals exactly how to write
winning sales letters, webinar scripts, landing pages, emails, and everything in between. It’s all covered here
in-depth.

● Learn how to create landing pages that will keep your funnel full. Great landing pages are the cornerstone of a
killer lead generation strategy. Whether you’ve never made a landing page before, or simply want to polish
your existing ones to a prospect-pulling shine, this free 7-day email course will arm you with everything you
need to convert.

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BENEFITS
This is the section where you mention all the benefits of your offer. Refer to these 2 elements as the guiding
reference:
● Module 1 // F.A.B Principles
● Module 2 // 10-Step Copywriting Framework — Step: Show Results & Detail the Benefits
→ Show the results, detail the benefits.

Benefit #1
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Benefit #2
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Benefit #3
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Benefit #4
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Benefit #5
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SOCIAL PROOF

This is the section where you refer to your:

● Module 2 // 10-Step Copywriting Framework — Step 4: Credentials & Social Proof

This showcases how trustworthy you are in the market. Be sure to feature the testimonials of your raving
fans, satisfied customers, etc. Remember these elements:

Credentials
Affiliations, awards, licenses, influencers who use it, etc.

Credibility
Official studies/research, backers, team, stats, etc.

Social Proof
Testimonials, case studies, pull-quotes, reviews, etc. It could be the reviews/testimonials from famous
people who are using this product/service and getting results.

Note: ​The most important thing is to show the transformation.

An effective social proof show showcase:

● The transformation/end result of your customers by using your product

● Customer’s profile photo
● Customer’s first and last name
● Customer’s associated company for creditability, ​e.g.: Nathan Chan, Founder of Foundr Magazine

Sample Testimonial:

“If you’re looking for a great resource to hear the stories of today’s successful entrepreneurs and learn what’s needed
to be successful yourself, Foundr Magazine is where you should be allocating your time.”

— Gary Vaynerchuk, Founder of VaynerMedia

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CALL-TO-ACTION (CTA)
This is the section where you refer to your:
● Module 2 // 10-Step Copywriting Framework — Step 10: Final Call to Action / Close With a
Reminder

Key points:
● Re-Summarize everything in the offer.
● Copy formula:

“If you want to do X [​DESIRED OUTCOME​],

and achieve Y [L ​ IST OUT THE BENEFITS​],
then you need to [​ACTION]​ before it runs out.”

● The CTA Button: ​Switch to the first person for your call to action button.

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